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Fred S. Zufryden 《International Journal of Research in Marketing》1984,1(3):199-213
This study proposes a new approach for the analysis and prediction of product class and brand purchase patterns. The approach is designed to specifically consider data consisting of incomplete and biased purchase histories that may result from diary or UPC panel samples. Alternative approaches are developed that are illustrated on the basis of actual panel diary data and statistical estimation procedures to describe and predict actual product class and brand purchase patterns. A sensitivity analysis demonstrates the potentially substantial errors that may result from the analysis of panel data in practice. 相似文献
64.
The literature concerning quantitative applications of the Delphi method is reviewed. No evidence was found to support the view that Delphi is more accurate than other judgment methods or that consensus in a Delphi is achieved by dissemination of information to all participants. Existing data suggest that consensus is achieved mainly by group pressure to conformity, mediated by the statistical group response that is fed back to all participants. 相似文献
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When approaching facility and real estate development, healthcare leaders should: Enhance clinical integration and ensure more patient-friendly facilities. Focus on a facility's business requirements and operating needs. Create a business plan that demonstrates how a project would help deliver better care at lower cost during a time of declining payment levels. Develop an approach that balances the needs of all stakeholders, including payers, staff, and patients. 相似文献
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This paper examines the impact of a broker's perceived use of power – position (i.e., coercive, reward and legitimate) and personal (i.e., expert, information and referent) – on strength of ties between network members and new product development (NPD) project outcomes. Our sample consists of 100 individuals drawn from 42 organizations that were involved in different innovation-driven horizontal networks. The results of structural equation modeling suggest that the perceived use of both personal power bases and position power bases by the broker are positively related to the strength of ties between members. Strength of ties, on the other hand, is positively related to NPD project outcomes of design performance and development time. Finally, results show that the relationships between a broker's use of different power bases and NPD project outcomes are fully mediated by the strength of ties between networks members. Implications for research, theory, and practice are discussed. 相似文献
67.
Millson, Raj, and Wilemon have developed the earliest extant knowledge on the implementation of methods and techniques to reduce new product development (NPD) cycle time by suggesting a hierarchy of generic NPD acceleration approaches. The purpose of this article is to extend Millson, Raj, and Wilemon's hierarchy by recasting and augmenting the conceptual basis of their hierarchy for new-to-the-firm products. Taking this hierarchy of generic NPD acceleration approaches as a starting point, the authors set out to form a number of generic NPD acceleration approaches by surveying the literature and conducting an experience survey with academics and managers. A logical and purposeful implementation sequence subsequently is established by using the laddering technique. The results indicate that managers make tradeoffs in NPD with regard to speed, development costs, and customer value, and that not all generic NPD acceleration approaches need to be implemented in order to obtain the greatest effectiveness. © 1999 Elsevier Science Inc. 相似文献
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Damona Doyle Robert Jolly Rob Hornbaker Tim Cross Robert P. King E. Fred Koller William F. Lazarus & Anthony Yeboah 《Review of Agricultural Economics》2000,22(2):566-585
Exploratory case study research was initiated to study the evolution of management information systems and their use in operational and strategic decisions. The unit of analysis was the management team on farms with innovative or successful information systems. Human factors, such as an analytical nature and commitment to lifelong learning, were perceived to be the most important common elements. Production variables often were critical success factors. Managers annually developed financial statements; enterprise and "what if" analyses were conducted regularly. Learning about questions that innovative producers have difficulty addressing was time-consuming but instructive with respect to research and educational needs. 相似文献
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Fred A. Mael 《Employee Responsibilities and Rights Journal》1998,11(3):187-214
Previous models of invasion of privacy in selection have stressed applicant rights to the exclusion of applicant responsibilities, and have slighted organizational incumbents' needs to acquire accurate knowledge about prospective co-workers. To correct this imbalance, a reciprocal model, enumerating and justifying possible rights and responsibilities of applicants, organizational management, and organizational incumbents, is postulated. This normative model is contrasted with the current mistrust that characterizes many selection interactions. Propositions suggesting ways of gaining the information that organizations require, while still respecting the privacy needs of applicants, are advanced. Tentative suggestions for how human resource professionals could initiate these positive changes are suggested as well. 相似文献
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