Transferring game attitudes to the brand: persuasion from age 6 to 14

ABSTRACT

This paper aims to replicate previous findings regarding the differential impact of TV advertising and advergames on children's brand attitudes and pester intentions. Using a large data-set (N = 940, M_age = 9.8, SD = 2.4), with children ranging between 6 and 14 years old, the influence of passive exposure to TV advertising is compared to active exposure to an advergame. In addition, the potential moderating effect of age is explored. In a between-participants experiment, Flemish children were randomly assigned to watch a TV ad, play an advergame, or a no marketing control condition. Results revealed that children who had played the advergame reported significantly more positive brand attitudes compared to children who had watched the TV ad and children in the no advertising exposure control group. Children's pester intent was significantly higher for the advergame compared to the TV ad, but not compared to the no advertising exposure control group. The findings further showed that children's attitudes towards the ad format mediate the impact of the advertising format on pester intent. The advergame was indirectly more persuasive than the TV ad since children reported more positive attitudes towards the advergame compared to the TV advertisement. Moreover, this mediation effect did not differ by children's age. Persuasion knowledge did not mediate the influence of the advertising format on pester intent since children's persuasion knowledge was not significantly related to pester intentions regardless of children's age.     

Dimensions of civic activism and their effectiveness in exposing corruption: evidence from Italy

This article studies the influence of civic activism in exposing corruption across Italian regions. Using different dimensions of civic activism (including local and national newspapers, the internet, blood donors, and voter turnout), we make the distinction between active (media, internet, voters) and passive (blood donors) activism. Results show interesting different impacts of civic activism on corruption. In particular, voter turnout, blood donors, and national newspaper diffusion consistently increased exposure of corruption, while the internet and local newspapers showed opposite effects. Thus, local newspapers and the internet point to the possibility of media capture (influence) with regard to corruption exposure. The main findings hold following the substantial reforms in the nineties (called Mani Pulite).     

Buddhist Feminist Transnational Networks,Female Ordination and Women's Empowerment

Consideration of the role that religion plays in women's lives in developing contexts can be important in understanding ways of approaching their “strategic gender needs”. Rather than rejecting religion for its inherent patriarchy, styles of “religious feminism” have emerged across the globe. These argue for reinterpretations of religious systems that are consistent with the “core” values of the tradition as well as various types of feminist thinking. The aim of this paper is to discuss the emergence of a transnational movement across Buddhist traditions and countries that is concerned to make full ordination an available option to women in contexts where it is currently prohibited. While becoming fully ordained is considered to be the most suitable way of becoming enlightened and escaping future rebirths, a strong theme within the movement is the argument that gender hierarchies within Buddhism have a broader cultural impact upon social attitudes that disempower women and limit their development. Dialogue between members of Buddhist communities across the world has encouraged reflection upon and a challenge to unequal and oppressive gender hierarchies within the Buddhist tradition and within Buddhist societies. This paper explores four “international” events/examples that enable information exchange as well as the flow of material support between women from different traditions.     

An analysis of extreme movements of exchange rates of the main currencies traded in the Foreign Exchange market

This article analyses the extreme movements of exchange rates of the seven main currencies traded in the Foreign Exchange market against the US dollar: Euro, British pound, Canadian dollar, Japanese Yen, Swiss franc, Australian dollar and New Zealand dollar by using tail index indicators. Payaslio?lu (2009) considers the case of the Turkish exchange rate using the traditional Hill (1975) estimator as a tool. In this article, we employ also an alternative estimator proposed in Iglesias and Linton (2009) that is shown to have, in some cases, improved finite sample properties and it provides substantially different results versus the Hill estimator. We find that for the Euro, Japanese Yen, Swiss franc, Canadian, Australian and New Zealand dollars, the Hill estimator provides a better measure to analyse the extreme behaviour; while for the British pound, the Iglesias and Linton alternative estimator is superior by using Hausman-type tests of misspecification. Measures of value at risk are also provided for the seven markets. We also find that the largest estimated value at risk by far is for the Japanese Yen, followed by the Swiss franc, the Canadian dollar, the Euro, the New Zealand dollar and the Australian dollar. The UK pound has the smallest value at risk when extreme movements occur.     

State enforcement of federal standards: Implications for interstate pollution

This paper explores the relationship between interstate air pollution and the division of power between federal and state agencies in setting and enforcing standards. In the context of the US Clean Air Act we argue that the EPA is able to monitor the adoption of technology-based standards more closely than it can monitor state-level enforcement, and that this causes an effective division of control between federal and state agencies. Our analysis offers three main insights into the interstate pollution problem in this setting. First, states have an incentive to enforce standards less stringently on firms located close to downwind borders, and this leads to excessive interstate pollution in equilibrium. Second, there can arise an inherent substitutability in the regulatory problem between strict standards and compliance effort, and this creates a strategic linkage between the federal policy on standards and state policies on enforcement. In particular, a tighter federal standard can induce less selective enforcement but can also lead to less enforcement overall. Third, states will attempt to neutralize the impact of location-based federal standards (that specifically target interstate pollution) in a way that actually exacerbates the underlying enforcement problem.     

The disabling effects of enabling social policies on organisations’ human capital development practices for women

Paid parental leave and externally provided childcare are social policies designed to enhance parents' labour force participation. These policies influence not only men's and women's decisions regarding their labour market activity but also organisational decision makers' (ODMs) expectations about their employees' availability to work and thus, their willingness to invest in their employees' human capital. Using a sample of over 13,000 individuals from 19 countries, we investigate the interaction between gender and social policies on human capital development practices. In line with statistical discrimination theory, which suggests that ODMs hold different expectations about female and male productivity, we find that paid parental leave and externally provided childcare are negatively associated with the provision of human capital development for women but not for men.     

The HR ecosystem framework: Examining strategic HRM tensions in knowledge-intensive organizations with boundary-crossing professionals

In this article, we use Snell & Morris' (2021) new HR ecosystem framework to empirically examine strategic fit and alignment tensions for knowledge-intensive organizations and professional knowledge workers. Rich data were collected through in-depth interviews with 75 members of faculty engaged in knowledge-intensive work for Business and Management Schools (B&M), and the analysis of strategy documents. The application of the framework enables us to contribute to dynamic capabilities theory and SHRM in four ways. Firstly, drawing on the findings, we propose an adapted HR Ecosystem framework for analyzing knowledge-intensive organizations, which incorporates tensions across the four subsystems of an HR ecosystem (strategy, capabilities, composition, and cultures). These tensions are shaped by interactions within and between levels (meso, macro and micro) and ecosystems. Secondly, our findings underscore the need for knowledge-intensive organizations to engage with a plurality of collaborative and competing internal and external stakeholder interests, including those of knowledge workers who constitute key organizational stakeholders. Thirdly, our analysis shows how the views and behaviors of internal organizational stakeholders are affected by ecosystem dynamics within and beyond the physical boundaries of an organization. Fourthly, we reveal how conflicting organizational cultures connect with other HR ecosystem subsystems to constrain collegialism and cohesion. By evidencing how knowledge-intensive organizations are in a constant flux of alignment and misalignment, the article demonstrates the value of the HR ecosystem framework in examining and informing SHRM in organizations in other industries.