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31.
A North American beef industry model incorporating a hypothesized relationship between beef advertising and processor oligopoly power was estimated and used to evaluate various advertising options faced by Canadian cattle producers. Generic and branded advertising significantly increased Canadian and U.S. beef demand. As well, historic generic beef advertising expenditure in Canada returned a net profit to Canadian producers. However, additional Canadian producer investment in generic beef advertising in Canada lowered producer profits, while investment in Canadian or U.S. brand advertis- ing or U.S. generic advertising generated positive net returns.
Nous avons construit un modèle mathématique pour le secteur nord-américain de la viande de boeuf, incorporant un rapport hypothétique entre la publicité du produit et le pouvoir oligopolistique au niveau du secteur de la préparation-transformation. Nous avons utilisé le modéle pour évaluer diverses options de publicité auxquelles font face les producteurs de bavins canadiens. La publicité générique et la publicité de marque ont procuré un accroissement de la demande de viande bovine tant au Canada qu'aux États-Unis. De plus, les dépenses engagées au cours des années au chapitre de la publicité générique de la viande bovine au Canada ont valu aux producteurs canadiens un bénéfice net. En revanche tout accroissement des investissements consacrés à la publicité générique par ces producteurs s'est soldé par une baisse des profits à la production, alors qu'aux États-Unis il se révélait en général rentable. Par aileurs, l'intensification de la publicité de marque s'est montrée rentable dans les deux pays.  相似文献   
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In this study we examine the effect of firms' marginal tax rates on incremental and overall reliance on mandatorily redeemable preferred stock (MRPS). Similarities in the cash flows associated with debt and MRPS, as well as similarities in the claims of holders of debt and MRPS on the assets of issuing firms, suggest that MRPS may be viewed as a substitute for debt. However, important differences in the tax treatment of MRPS and debt suggest that firms that cannot make full use of interest tax shields may be able to finance more efficiently using MRPS instead of debt. The results indicate that, both incrementally and overall, firms with low marginal tax rates rely more heavily on MRPS than debt relative to firms with high tax rates. This finding is consistent with the proposition that firms that cannot make full use of interest tax shields finance incrementally using equity rather than debt.  相似文献   
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The implementation of a new human resource information system (HRIS) represents a major form of planned organizational change for the Human Resource function, yet little research has been conducted on this issue. This article presents a longitudinal case study of the reactions of the Human Resource community in a large energy company to the planned implementation of a new corporate HRIS. Implementing an HRIS to enhance strategic and business decision-making has important organizational development implications. A new HRIS (1) represents an attempt to enable Human Resources to become more of a business partner, (2) changes the nature of HR work to encompass a greater information broker and decision support role, and (3) alters power dynamics and communication patterns involving Human Resources. Varying levels of resistance and ambivalence were found regarding the extent to which human resource information systems skills were valued as a critical competency. While there is a trend, toward attitudinal convergence within the human resource community, over time, the results suggest that user skill level may be more strongly related to variance in attitudes toward the value of a new HRIS than to hierarchical level or business unit affiliation. The study also found that face-to-face seminars were a significantly more effective intervention than was written communication in influencing favorable intention to use the HRIS.  相似文献   
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This article explores the nature and origins of wage differences between men and women in the context of a single large financial services organization. Data collected on 800 women and 1831 men showed that modest wage differences do exist and that they tend to be concentrated primarily in managerial levels. Two possible sources of bias in evaluation were assessed – performance appraisal ratings and the translation of performance appraisal ratings into salay. Our analyses showed that performance appraisal ratings, on average, do not differ between men and women at the same level; however, the relationship between performance appraisal ratings and salary was stronger for men then women, particularly at higher levels. This suggests that the salary allocation process, and not the performance appraisal process, may be the source of bias in large organizations.  相似文献   
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A definition and theoretical framework for consumer brand confusion are developed. Brand confusion is distinguished from related terms, such as uncertainty, miscomprehension, infringement, and deception. The factors affecting the likelihood of brand confusion are extended beyond stimulus similarity to include individual and situational factors, and propositions regarding the effects of individual and situational factors are developed. The value of a better understanding of consumer brand confusion to managers and policy makers is discussed.  相似文献   
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During Botswana's four decades of high levels of growth the agricultural sector has lagged behind, with smallholder productivity being especially poor. This paper applies an equity perspective: its main claim is that one important explanation for the current lack of agricultural development is the unequal distribution of agricultural resources. It takes into account both the national institutional structure, which promotes widespread inequality, and the distribution of boreholes and water resources on the communal grazing range in Kgatleng District. It argues that ever since the first administrative effort to develop water resources in the 1920s the country's official policy and legislation has directly or indirectly favoured the large-scale farmers over the smallholders and, further, that customary property rights principles have supported the process that has led to today's institutional inequality.  相似文献   
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