Value Innovation in Export Marketing Strategy: The Case of a Canadian Firm in Japan

Maple Leaf Foods Inc. maintains a market leadership in Canada for its food processing and export business and sustains its relatively high growth. MLF has an innovative approach to strategy as it reduces head-to-head competition with other major pork exporters in Japan and raises its premium image with an innovative food safety program. MLF is creating a new market segment in Japan's pork market by positioning itself between the domestic premium segment and the import commoditized segment and attracting consumers who are interested in both brand and price. This article illustrates how MLF innovates value in a competitive marketplace, using Kim and Mauborgne's blue ocean strategy framework.     

Performance implications of store format diversification for international retailers

Abstract

International retailers face formidable tasks in trying to replicate, or improve upon, their home country success abroad. Their market-seeking efforts sometimes require strategic diversifications of their store format portfolios capable of serving customers in different host countries. In this study, we examine whether the degree of store format diversification helps improve the performance of international retailers. We also assess the possible moderating effects of three factors—internationalization speed, political distance, and cultural distance—on this relationship. Utilizing 2001–2015 panel data for 19 retailers originating from several home countries and operating in multiple host countries, we employ a fixed effects model to examine the hypothesized relationships. Our results show that the performance of international retailers is influenced negatively by store format diversification. This relationship is moderated by internationalization speed and political distance, but not by cultural distance.     

Impact of Advertising Model's Body Size on Perceived Product Quality: Category-Based Induction Approach

Abstract

Thin female models are aggressively employed in advertisements (Slater, Tiggemann, Hawkins, & Werchon, 2012; Wasylkiw, Emms, Meuse, & Poirier, 2009). Previous studies showed that physically attractive advertising are effective because image-transfer occurs between the models and advertised products (e.g., Kamins & Gupta, 1994). Considering that the current standard for physical attractiveness is thinness for women (Gurung & Chrouser, 2007), the effect of thin female spokespersons can be attributed to the image-transfer. To explain the mechanism of image-transfer, the current study employed category-based induction as a theoretical foundation. The results confirmed that consumers evaluated advertised products based on category-based induction. Specifically, consumers classified a thin female model into positive categorization, which was used to evaluate advertised products. The study also investigated the moderating role of various psychographic factors. The results showed that adherence to traditional gender roles and perfectionism interacted with the model's body size, influencing on how consumers evaluated the quality of advertised products.     

Serious Leisure,Life Satisfaction,and Health of Older Adults

This study explored the relationships among serious leisure, life satisfaction, and health. The study sample consisted of 454 older adults from two annual events: the 2008 Indiana Senior Olympic Games and 2008 Colorado Senior Olympic Games. Cluster analysis was used to identify distinct groups based upon patterns of serious leisure involvement. In addition, relations among life satisfaction, health, and membership in serious leisure clusters were documented. This analysis resulted in three clusters, and they were named high/medium/low involvement groups. A one-way multivariate analysis of variance (MANOVA) was employed to determine cluster differences in life satisfaction, physical health, and mental health. MANOVA results revealed significant differences among the clusters on dependent variables. The findings document significant heterogeneity in the expression of serious leisure involvement among the Senior Games participants. The results also suggest that there are positive relationships between level of involvement in serious leisure and life satisfaction and health.     

Wage arrears uncertainty and precautionary saving in Russia1

Wage arrears are widespread in Russia, and are one of the main causes of uncertainty in the labour market. In this paper, we use the Russian Longitudinal Monitoring Survey over the period 1994–98 to construct a new and improved measure of household income risk, based on the uncertainty due to wage arrears. We then use this measure of uncertainty to test the precautionary saving hypothesis, according to which households save to self‐insure against risk. We find significant evidence of additional saving by those households whose head is more likely to suffer from wage arrears one year hence. This suggests the existence of a strong precautionary saving motive.     

Market rationality and dividend announcements

We investigate stock market rationality by examining the timeliness and unbiasedness of the market's response to dividend announcements. Our initial findings for market timeliness show a sluggish market reaction to dividend announcements; however, when the ex-dividend effect is controlled for, we find no evidence of a sluggish market reaction. We examine the unbiasedness of the market's response by testing whether the net announcement effect across a sample that is devoid of ex-post selection bias sums to zero. We observe a significant positive net announcement effect and examine several plausible conjectures for this puzzling phenomenon, but none provides a satisfactory explanation.     

SPATIAL INTEGRATION OF URBAN WATER SERVICES AND ECONOMIES OF SCALE

This research attempts to analyze economic effects of spatial integration of urban water service markets in Korea, employing the notion of economies of scale in terms of cost-effectiveness. The economies of scale are measured by the elasticity of supply with respect to the production cost from the translog cost function of urban water supply enterprises. It was found that the economies of scale in most urban water utility firms of Seoul Metropolitan region have continuously increased during the period 1989–1994. While the economies of scale would be hardly influenced by the changes in population density, they would tend to decrease marginally in response to the rise in employment density. If the urban water markets of the Seoul Metropolitan Region were consolidated into a single water service market without any changes to the current spatial network of water supply and regional economic attributes, the production cost would be reduced up to 47.1 percent of the actual cost in 1994. Those savings would be enough to make up for the financial deficit of the water production of the Seoul Metropolitan Region.     

Toward global regulatory harmonization in banking

Several principles of international bank regulatory jurisdictions have emerged since the mid-1970s. Each principle has advantages and disadvantages in promoting cross-border competition, ensuring prudent banking practice, and maintaining worldwide financial stability. At the same time, simultaneous application of different principles by different countries has caused overlapping, underlapping, or sheer avoidance of bank regulations, resulting in less transparency and an uneven playing field for internationally competing banks. To level the playing field, bank regulatory harmonization has been advocated, particularly under the auspices of the Basle Committee on Banking Supervision. However, as demonstrated in the case of setting minimum capital standards for market risks, a successive harmonization approach may not be the panacea. There is a need for rethinking of efficiency in regulation, including incentive-compatible approaches.