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901.
This study uses the Wine Self-Confidence Scale (WSCS) with a sample of 297 customers of ABC Fine Wine and Spirits, a Florida-based retailer, to examine aspects of self-confidence in wine purchasing. The results indicate that two knowledge-based self-confidence factors (information knowledge and persuasion knowledge) were predominant for these consumers. The study showed strong support for the WSCS, which was developed as a measure of self-confidence in wine buying by Olsen, Thompson, and Clarke (2003) and how these relate to reliance on personal experience. 相似文献
902.
Which Characteristics Predict the Survival of Insolvent Firms? An SME Reorganization Prediction Model 下载免费PDF全文
David Pascual‐Ezama 《Journal of Small Business Management》2015,53(2):340-354
The negative impact of insolvency, especially in small and medium enterprises, informs the objective of this paper: to study the characteristics of bankrupt firms to achieve a preventive diagnosis for reorganization by means of artificial intelligence (AI) methodologies such as rough set and PART methods. The AI models obtained show not only the key variables to predict insolvency, but also their relations and the critical values. Using only five firm characteristics (sector, size, number of shareholdings, return on assets, and cash ratio), our model could reduce delays and costs, since it is able to predict which firms will undergo reorganization or liquidation before the legal procedure. 相似文献
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905.
Due in part to a growing realization of the importance of the role that retailing plays in the marketing channel, and to the increasing numbers of college graduates being employed by retailers, growing attention is being placed on business students' ethical perceptions of retailing practices. This study continues this focus by examining the ethical perceptions of collegiate business students attending two different universities which likely represent two different microcultures — conservative evangelical Protestant and secular.The results suggest that ethical perceptions may vary between the students attending two universities which likely represent differing microcultures. The students attending the conservative evangelical Protestant university appear to possess ethical perceptions which are significantly more ethical than those of students attending the public university. Evidence was observed, therefore, which suggests that ethical perceptions may vary across students from differing microcultures.Dr. David J. Burns is Associate Professor of Marketing at Youngstown State University. His research has appeared in a number of journals. His research interests include business ethics, retail location, and the adoption of new products.Mr. Jeffrey K. Fawcett is an Assistant Professor of Marketing at Cedarville College, Cedarville, Ohio where he has taught since 1987. He is currently working toward his DBA. His research interests include business ethics, and the marketing of services and not for profit organizations.Dr. John M. Lanasa is Associate Professor of Marketing at the A. J. Palumbo School of Business Administration, Duquesne University and a member of the Biard Center for Leadership and Ethics. Dr. Lanasa has numerous publications and his research interests include business ethics and sales training. 相似文献
906.
This paper first introduces the purposes and processesof the Marketing Science Institute's Workshop on Interfunctional Interfaces: The Management of Corporate Fault Zones. The motivatingissues of value migration and market orientation are considerednext followed by discussion of marketing's paradigm shift. Thelast half of the paper deals with several management problemsand research issues which were identified during the workshop.Hopefully, these questions and research needs will help to acceleratedevelopment of research into these interface issues. 相似文献
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908.
Joel H. Steckel Kim P. Corfman David J. Curry Sunil Gupta James Shanteau 《Marketing Letters》1991,2(3):231-240
This paper summarizes some of the major issues related to group decision modeling. We briefly review the existing work on
group choice models in marketing and consumer research. We draw some generalizations about which models work well when and
use those generalizations to provide guidelines for future research. 相似文献
909.
910.
David E. Schrader 《Journal of Business Ethics》1987,6(8):589-601
In this paper I argue that a theory of the firm that takes profit maximizing to be the essential activity and purpose of the firm is seriously inadequate. I argue that firms in the actual economy neither are nor should be maximizers of profit. I argue instead that firms are and must be satisficers, that they must make enough profit to satisfy the various demands which they encounter in their operation. Yet it should be clear that the notion of satisficing, while it escapes the major problems encountered by maximization, itself lacks much of any very clear content. In the end I claim that the notion of satisficing can best be understood if we abandon the traditional characterization of profits and replace it with a notion of extended profits, which I define as that part of corporate revenue which is available for distribution among stockholders, management, and labor, and for reinvestment in the corporation's business operation.
David E. Schrader is Associate Professor of Philosophy and Chair of the Department of Religion and Philosophy at Austin College in Sherman, Texas. Professor Schrader's primary areas of research interest include applied ethics, philosophy of economics and philosophy of religion. In addition to being the author of a number of articles in applied ethics and philosophy of religion, he is the editor of Ethics and the Practice of Law(Englewood Cliffs, NJ: Prentice-Hall, 1988).I want to express my gratitude to Austin College for granting me the sabbatical leave during which time I pursued the research which led to this paper, and to the Center for the Study of Values at the University of Delaware for providing both a place and additional support for that research. I particularly want to thank Norman E. Bowie, Director of the Center for the Study of Values, for his very helpful comments on an earlier draft of this paper. 相似文献