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991.
Fundamentals of service science 总被引:6,自引:1,他引:6
Service systems are value-co-creation configurations of people, technology, value propositionsconnecting internal and external
service systems, and shared information (e.g., language, laws, measures, and methods). Service science is the study of service
systems, aiming to create a basis for systematicservice innovation. Service science combines organization and human understanding
with business andtechnological understanding to categorize and explain the many types of service systems that exist as wellas
how service systems interact and evolve to co-create value. The goal is to apply scientific understandingto advance our ability
to design, improve, and scale service systems. To make progress, we think servicedominantlogic provides just the right perspective,
vocabulary, and assumptions on which to build a theory ofservice systems, their configurations, and their modes of interaction.
Simply put, service-dominant logicmay be the philosophical foundation of service science, and the service system may be its
basic theoreticalconstruct.
相似文献
Paul P. MaglioEmail: |
992.
Chenting Su Kevin Zheng Zhou Nan Zhou Julie Juan Li 《Journal of the Academy of Marketing Science》2008,36(3):378-394
To market important products to families successfully, salespeople must understand how couples behave in concert to resolve
conflict across major decisions. The authors develop a model of spousal fairness and test it with a study of multi-period
family purchase decision making. The results show that a spousal sense of fairness serves as a mechanism for contemporary
couples to harmonize conflict over time in family decisions. Specifically, spouses’ perceived fairness mediates the relationship
between spousal prior influence and spousal decision behavior in subsequent decisions. Spouses also consider their partner’s
perceptions of fairness when taking action to restore fairness. Moreover, the effects of perceived fairness are moderated
by spousal traits of empathy, egalitarianism, and empowerment in a gendered pattern.
相似文献
Julie Juan LiEmail: |
993.
Managing innovation through customer coproduced knowledge in electronic services: An exploratory study 总被引:1,自引:0,他引:1
Marketing theory and practice both recognize the increasing importance of customer collaboration for service provision and
innovation. As part of such customer collaboration, customers of electronic services coproduce knowledge in varying degrees.
An evolving phenomenon, knowledge coproduction has yet to receive much research attention; we therefore conduct a qualitative
study of the roles customers play in knowledge coproduction and their resultant influence on different innovation tasks from
a service provider view. Data from three electronic service interaction channels, involving managers, engineers, and customers;
case study findings; and an extensive literature review indicate the importance of knowledge coproduction by customers and
its ability to improve different tasks substantially during innovation activities. The results show three different roles
of customers in knowledge coproduction and explain comprehensively how each role impacts various innovation tasks.
相似文献
Annouk LievensEmail: |
994.
995.
Willem Verbeke Frank Belschak Richard P. Bagozzi 《Journal of the Academy of Marketing Science》2004,32(4):386-402
This study examines the adaptive consequences of pride in personal selling and its self-regulation with colleagues and customers.
Study 1 investigates the effects of experiencing pride, where two benefits were found. First, pride increases salespersons’
performance-related motivations. Specifically, it promotes the use of adaptive selling strategies, greater effort, and self-efficacy.
Second, pride positively affects organizational citizenship behaviors. Study 2 takes an emotion-process point of view and
compares excessive pride (hubris) with positive pride. The results show that salespeople are capable of self-regulating the
expression of these emotions differently toward colleagues and customers via anticipated feelings of fear, shame, and regret.
Salespeople, in other words, are affected by their emotions, but they also are capable of controlling them to their advantage.
Willem Verbeke (verbeke@few.eur.nl) is a chaired professor of sales and account management at Erasmus University in Rotterdam, the Netherlands.
He received his Ph.D. from the University of Pennsylvania. His research has appeared in a number of academic journals, including
theJournal of Marketing, theInternational Journal of Research in Marketing, theJournal of Management, theJournal of Organizational Behavior, and theJournal of Applied Psychology. His area of research interests includes personal selling, sales management, emotions and emotion regulation, social capital,
and knowledge management.
Frank Belschak (belschak@few.eur.nl) is an assistant professor of marketing and organizational behavior at Erasmus University in Rotterdam,
the Netherlands. He received his Ph.D. in organizational behavior from the University of Cologne in Germany. His current research
interests include emotions and emotion regulation in organizations and across cultures, as well as social capital and networks.
Richard P. Bagozzi (bagozzi@rice.edu) is the J. Hugh Liedtke Professor of Management in the Jesse H. Jones Graduate School of Management and
a professor of psychology at Rice University in Houston, Texas. He conducts research on human emotions, the theory of action,
goal setting and goal striving, and structural equation methods. 相似文献
996.
997.
998.
An integrated framework for the conceptualization of consumers’ perceived-risk processing 总被引:2,自引:0,他引:2
Margy P. Conchar George M. Zinkhan Cara Peters Sergio Olavarrieta 《Journal of the Academy of Marketing Science》2004,32(4):418-436
Research on risk is built on a complex array of diverse and sometimes inconsistent definitions, constructs, models, and outcomes.
This study examines various literatures to formulate an integrated framework for the conceptualization of perceived-risk processing.
The framework specifies three phases (framing, assessment, and evaluation) and their accompanying outcomes of risk attention,
perceived risk, and risk-taking propensity. Explicit linkages are specified between situational and individual characteristics.
Perceived-risk evaluation is identified as concepturally distinct from assessment of perceived risk, and the construct of
risk-taking propensity is separated from those of risk affinity and perceived risk. The framework further presents points
of intersection between the literatures on perceived risk and the literatures on consumer decision-making, information search,
and satisfaction. Finally, it serves as an anchor for framing future research to promote conceptual and methodological consistency,
and to guide progress in directions that are consistent with some leading edge paradigms outside of marketing.
Margy P. Conchar (concharm@mail.ecu.edu; Ph.D., University of Georgia) is an assistant professor at East Carolina University. Her research
focuses on consumer behavior and advertising. Her work in consumer behavior concentrates on risk, motives, and optimal consumption
experience. Her research in advertising focuses on the interface between advertising and finance, accounting, or economics.
She has previously published in the proceedings of the Academy of Marketing Science, the Association for Consumer Research,
the American Marketing Association of Educators, and the Society for Marketing Advances.
George M. Zinkhan (gzinkhan@terry.uga.edu; Ph.D., University of Michigan) is the Coca-Cola Company Chair of Marketing at the University of
Georgia. His major research interests include advertising, promotion, e-commerce, and knowledge development. Two of his recent
coauthored books includeConsumers (2004, McGraw-Hill) andElectronic Commerce: A Strategic Perspective (2000, Dryden).
Cara Peters (petersc@winthrop.edu; Ph.D., University of Nebraska) is an assistant professor at Winthrop University. Her research lies
in the general areas of consumer behavior and e-commerce. Primarily using mixed methods, she examines risky consumer behaviors
as they relate to sociology and psychology. She has published in theJournal of Consumer Psychology andConsumption, Markets, and Culture, among other journals.
Sergio Olavarrieta (solavar@negocios.uchile.cl; Ph.D., University of Georgia) is an assistant professor at Universidad de Chile, Santiago, Chile.
He is assistant dean of undergraduate programs at the School of Business and Economics at the University of Chile. His research
focuses on branding and marketing strategy. He has previously published in theJournal of Strategic Marketing and theInternational Journal of Product Distribution and Logistics Management. 相似文献
999.
林丹 《福建商业高等专科学校学报》2004,(1):21-22
投资对一个国家的经济发展起着重要的促进作用,本文以投资重点选择的三个基准为依据结合我国目前的国情并与可持续发展的理论相结合,选择四个方面为重点投资,以解决当前经济增长速度的问题,也为今后经济的持续增长打好基础. 相似文献
1000.
朱丹 《福建商业高等专科学校学报》2004,(5):22-22
现代企业竞争的焦点聚集在被称为企业的"第三利润源泉"的物流业上,加入WTO后,我国物流业面临着国外先进物流企业的巨大竞争压力.本文在分析中国物流业目前面临的问题的基础上,结合中国的实际,提出了中国物流业健康发展应采取的一系列切实可行的措施与对策. 相似文献