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91.
This case presents the challenges the Coca‐Cola Company faces in Brazil. Not only is Coke up against its nemesis, Pepsi, but it must also compete with hundreds of local brands, many of which do not pay taxes. These local brands are generically called tubaínas. The case provides background information on the history of Coke in Brazil, trends in the Brazilian soft drink market, and competition by Pepsi and the many local soft drink firms. In addition, Coke's strategies for competing are outlined. The main question raised by the case is what marketing strategies can Coke adopt to better compete in Brazil. © 2005 Wiley Periodicals, Inc. 相似文献
92.
The audit culture which has developed in public universities has led to counter‐productive outcomes. Managerial oversight of academic work has reached a critical tipping point. Extensive auditing of research output by means of performance management assessment regimes motivated by a New Public Management mentality has damaged individual scholarship and threatened academic freedom. Such assessment regimes are perverse and conducive to the development of psychotic tendencies by universities. It is important to understand the effects of a perverse audit culture when re‐thinking and reforming approaches to university performance management. We suggest ways for public universities to acknowledge the need for accountability while remaining true to core academic purposes. 相似文献
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Dennis Sherwood 《Business Strategy Review》2000,11(3):31-40
Business innovation involves multiple, often-repeated phases of idea generation, evaluation, development and implementation. This article focuses on the first of these, idea generation. The author describes a technique for converting our existing knowledge, learning and experience – often the main barrier to innovation – into the raw material for innovation. Illustrating the argument with examples of cases where the technique has been successfully applied, he concludes by setting out five steps 'which make up the unlearning process'. 相似文献
98.
This paper shows that improved trade facilitation can help promote export diversification in developing countries. We find that 10 per cent reductions in the costs of international transport and domestic exporting costs (documentation, inland transport, port and customs charges) are associated with export diversification gains of 4 and 3 per cent, respectively, in a sample of 118 developing countries. Customs costs play a particularly important role in these results. Lower market entry costs can also promote diversification, but the effect is weaker (1 per cent). We also find evidence that trade facilitation has stronger effects on diversification in poorer countries. Our results are highly robust to estimation using alternative dependent and independent variables, different country samples, and alternative econometric techniques. We link these findings to recent advances in trade theory that emphasise firm heterogeneity, and trade growth at the extensive margin. 相似文献
99.
Dennis Flach 《国际广告杂志》2013,32(1):11-24
The author gives an ITV Company view of the research environment of the eighties. 相似文献
100.
This paper investigates the relationship between playing success and commercial success in team sports. Utilizing a data set relating to the English Premier League that combines both financial measures and indicators of playing skills and performances, our empirical analysis is based on three behavioural equations. Our analysis indicates that on‐field success can be directly related to players’ skills and abilities and that revenue is positively related to on‐field success. Wage expenditure is also shown to systematically reflect player skills and performances. One interpretation of this evidence is that investment in players’ skills and ability buys on‐field success, with richer teams becoming ever richer and able to maintain or even build upon success by spending more on players than less successful clubs. To the extent that richer clubs are successful in their objective there is a causal link between revenue earned and competitive imbalance via investments in players. The implications of this tendency within a league are discussed in our conclusion, which also considers the potentially wider implications of our study as they relate to the evolution of firm size and issues of market share. 相似文献