Alcohol Advertising: Orientations and Influence

The paper presents an analysis of the effects of televised alcohol beverage advertising on the consumption of alcohol among a sample of US teenagers. While no effects of exposure on total consumption are demonstrated for the total sample, consistent with other research on alcohol advertising effects, the present analysis reveals the importance of ‘orientations towards advertising’ as linkages between exposure and consumption behaviour. Specifically, a social utility orientation, involving learning of normative expectations about drinking, and a vicarious utility orientation, involving identification with models in alcohol beverage commercials, are shown to be mediating factors which condition the effects of advertising exposure.

‘Alcohol Advertising: Content and Controversy’, by the same author, appeared in the last issue of this journal.     

Spontaneous visualization and concept evaluation

This paper proposes that customers often respond to brand extension concepts by visualizing the product. We call this process spontaneous visualization and suggest that it precedes concept evaluations. In two studies, we show that spontaneous visualization is enhanced by the fit between the parent brand and the extension category and by the ease with which the product category can be imagined. The appeal of the visualized image in turn determines whether visualization enhances or decreases concept evaluations. In addition, we find a stronger link between product evaluations and delayed choice when evaluations are based on visualization; evaluations based on visualization hence appear to be more “valid” in the sense of predicting subsequent behavior. Implications of these findings and ideas for future research are discussed.

Democracy, foreign direct investment and natural resources

Empirical studies that examine the impact of democracy on foreign direct investment (FDI) assume that the relationship between democracy and FDI is the same for resource exporting and non-resource exporting countries. This paper examines whether natural resources in host countries alter this relationship. We estimate a linear dynamic panel-data model using data from 112 developing countries over the period 1982-2007. We find that democracy promotes FDI if and only if the value of the share of minerals and oil in total exports is less than some critical value. We identify 90 countries where an expansion of democracy may enhance FDI and 22 countries where an increase in democratization may reduce FDI. We also find that the effect of democracy on FDI depends on the size and not the type of natural resources.     

Designing a competency-based human resources organization

New organizing factors are emerging as human resources professionals seek performance breakthroughs, with process and competency emerging as key factors in determining how the HR function is organized. While the process focus rides the wave of interest in total quality management and reengineering, a growing number of organizations see competence as the key to enduring performance and to making HR most effective. This article combines experience from the authors' work with some emerging possibilities to describe a competency-based approach for designing a high performing HR organization. © 1996 by John Wiley & Sons, Inc.     

Hospitality and tourism student and alumni perspectives: promotion expectations,academic and experience adjustments,and career growth

Preparing qualified graduates for the tourism and hospitality industry who will stay and achieve promotional success is paramount. The objectives of this research project were to determine promotional advancement expectations and strategies to improve promotional opportunities. Two separate questionnaires, with both open and close-ended questions, were sent to upper classmen/women in hospitality and tourism programs and alumni of the same programs. In total, 717 (409 students and 308 alumni) completed the questionnaires. Chi-square tests were run to determine differences between student and alumni responses. To assist in analysis of open-ended responses, Atlas.ti was used. There was a statistically significant difference between students and alumni responses in regards to promotional expectations; students expected it to take a significantly longer time to receive a promotion to supervisor or manager than alumni. Overall, students and alumni indicated strategies such as more real-world-focused courses with hands-on experiences.     

Gliricidia sepium Carbon Inputs and Soil Carbon Pools in a Costa Rican Alley Cropping System

Alternative land management practices, including agroforestry, help to maintain levels of soil organic matter (SOM) and can facilitate soil carbon (C) sequestration for mitigating atmospheric CO₂ emissions. This study quantified C inputs and determined the changes of the soil C pool in a 19-year-old Gliricidia sepium alley cropping system, studied at two fertiliser levels (tree prunings only [? N], and tree prunings plus chicken manure [+ N]), and was compared to a sole crop system. Carbon input from tree prunings ranged from 455 to 457 g C m^{? 2} y^{? 1}, whereas C inputs from crop residues were similar between alley- and sole crops ranging from 121 to 159 g C m^{? 2}y^{? 1}. The soil organic C (SOC) pool in the alley crop was 16–23% higher than the sole crop. In the 19th year of alley farming, SOC was significantly higher (p < 0.05) in the alley crop (3.2%) compared to the sole crop (2.4%), and was also greater compared to that at the time of establishment of the agroforestry system (2.8%). Gross SOC turnover to a 20-cm depth ranged from 12 to 14 years in the + N and ?N alley crops compared to 49 and 50 years in the + N and ?N treatments for the sole crops. Residue stabilisation efficiency in the alley crops was 39% and 55% in + N and ?N treatments respectively.     

Success in social marketing

In a series of articles, Philip Kotler, first with Sidney Levy [11], then with Gerald Zaltman [12], and then singularly [8], has significantly broadened the scope of marketing management. Marketing strategy, according to Kotler, is pertinent in numerous areas in addition to its business application. This article is concerned with one particular area for the expanding application of the marketing concept— social marketing.The use of marketing strategy to achieve social objectives produces both similarities and differences to business applications. Comparing these similarities and differences should produce some insight about the potential success of social marketing.     

Promoting farm/non‐farm linkages for employment of the poor in South Africa: A research agenda focused on small‐scale farms and agroindustry

This article presents a policy research agenda for the promotion of farm/non‐farm linkages in South Africa. Our premise is that promoting the participation of small farms and small agroindustrial businesses in these linkages will have a strong impact on employment and income for the poor. We argue that there is potential for growth in linkages. The first question of the policy research agenda concerns the current status of linkages, and we note the dearth of research on this. The second question concerns the constraints on and prospects for promoting linkages from the demand side, and the third question treats the same concerns from the supply side. The fourth question is rooted in the duality in South Africa's non‐farm and farm sectors, and asks whether, and how, small and large agroindustrial businesses and farms will compete or relate in ‘business linkages’ that can benefit intersectoral linkages. The final question concerns the impacts of and alternatives for policies and programmes to spur linkages.