The hidden economy in Spain – A monetary estimation, 1964–1998

The aim of this paper is to estimate the level and evolution of hidden income in Spain during the period 1964–1997. To this end, we employ the well-known monetary approach which supposes that the hidden economy is a response on the part of the economic agents to the tax burden, one which manifests itself in an excess of demand for currency. The estimation has been made on the basis of the ADL technique, an ECM and Johansen's cointegration approach. The period chosen was characterised by multiple institutional changes, an increase in the tax burden and wide-ranging financial liberalisation. This has obliged us to formulate a specific monetary model to estimate the hidden economy and is one of the original features of that model. First version received: February 1999/Final version received: March 2001     

How to face a political boycott: the relevance of entrepreneurs’ awareness

Despite the growth in the number of consumer boycotts, the marketing literature has paid little attention to the factors that could explain such behavior or the effect of boycotts on entrepreneurial initiatives. Several studies have examined the motivations of customer boycott behavior. Nevertheless, its relation to other attitudinal variables and with firm-related characteristics has not been analyzed or has been dealt with only partially even though the implications are crucial for incumbents and start-ups to adapt their strategies. This paper examines the factors that could explain the consumer’s decision to boycott a brand because of its location in a specific country. The relevance of addressing this gap is based on the boycotts’ impact on local firms and start-ups performance. This study addresses this issue by proposing a model that considers consumer-related variables and the perceived importance of brands. The hypotheses proposed in this research are verified via variance-based partial least squares structural equation modeling. The authors tested their framework during an actual boycott to Catalonian products and firms promoted on social media in Spain. The discussion of the results and their implications contribute to improving entrepreneurs, managers and academics’ comprehension of the determinants of customers’ intentions to participate in a boycott. This can also provide entrepreneurs and managers with a guide to orientate the design and implementation of strategies that enable the reduction of customer abandonment due to political boycotts. The main value of this research is that it provides a comprehensive model that includes different sorts of variables that could be involved in consumer boycott behavior. This model can support flexible entrepreneurial and managerial practices to help entrepreneurs to adapt rapidly to changes in the market due to boycotts.

     

Valuation of environmental goods: A shadow value perspective

This paper proposes a shadow value-based methodology for the economic valuation of environmental goods. The proposed method derives from a “cost of production perspective”. This type of approach represents advantages with respect to usual methods linked with “demand perspective”, when the interests of future generations is under consideration. The computational procedure is simple and the required information easy to obtain. We explain how the methodology works with the help of a forestry example.     

Convergence in a Dynamic Heckscher–Ohlin Model with Land

Convergence among nations that share the same preferences and technologies is a key result of the closed‐economy neoclassical growth framework that has received substantial support in the data. However, Heckscher–Ohlin versions of the two‐sector neoclassical growth model predict that nations that differ in their capital–labor ratios may not converge to the same steady state, even if they are identical in all other aspects. This is a puzzling result that warns us about potential dangers of international trade. In this paper we show that when land, an input in fixed supply, is introduced into the model, international trade in goods no longer limits the capacity of poor nations to catch up with the advanced world.     

Impact of Customer Orientation and ICT Use on the Perceived Performance of Rural Tourism Enterprises

This article sets out to highlight the importance of adopting customer orientation and information and communications technology (ICT) in tourism service delivery if the rural tourism sector is to succeed. A model is proposed and validated which encompasses the effects of customer orientation adoption and the use of ICT on the rural tourism sector, taking into account the enterprises’ financial results, improvements to the rural destination, and the more personal, intangible impact on the owner-manager. The major contributions of this work are in finding that customer orientation adoption that contributes to ICT use, and that both ICT use and customer orientation adoption contribute to better outcomes from rural tourism activity.     

Market Orientation Adoption among Rural Tourism Enterprises: The Effect of the Location and Characteristics of the Firm

This paper highlighted the importance of market orientation as a strategy for the success of rural tourism enterprises. The purpose of the work was to identify an explanatory model for the market orientation adopted by rural tourism enterprises. The explanatory factors identified were as follows: category; information and communications technology use; and the entrepreneur's gender. It was also found that the location of the enterprise relative to its competitors may also influence market orientation adoption. A spatial econometric model was used that took into account the characteristics of the rural tourism enterprise and its physical location, in terms of their effect on market orientation adoption. Copyright © 2013 John Wiley & Sons, Ltd.     

Analysing the composition of the SME sector in high- and low-income regions: Some research hypotheses

Certain qualitative characteristics of the small- and medium-sized enterprises (SMEs) operating within a territory might be essential to explain their macroeconomic impact. From this perspective, this article explores the relationship between the composition of the SME sector and the level of regional economic development. In this regard, a conceptual framework to analyse the composition of SME sectors is proposed considering two key aspects: on the one hand, different dimensions of SMEs’ entrepreneurial orientation – innovation, cooperation, proactivity and quality orientation; and, on the other hand, the role of the external effects resulting from the inter-firm productive linkages within a specific area – differentiating between domestic, dependent, exporting and extravert SMEs. The relationship between these two key aspects is also considered and tested using a multinomial logit model. The empirical analysis uses data from a survey among over 650 SMEs in two Spanish provinces: Barcelona, as an example of a high-income economy, and Seville, as an example of a comparatively backward area.     

Using virtual reality to increase charitable donations

Marketer interest in using virtual reality (VR) as a persuasion tactic continues to rise. Notably, one sector at the forefront of utilizing this tactic for persuasive means is nonprofit marketing. Many charities have devoted considerable resources to creating VR appeals under the assumption that this medium will increase donations over and above present tactics. However, research has not yet examined the persuasive consequences VR may provide over more traditional channels. This research seeks to understand the opportunities and limitations this emerging tactic can offer marketers. Specifically, we examine the donation effectiveness of three real VR charitable appeals by assessing actual donation behaviors, and find that VR appeals increase donations compared to a two-dimensional (2D) format. This work addresses a timely and relevant issue for practitioners and opens doors to future research investigating VR’s applications to marketing.