A Proposed Model for Consumer-Based Brand Equity Analysis on Social Media Using Data Mining and Social Network Analysis

Online social networks have expanded their “virtual borders,” making the Internet more like an environment of social interaction than a business tool. However, even before the emergence and expansion of social media, marketing professionals were interested in identifying consumers' perceptions about brands. Thus, operational models have been proposed to facilitate such a task. Those models, however, can be expensive and inconvenient, since the models use questionnaires for data collection. To help overcome this problem, this article proposes a model for brand equity analysis from the consumer perspective expressed in social networks using opinion mining techniques and social network analysis. The application of the proposed model on data collected from Twitter made it possible to analyze five brand equity dimensions: brand awareness, brand loyalty, perceived sentiment, perceived quality, and brand associations. The results reached by the application of the model show that brand equity can be analyzed from data retrieved from virtual social networks, disclosing how consumers perceive brands in such an environment, without using questionnaires, enabling different brands in different contexts. Those data can be analyzed under both objective and replicable criteria for each of the brand equity elements that make up the model.     

An Introduction to the Issue of Consumer Law in South America

Journal of Consumer Policy - This Special Issue has a long history. It goes back to a conference in July 2017 organized by Cláudia Lima Marques in Porto Alegre Brazil, the first of the Center...     

Strategic currency hedging and global portfolio investments upside down

The literature on the convenience of currency hedging of international portfolio investments has not reached a final verdict. There are arguments for (Perold and Schulman [Perold, A.F. and Schulman, E.C. (1988). The free lunch in currency hedging: implications for investment policy and performance standards, Financial Analysts Journal, May/June Vol. 44, No. 3: 45-52]) and against (Froot [Froot, K. (1993). Currency hedging over long horizons. NBER Working Paper 4355.] and Campbell et al. [Campbell, J.Y., Viceira, L.M. and White, J.S. (2003). Foreign currency for long-term investors. The Economic Journal, Volume 113, Number 486, (March), pp. C1-C25(1)]). This paper analyzes the perspective of global investors based in emerging markets, for which hedging should imply increasing expected returns. The question thus is whether currency hedging is a “free lunch” in this case. No free lunch exists, as it turns out. Hard currencies act as natural hedges against global (and local) portfolio losses, since they tend to appreciate with respect to emerging market currencies when the world portfolio return is negative. Therefore, in this case currency hedging increases volatility—although also increasing expected returns. This result is likely to hold generally for relatively open economies with flexible exchange rate regimes.     

Pedestrian traffic injuries in Mexico: A country update

Road traffic injuries in general and pedestrian injuries in particular are a major public health problem in Mexico, especially in large urban areas. Analysis of mortality and road crashes at the national level was done using routine data recorded on death certificates. Fatality rates for different age groups were estimated by region for the year 2000. These data were supplemented by a cross-sectional study of pedestrian injuries in Mexico City based on death certificates information for pedestrians who lived and died in Mexico City between 1994 and 1997. Participant observation of physical spaces where crashes occurred was carried out. The spaces were filmed and in-depth interviews of survivors conducted. Road traffic crashes were responsible for approximately 17,500 deaths in Mexico during 2000. The mean age of the victims was 37 years. Mexico lost an average of 30 years of productive life for each individual who died in a traffic crash – 525,000 years in 2000. An estimated 9500 (54.3%) of all fatalities were pedestrians, and for every pedestrian death there were 13 others who sustained nonfatal injuries requiring medical care. The overall crude mortality rate for pedestrian injuries in Mexico City was 7.14 per 100,000 (CI 6.85-7.42). A concentration of deaths was observed in 10 neighborhoods at specific types of street environments. The underlying factors included dangerous crossings and the absence or inadequacy of pedestrian bridges, as well as negative perceptions of road safety by pedestrians. In conclusion, this study demonstrates the importance of elucidating the underlying contextual determinants of pedestrian injuries.     

Myopic Loss Aversion in Brazilian Open Retirement Funds

ABSTRACT

This paper analyzes the relationship between withdrawals from Brazilian open retirement funds, portfolio composition (fixed income or equity) and frequency of statement sending (monthly, quarterly, semiannually or annually). Our results indicate that equity retirement plans present a lower withdrawal index when compared to that of fixed income plans. Furthermore, the higher the statement sending frequency, the lower the withdrawals from open retirement plans. However, withdrawals from equity retirement plans tend to increase when statements are sent to investors more frequently. These phenomena can be explained by behaviorist theories, such as the concept of myopic loss aversion. In a context where loss aversion is present, the more frequently the investor evaluates his or her portfolio, or the shorter the investment horizon, the less attractive he or she will find investment in assets with a high rate of return and risk, such as equities. This behavior occurs not only regarding short-term investments, but also traditional long-term assets such as equity retirement plans.

RESUMEN. Este estudio analiza la relación existente entre las retiradas de los fondos abiertos de jubilación brasileños, la composición de la cartera (ingreso fijo o patrimonio), y la frecuencia del envío de estados financieros (mensual, trimestral, semestral o anualmente). Nuestros resultados indican que los planes de jubilación patrimonial tienen un índice de retirada menor, en comparación con los planes de ingreso fijo. Además, cuanto mayor la frecuencia de los estados financieros, menor es la retirada de los planes abiertos de jubilación. Sin embargo, las retiradas de los planes de jubilación patrimoniales tienden a aumentar cuando los estados se envían a los inversores con más frecuencia. Este fenómeno puede explicarse con las teorías comportamentales, tales como el concepto de la aversión miope a la pérdida. En un contexto donde la aversión a la pérdida es una realidad, cuanto mayor la frecuencia con que el inversor pueda evaluar su carera, o menor el horizonte de inversión, menos atractivas considerará él las inversiones en activos con un alto retorno y riesgo, tal como las acciones. Este comportamiento ocurre no sólo en las inversiones a corto plazo, sino también en los activos a largo plazo, como los planes de jubilación patrimoniales.

RESUMO. Este artigo analisa a relação entre as retiradas dos fundos abertos de aposentadoria brasileiros, a composição da carteira (renda fixa ou ações) e a freqüência da remessa de extratos (mensal, trimestral ou semestral). Nossos resultados indicam que os planos de aposentadoria que aplicam em ações apresentam um índice de retirada menor em comparação com os planos de renda fixa. Além disso, quanto maior a freqüência de remessa de extratos, menores as retiradas dos planos abertos de aposentadoria. Entretanto, as retiradas dos planos de aposentadoria que aplicam em ações tendem a aumentar quando o extrato é enviado aos investidores commais freqüência. Esses fenômenos podem ser explicados por teorias behavioristas, como o conceito de aversão míope à perda. Num contexto onde a aversão à perda esteja presente, quanto maior a freqüência com que o investidor avalia a sua carteira, ou quanto menor o horizonte do investimento, menos atraente ele achará o investimento em ativos com alto retorno e risco, como ações. Esse comportamento ocorre não apenas em investimentos a curto prazo, mas também nos ativos tradicionais de longo prazo como os planos de aposentadoria com aplicação em ações.     

Project Management of Production Line Automation: A Comparative Analysis of Project Management in Brazil and Colombia

This article aims to evaluate the production line automation projects developed by Brazilian and Colombian companies from the Project Management perspective, through the analysis of the application degree of PMBOK processes, to understand how formal techniques are being employed in these countries and also to identify improvement opportunities, when necessary. Data were collected through a survey. The similarity index between the ten processes, with the highest application degree in the Brazilian and Colombian samples, was 70%. For the processes with the lowest application degree, the similarity index was 60%. No similar study was found in the literature.     

A continuous time approach to the pricing of bonds

This paper develops an arbitrage model of the term structure of interest rates based on the assumptions that the whole term structure at any point in time may be expressed as a function of the yields on the longest and shortest maturity default free instruments and that these two yields follow a Gauss-Wiener process. Arbitrage arguments are used to derive a partial differential equation which must be satisfied by the values of all default free bonds. The joint stochastic process for the two yields is estimated using Canadian data and the model is used to price a sample of Government of Canada bonds.