IMag[in]ing annual reports

Visual images are integral elements within corporate annual reports. Yet, these visual images have been largely ignored in accounting research. We begin to explore the significance of selected visual images appearing in U.S. annual reports during the late 1980s and early 1990s. Our intent is not to produce a general survey of images, but rather to offer different “ways of seeing” images and through these “ways of seeing” to encourage a critical dialogue that focuses upon the representational, ideological and constitutive role of images in annual reports. Our first way of seeing views the image as transparently conveying an intended corporate message. The second way of seeing draws upon neo-Marxist aesthetic literature and considers the ways in which images in annual reports may be mined for their ideological content and may also reveal society's deep structures of social classification, institutional forms and relationships. Finally, we employ critical postmodernist art theory to see images in terms of their constitutive role in creating different types of human subjectivities and realities. We argue that this way of seeing creates the potential for new voices to be heard and the possibility to subvert the dualisms typical of the totalizing theories of modernity.     

The Navajo documents: a study of the economic representation and construction of the Navajo

In the mid 1930s, surveyors and other agents from the Bureau of Agricultural Economics and the Soil Conservation Service descended on the Navajo Reservation in the southwest USA. During their short stay, the surveyors produced detailed reports on the extent of overgrazing and soil erosion on the reservation. The reports, which contained maps, tables of numbers, accounts, and photographs claimed to depict and represent the real. As part of social survey research, popular in the UK and US from the turn of the century until World War II, the Navajo documents, as we refer to them, used a form of family budget or income and expenditure report to construct the Navajo economically. Indeed, Navajo families were referred to as consumption units or groups. The economic construction of the Navajo permitted the construction of an economic solution to the Navajo problem. In effect it was demonstrated economically, that the impact of stock reductions, thought necessary to prevent further soil erosion, could be offset by increased agriculture. In contrast to the economic claims, the stock reductions were an economic and social disaster for the Navajo. We approach the economic construction of the Navajo in and through the notion of representation. We draw upon the heightened discussion of this term in art theory in the 1970s and 1980s. We frame our analysis in terms of three relationships — namely, the relationship between representation and depiction, the relationship between representation and the copy and the relationship between representation and the real.     

Book review

New Technologies and Work: Capitalist and Socialist Perspectives A. Francis & P. Grootings (Eds) London, Routledge, 1989, 335 pp.

New Technology and Manufacturing Management: Strategic Choices for Flexible Production Systems M. Warner, W. Wobbe & P. Brodner (Eds) Chichester, Wiley, 1990, 265 pp.

The Single European Market and the Information and Communication Technologies Gareth Locksley (Ed.) London and New York, Belhaven Press, 1990, 290 pp., £27.50.

Technology and Competition in the International Telecommunications Industry David Charles, Peter Monk & Ed Sciberras London and New York, Pinter Publishers, 1989, 170 pp., £35.00.

Organising for Manufacturing Innovation: The Case of Flexible Manufacturing Systems Harry Boer Enschede, Febodruk, 1990, 253 pp.

Future Work: Seven Critical Forces Reshaping Work and the Work Force in North America Joseph F. Coates, Jennifer Jarratt & John B. Mahaffie Sun Francisco, CA, Jossey-Bass, 1990, 2 vols, 445 pp. & 120 pp., $49.50.

Science, Technology and Reparations: Exploitation and Plunder in Postwar Germany John Gimbel Stanford, CA, Stanford University Press, 1990, 280 pp., £29.50 (hbk).     

Book Reviews

Books reviewed in this issue:

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  Beyond the Core: Expand Your Market without Abandoning Your Roots

       

Firms,queues, and coffee breaks: a flow model of corporate activity with delays

The multidivisional firm is modeled as a system of interconnected nodes that exchange continuous flows of projects of varying urgency and queue waiting tasks. The main innovation over existing models is that the rate at which waiting projects are taken into processing depends positively on both the availability of resources and the size of the queue, capturing a salient quality of human organizations. A transfer pricing scheme for decentralizing the system is presented, and conditions are given to determine which nodes can be operated autonomously. It is shown that a node can be managed separately from the rest of the system when all of the projects flowing through it are equally urgent.     

Exploring the gender difference in multiple job holding

This article examines the determinants of the gender gap in multiple job holding in Australia using all 18 waves (2001–2018) of the Household, Income and Labour Dynamics in Australia (HILDA) survey. In Australia, like most high-income countries, the multiple job holding rate is higher for women compared with men. The empirical analysis focuses on the role played by factors such as wage rates, hours worked, household wealth, job security, education, demographics and demand conditions. Probit regressions point to a large, negative and highly statistically significant effect of hours worked in the primary job on the probability of holding a secondary job. This effect is larger (more negative) for women. A decomposition analysis suggests that a large share of gender gap in multiple job holding (c. 90 per cent) may be attributed to the gender gap in the hours worked in the primary job. Regulation concerning working time can be expected to affect multiple job holding rates.     

Modeling Newspaper Advertising

Mathematical modeling is recognized as a powerful tool for planning business operations. The purpose of this paper is to present a mathematical model for simulating a newspaper financial system. The model was developed from actual newspaper industry data and includes the effects of advertising and circulation. The use of the model to predict advertising linage as a function of population, income and advertising rate is included in the discussion.     

RECONSIDERING THE SUNK-COST CONCEPT

This paper presents a decision procedure to aid in making capital rationing investment and borrowing decisions. Weingartner's Basic Horizon Model and Oakford and huesen's Maximum Prospective Value criterion are both extended to explicitly include long-term borrowing decisions. Information derived from interviews with financial executives on the subject of business attitudes toward borrowing is used to develop the conceptual logic of the decision procedure, which is presented in terms of a mathematical programming formulation.