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71.
In expanding their market to the global level with clear and consistent global brand images across nations, marketers are ever confronting the issue of how to deal with different cultural values. Cultural value is identified as an influential factor on brand image and is widely accepted as one of the crucial concepts in understanding consumer consumption value, which determines choices of consuming everyday products and services. Most firms endeavoring to establish and maintain consistent global brand images, however, adopt a standardized brand image strategy that usually does not consider individual target markets” characteristics, including the concepts of cultural value and consumption value. This study developed a conceptual framework which incorporated cultural value not only as a direct antecedent of brand image, but also as an indirect antecedent of brand image through consumption value, and empirically tested it using the category of apparel. Following this framework, this study hypothesized the differences in brand image, cultural value, and consumption value between the U.S. and South Korea. Data were gathered through surveying university students residing in the San Francisco and Seoul metropolitan areas using a convenience sampling method. A total of 329 completed questionnaires were used in factor analysis, discriminant analysis, and structural equation modeling. The results provide insights into standardized brand image strategies and suggest some implementable tools that might prove effective in both countries. © 2009 Wiley Periodicals, Inc. 相似文献
72.
It is well known that mergers often occur in waves, and this paper develops a new mechanism for merger waves: expectations over industry shocks. We develop a simple test of this explanation and use it to explore the role of expectations in the context of the 1990s hospital merger wave. Managed care such as Health Maintenance Organizations (HMOs) started to become popular in the late 1980s and ultimately became an important player in the health insurance market. Our empirical analysis shows that the expected increase in the popularity of HMOs was partly responsible for the hospital merger wave of the 1990s: hospitals feared that the “innovation” of managed care in the downstream insurance market would penetrate the upstream hospital market and responded to this belief by merging. Our results show the importance of incorporating expectations and interindustry linkages into the understanding of merger waves. 相似文献
73.
Danbee Park 《Global Economic Review》2017,46(1):33-46
This study empirically estimates credit channel of the monetary policy and corporate stock return using daily stock return data including the sample with non-financial firms listed in Korea stock exchange (KOSPI). Empirical results support that changes in the basis rate turn out to increase equity returns in case of the firms with higher credit rating compared to the previous year. The estimation results confirm the conjecture that monetary policy has a significant impact on stock market through the channel of changes in credit rating. 相似文献
74.
Review of Economic Design - We study contests in which fishers (or players), in a fishery managed under a catch-share program, compete over catch shares by expending irreversible effort, and the... 相似文献
75.
Walter G. Park 《Journal of Macroeconomics》1997,19(4):753-769
This paper tests the permanent income hypothesis (PIH) for public consumption. Unlike private agents, a government is a representative national, infinitely-lived agent that usually faces no liquidity constraints. Thus, the expectation is that the PIH restrictions should not be rejected for public consumption. However, using U.S. data, the paper is unable to find evidence supporting the permanent income model of public consumption. Public consumption is found to be sensitive to lagged public income and too smooth relative to permanent public income. The results therefore cast doubt on the characterization of the public sector as a social welfare optimizing agent. 相似文献
76.
Wi Saeng Kim Esmeralda Lyn TaeJun Park Edward Zychowicz 《Journal of Business Finance & Accounting》2005,32(5-6):945-971
Abstract: This paper investigates the capital investment decisions of Korean firms and their impact on shareholder wealth. Overall, we find positive abnormal returns surrounding the announcements of 697 cases of investment projects during the period 1992–1999. This paper also finds that the investment decisions of business group ( chaebol ‐affiliated) firms do not increase shareholder wealth, while the capital investment decisions of non‐ chaebol firms generate significantly positive abnormal returns. The multivariate tests provide consistent evidence that the announcement effects for chaebol firms are lower than for non‐ chaebol firms, after growth opportunities, investment size and firm size are controlled for. The findings support the view that the organizational structure of Korean chaebols creates an incentive for managers to make non‐value maximizing capital investment decisions. 相似文献
77.
Park Thaichon Scott Weaven Sara Quach Kelli Bodey Bill Merrilees Lorelle Frazer 《Journal of Strategic Marketing》2020,28(2):107-122
AbstractThe purpose of this study is to investigate why female franchisees are under-represented in franchise ownership. A qualitative approach was adopted using a collective, instrumental case study of 30 female franchisees. A number of different types of influences were identified in the literature and then elucidated and assessed. It was found that push and pull factors, work–family life balance, franchising sector characteristics and external influences act as variable incentives and disincentives among female franchisees’ selection of the franchise business model with different levels of risk-taking propensity. The marketing efforts of franchises would be more effective if the way in which the identified influences that impinge on the selection of the franchise business model informed the prospecting of potential female franchisees. A further need is identified for franchises to adjust their recruitment programmes to reflect the variable effect of incentives and disincentives at different levels of capital investment. Limited research specifically examines the selection of the franchise business model by female franchisees with various levels of risk-taking propensity and identifies the nature of influences that act as incentives and/or disincentives on that selection decision. 相似文献
78.
Kang H. Park 《The Quarterly Review of Economics and Finance》2009,49(2):651-667
This paper examines market concentration and competition in the Korean commercial banking market for the period of 1992–2004. While market concentration decreased due to financial regulation before the Asian financial crisis, the Korean banking industry has become increasingly concentrated in the process of restructuring and consolidation since the crisis. Contrary to a growing concern over market power in Korean banking, this study finds that increased concentration has not lessened competition. The H statistic of the Panzar–Rosse model indicates that the Korean commercial banking market was monopolistically competitive during the pre-crisis period and the post-crisis period with temporary deviation to the level of perfect competition during the crisis period. 相似文献
79.
In this study, we illustrate the most recent stage in the scholarly development of the field of Business Analytics. Using around 23,000 research publications collected from the Web of Science, we network-analyzed four types of dataset that include keywords, titles, institutions, and countries. It is noteworthy that we found a thematic cluster focusing on analytical techniques and tools, particular with the rapid dissemination of “big data”-related studies. It is not surprising that universities and institutions in advanced countries in the West still occupy the central position of the collaboration network. However, we can discern a global shift toward certain developing and transitional economies in the world science base. 相似文献
80.
西南交通大学国家大学科技园 《中国科技产业》2008,(12)
一.西南交通大学科技园的办园特色 1.以雄厚的工科研发优势为背景,以交通领域的新技术、新产品为孵化重点 相似文献