Effectiveness of Absurdity in Advertising Across Cultures

This paper examines the effect of absurd advertising on memory and persuasion across cultures. Drawing on Hofstede's cultural dimensions, it is hypothesized that the effect of absurdity on recall is culturally invariant, whereas the effect on attitude toward the ad is contingent on the recipients’ cultural orientation. The assumptions are tested using a between-subjects experimental design, in which we manipulated type of absurdity and used the cultural dimensions as blocking variables. Data was collected from 274 students in the United States, Germany, Russia, and China. We discuss theoretical and managerial implications of these findings as well as guidelines for further research.     

Do boards know when they hire a CEO that is a good match? Evidence from initial compensation

Are CEO initial compensation packages based on variations in the expected match quality of the hiring firms? Using CEO tenure as a proxy for expected match quality, and a sample of CEO turnovers between 1992 and 2006, we find that CEOs that experience good matches, defined as tenures exceeding four years, have higher initial compensation packages. We also find evidence from exogenous switching regression models that inside CEOs receive a higher good match premium than outside CEOs. To account for economic and regulatory changes across our sample period, we divide our sample into three subsamples: 1992–1997, 1998–2002, and 2003–2006, and repeat our analyses. Even though the positive relation between expected match quality and initial compensation persists across all periods, we find that the good match premium for inside and outside CEOs does not differ in the post-2002 period. We attribute this result to increased board independence and changes in regulation (Sarbanes–Oxley) in the post-2002 sample period.     

Mexico's private toll road program reconsidered

Mexico's private toll road program of 1989–1994 is famous both as one of the first and the most ambitious highway privatization programs among the developing countries and as one of the most dramatic failures. In just five years Mexico awarded 52 concessions totaling over 5300 km of toll roads, but as early as 1993 many of the concessions had to be renegotiated and in 1997 the government was forced to takeover 23 of them at an immediate financial cost of billions of dollars. This paper reconsiders the Mexican program and, with the benefit of hindsight, argues that it does not deserve its bad reputation. Although Mexico made some important mistakes in the design of the concessions, many of the highways turned out to be socially worthwhile investments. Moreover, the restructuring of the concessions in 1993–1997 converted many of them into financially profitable projects over the long-term, while the 1997 bailout ended up costing the government little in budget terms.     

April 2010 UK Airspace closure: Experience and impact on the UK’s air-travelling public and implications for future travel

Ash emitted from the Eyjafjallajökull Icelandic volcano resulted in the closure UK’s airspace in 2010. This research highlights passengers experience throughout the crisis and it is impacted on their wellbeing. Analysis of a survey shows that just 90% of respondents highlighted the failure of airline, travel agencies and/or government to provide timely and appropriate information. The airspace closure also caused adverse health impacts, with 79% of respondents highlighting this as a concern. Although passengers were greatly inconvenienced and had a negative experience, seventy-nine percent of respondents indicated that the crisis had little or no impact on their decision to fly in the future.     

An alternate approach to modeling the slack season provision of guided tours to tourists

We discuss an approach to modeling the slack season provision of guided tours to tourists that accounts for the twin phenomena of stochastic demand and tourist heterogeneity but is different from the way in which this problem has been modeled in the extant tourism literature. Our discussion uses the theory of discrete-time Markov chains and it models the slack season from a tourist demand perspective. Specifically, we first study a case in which the wait plus tour or the excursion time of an arriving tourist is exponentially distributed with a fixed mean. Next, we focus on a scenario in which the excursion time is exponentially distributed with one of two possible fixed means and these two means arise with specific probabilities.     

Relationship between positive psychological capital and creative performance

Despite considerable attention to the creative process and its relationship with personal characteristics, there is no published study focused directly on the relationship between the recently recognized core construct of psychological capital (PsyCap) and creative performance. Drawing from a large (N = 899) and heterogeneous sample of working adults, this study investigates PsyCap and its components (i.e., efficacy, hope, optimism, and resilience) as predictors of creative performance. Overall PsyCap predicted creative performance over and above each of the four PsyCap components. Theoretical and practical implications of these findings are considered. Copyright © 2010 ASAC. Published by John Wiley & Sons, Ltd.