Segmentation of German Consumers Based on Perceived Dimensions of Luxury Food

Recent trends in the German food sector have shifted and segmented consumer consumption motives toward indulgence, quality, and sustainability. Simultaneously, in Western countries there has been a change in luxury consumption motives, shifting emphasis to hedonism, self-actualization, and quality instead of prestige. These parallel developments give rise to the question of how food is related to luxury. This study investigates the perceived dimensions of luxury food and outlines a number of segmented consumer groups based on these dimensions. By means of principal component and cluster analyes, seven dimensions were revealed, which generated four consumer segments. Six of the perceived dimensions of luxury food correspond to those that are found within general luxury goods and services. Sustainability and authenticity form a further dimension, mirroring new luxury values. In the cluster analysis, two segments can be identified as target groups for classic premium foods, whereby one group is predominated by new luxury values and the other is expected to buy lower-quality food.     

Business models as service strategy

It is widely recognized that business models can serve as important strategic tools in innovation and market formation processes. Consequently, business models should have a prominent position in the marketing literature. However, marketing scholars have, so far, paid little attention to the business model concept, perhaps because it lacks an established definition and clear theoretical foundation. This article offers a definition for the business model concept that, using a fractal approach, connects business models to technological and market innovation. Furthermore, the article questions several cornerstone strategic concepts by reconceptualizing business model development from a firm-centric activity that promotes owning key resources and altering sets of decision variables to one that highlights the facilitation of broad institutional change processes. As such, it takes the potentially controversial position of advocating a service-strategy-based understanding of business models for all of marketing strategy.     

How Top‐down and Bottom‐up Budgeting Affect Budget Slack and Performance through Social and Economic Exchange

This paper investigates the effects of a top‐down (TD) versus bottom‐up (BU) orientation in different stages of the budgetary target‐setting process on slack and managerial performance. We use social exchange theory to explain the outcomes of these alternative budgetary arrangements, and complement the traditional focus on budgetary participation in target setting with a process‐oriented perspective. We develop hypotheses predicting that TD and BU orientations in the subsequent stages of the budgeting process have different effects on managers’ exchange relationships with the firm, and their behavioural responses. Using survey evidence from German managers across 127 firms we find that a TD orientation in the issuance of guidelines enhances economic exchange and that a BU orientation in the development of the initial budget proposal enhances social exchange, which in turn are associated with reduced slack and higher performance, respectively.     

Pollution Prevention and Service Stewardship Strategies in the Third‐Party Logistics Industry: Effects on Firm Differentiation and the Moderating Role of Environmental Communication

A growing number of firms are considering the incorporation of environmental thinking into their business strategies, hoping to improve their competitiveness. In this paper, we analyze the effects of pollution prevention and service stewardship capabilities on firm differentiation advantage in the third‐party logistics industry. Since prior research claims that complementary assets play an important role in fully understanding the environmental‐management‐competitiveness link, we furthermore examine the moderating role of environmental communication on the pollution‐prevention‐differentiation and the service‐stewardship‐differentiation linkages. We theoretically base our research in natural‐resource‐based thinking. Drawing on survey data, we apply multivariate regression and moderation analysis. The results highlight that pollution prevention and service stewardship capabilities can help third‐party logistics providers to achieve a differentiation advantage. Also, the results show that environmental communication moderates the effect of pollution prevention on differentiation advantage and can hence be considered a valuable complementary asset. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.     

The electric guitar – marketplace icon

The electric guitar is an ubiquitous part of contemporary consumer culture. In this Marketplace Icons contribution, we illuminate the iconicity of the electric guitar and what lies behind its thick layers of distorted riffs, mad soloing escapades and eccentric onstage performances, specifically within the rock genre. The genesis of electric guitar playing involves a series of technological alterations of the guitar that freed it from a mere background instrument allowing for new musical roles. It quickly became apparent that all the technical solutions designed to get rid of what was defined as unwanted noise could be turned “against” the clean tone and instead be used to create a unique sound. The control of these noise elements, such as feedback and distortion, became a core element of mastering the modern electric guitar. Rather than just being a marketplace icon, we argue that the electric guitar is fetishized because both its audio quality – the loudness and the potential roughness of the sound – and its visual looks and onstage performances symbolizes youthful rebellion, the essence of rock and roll.     

Price transmission and market integration: vertical and horizontal price linkages for salmon

Relationships between prices are of interest when testing for market integration as well as analyses of supply chains. A feature that has received little attention is that if two supply chains are linked by market integration at some stage, then the whole supply chain will be linked. Furthermore, the leading price in such a system can be in one supply chain and will not be revealed in market integration studies or analysis of a single supply chain. An empirical analysis is provided for the supply chains for salmon which originates in Norway and the United Kingdom and is then sold at retail level in France as smoked salmon. We find a high degree of price transmission in both supply chains, as well as integrated markets.     

Mystery Shopping in der Gesetzlichen Krankenversicherung – Einsatz von Testkäufern zur Qualitätssicherung

Because of raising costs, modified legal regulations and a changed self-perception of many insurants, compulsory health insurance funds have to cope with an intensified competition on their market. Management instruments like Mystery Shopping, as a method for a hidden inspection of ex ante defined quality standards, enter the health care system. This study's aim is to assess the utilisability of this instrument for compulsory health insurance funds.Basing on a literature analysis and the conducted Mystery Shopping-study in cooperation with a German company health insurance fund, it is assessed, that there are already existing successful approaches of using Mystery Shopping in health insurances and further health care sector. Like in the present study, previous existing applications occur primarily in the evaluation of advisory services (primary in those by telephone). Via Mystery Shopping it is possible to identify relevant factors influencing customer's contentment as well as fund's strengths and weaknesses in an objective and detailed manner. Together with conventional customer satisfaction analyses, potential need for action can be revealed. Besides the evaluation of solely service aspects, prospective applications in the further health care system are introduced.     

Male eco‐fashion: a market reality

With the fashion industry striving for competitive advantage, eco‐fashions provide an opportunity to distinguish environmentally friendly products from other fashion products. However, the viability of these eco‐fashion brands is questionable. An exploratory study is conducted to explain men's differences, particularly, as clothing styles vary for men and women. The research examines if men's purchase intent would make a difference to the eco‐fashion industry. A random sample is collected to examine men's purchase intentions for eco‐clothing by product attributes, environmental concerns and sustainable behaviour. Partial least squares is used to empirically test the sample. A conceptual model is developed. It was found that there are four significant exogenous variables, environmental concern, sustainable pricing, sustainable behaviour and sustainable branding with a moderately strong, negatively signed coefficient path. Perceived consumer effectiveness and faith in others are not found to be significant moderators. This defined male segment makes several theoretical contributions as well as generating useful recommendations for marketing practitioners.     

Intertemporal effects of consumption and their implications for demand elasticity estimates

Consumption of a good typically diminishes the marginal utility of consuming more, but for how long? This paper adapts a model of consumption capital to allow consumption to have a lasting effect that diminishes the marginal utility of future consumption. Estimates of the model find that it takes the 25th, median and 75th percentile of consumers 19, 32 and 43 days for their marginal utilities to return to pre-consumption levels, and they are forward-looking with respect to these effects. This generates intertemporal substitution of consumption that leads to an overestimate of the own-price elasticity of demand of ten percent when it is estimated using temporary price changes. In addition to these implications consumption effects share with those of durable and storable goods, consumption effects also raise concerns for capacity constrained industries because the timing of consumption affects capacity utilization. In the empirical application in this paper, price variation in one time period generates substantial changes in capacity utilization in that period, but minimal changes in other periods because the intertemporal substitution is spread over many time periods.