广东民营中小企业适度规模发展的思考

广东民营企业的发展存在大多数民营企业规模偏小和部分民营企业盲目扩张两大问题。本文分别分析了其局限性和危害性，并提出了民营企业适度规模发展的若干对策。     

石家庄市地震危险性评价

本文在分析石家庄市及邻近地区活动性构造及地震活动特征的基础上，运用数理统计的方法，对市区的地震危险性进行了评价。认为未来百年内市区可能发生的最大地震为５级左右，其地震危险性主要来自河北平原地震带的影响。     

4P、4C与4R:交易费用经济学的视角

4P是经典营销理论的核心内容之一。随着经济、文化和技术的全球化与区域化不断发展,市场竞争异常激烈,顾客在大部分领域取得了绝对的选择权,营销理论随之出现了4C和4R等“崭新”内容。从交易费用经济学的角度看,4C和4R不是对4P的替代,而是一种重要补充和发展。     

Conflict management and innovation performance: An integrated contingency perspective

In recent years, many of the basic assumptions underlying organizational conflict research have changed, drawing into question the validity of some previous research findings. Operating from the perspective that conflict is complex, multidimensional, and context specific, this research takes a fresh look at key conflict antecedents, mediators, and consequences in the context of the innovation process. The study investigates the relationships among five behavioral conflict-handling strategies, destructive and constructive conflict, and innovation performance as perceived by 290 R & D and marketing department managers. Empirical results both support and question some of the previous findings in conflict research. The results indicate that integrating, accommodating, compromising, forcing, and avoiding conflict-handling strategies can have different impacts on constructive and destructive conflict in an innovation context. Kelly Hewett (kelly_hewett@moore.sc.edu) is in the Department of Marketing at the Moore School of Business, University of South Carolina. Her research focuses on the management of relationships between buyers and sellers, as well as between headquarters and foreign subsidiaries in managing the marketing function globally. Her research has been published in theJournal of Marketing, the Journal of the Academy of Marketing Science, and theJournal of International Business Studies, among others. R. Bruce Money (moneyb@byu.edu) is the Donald Staheli Fellow and an associate professor of marketing and international business in the Marriott School of Management, Brigham Young University. His articles have been published in journals such as theJournal of Marketing, theJournal of the Academy of Marketing Science, theJournal of International Business Studies, andSloan Management Review. His research interests include the international aspects of national culture’s measurement and effects, business-to-business marketing, word-of-mouth promo-tion, services marketing, and negotiation. Subhash Sharma (sharma@moore.sc.edu) is the James F. Kane Professor of Business in the Moore School of Business, University of South Carolina. Professor Sharma’s research interests include marketing strategy, structural equation modeling, data mining, customer relationship management, e-commerce, the marketing-operations interface, and global marketing strategies. He has published numerous articles in these areas in leading academic journals such as theJournal of Marketing Research, theJournal of Marketing, Marketing Science, theJournal of Retailing, theJournal of Operations Management, theInternational Journal of Research in Marketing, andManagement Science. Professor Sharma has also authored two textbooks:Applied Multivariate Techniques (John Wiley, 1996) andScaling Procedures: Issues and Applications (with Richard G. Netemeyer and William O. Bearden, Sage, 2003). Professor Sharma was a member of the editorial boards of theJournal of Marketing Research and theJournal of Marketing and currently serves on the editorial review board of theJournal of Retailing.     

基于DS-CDMA的三种扩频序列发生器的设计与分析

码分多址（CDMA）技术的摹本原理是采用扩频技术。扩频序列的设计就是构造不同结构的具有良好特性的伪随机序列来满足CDMA系统的要求。目前使用最多的是m序列和Gold序列及Kasami序列。文中从理论和工程实用角度对这些扩频序列的性能和特点进行了分析，同时采用MATLAB分别给出了m序列、Gold序列及Kasami序列等的互相关函数特性。     

烟草商业企业物流成本定额管理探析

系统介绍了WS烟草物流分公司物流成本定额管理体系的运行情况,对成本定额体系最终制定形成的过程和成本定额在提升物流质效中如何发挥作用进行了详细阐述。然后针对该公司物流成本管控的现状和存在的问题,提出建立物流成本定额管理体系,以实现企业物流的降本增效。     

电力施工企业工程项目全过程成本管控策略

在电网体制改革以及国家政策调整的双重背景下,电力建设市场已经逐渐打破以往的格局,这使电力施工企业不得不参与越来越激烈的市场竞争.但是,由于电力施工企业长期采用粗放的管理模式,人员、材料、机械等各个方面的成本均相对较高,导致其在市场竞争中缺乏优势.对于市场经济来说,企业要想获取竞争优势,主要依靠产品功能和成本两个方面,电力施工企业的产品具有显著的同质性特征,所以成本控制成为电力施工企业提升自身竞争力的主要因素.因此,为了提升电力施工企业的市场竞争力,必须根据实际情况有效落实并不断强化成本管控工作.     

浅谈农业科研院所的内部控制

农业科研院所在我国经济和社会发展中发挥着重要作用,建立并完善农业科研院所的内部控制系统,对内部资源的合理配置及推进农业科研工作的有序运行具有重要意义.文章针对农业科研院所的特点,从加强内部控制意识、完善内部控制体系、加深业务和财务融合、提高信息化程度等方面分析了内部控制存在的问题及对策.     

互联网金融时代我国银行财务管理的改革问题研究

对于商业银行来说,财务管理至关重要.尤其在互联网发展迅速的情况下,财务管理要适应形势发展需求,积极推动财务管理的改革与创新,以更好地帮助商业银行发展.互联网金融的快速发展,给商业银行财务管理带来了极大影响,文章对此进行了研究与探讨,在分析互联网金融对商业银行财务管理影响的基础上,找出互联网金融时代商业银行财务管理存在的问题,最后提出改革措施,旨在为促进商业银行财务管理取得更好的成效提供参考与借鉴.     

新预算法对事业单位财会工作的影响及对策探讨

随着我国市场经济体制的日益完善,事业单位对内部财务工作提出了新的要求.近几年,新预算法与现代财务体系的融合备受关注,在事业单位财会人员的创新驱动下,各项工作趋向透明化、优质化发展,因此建立预算平衡机制显得十分重要.基于此,文章立足于事业单位发展的视角,在介绍新预算法基本特点的基础上,重点阐述了其对事业单位财会工作的影响以及优化策略,以期为事业单位财会工作的有效落实提供参考.