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151.
152.
Gary L. Sullivan 《心理学和销售学》1990,7(2):97-108
Radio advertising performance was experimentally investigated to determine whether music format can moderate the persuasive effect of ads for low involvement type products. Recall, attitude toward the product, attitude toward the advertisement, and behavioral intention scores each provide support for the research hypothesis. As predicted, a highly involving music format produced the most consistently favorable effects for the products tested. 相似文献
153.
Jule B. Gassenheimer Author Vitae Gary L. Hunter Author Vitae Judy A. Siguaw Author Vitae 《Industrial Marketing Management》2007,36(5):604-616
Suppliers attempting to expand markets through hybrid distribution have created a complex, potentially hostile environment that reaches beyond dyads to network relationships. We offer a multi-theoretic paradigm that uses the network, social capital, structural holes and distributive fairness literatures to guide suppliers in the transition of governing hybrid channels so that when markets do overlap, cooperation and competition can effectively co-exist within the supply network. Specifically, we propose that social capital, structural holes, trust, and distributive fairness can be used to govern the effectiveness of cooperation and competition among hybrid channels and yield higher performance within the supply network. A corresponding propositional inventory is offered. 相似文献
154.
Gary McKinnon Milton E. Smith H. Keith Hunt 《Journal of the Academy of Marketing Science》1985,13(1-2):340-351
In the western world, and in the United States in particular, there has been an abundance of food, materials and fuel over
the past several decades. However, many futurists suggest this condition will soon change and a wide range of scarcities will
result. Conditions in underdeveloped countries suggest one probable reaction to shortages in hoarding. In light of the predicted
shortages this paper (1) develops definition and conceptualization of what constitutes hoarding, and (2) examines the influence
hoarding activities have on channel decisions. An overriding purpose of the paper is to generate interest and research into
the topic before conditions necessitate that concern. 相似文献
155.
Bruno Dyck Frederick A. Starke Gary A. Mischke Michael Mauws 《Journal of Management Studies》2005,42(2):387-416
abstract This study provides a longitudinal empirical examination of the basic elements of Nonaka's (1994 ) dynamic theory of organizational knowledge creation. First, the data illustrate the notion that knowledge creation in organizations proceeds through an intertwined four-phase process: (1) socialization (tacit knowledge amplification); (2) externalization (tacit knowledge is transformed into explicit knowledge); (3) combination (explicit knowledge amplification); and (4) internalization (explicit knowledge is transformed into tacit knowledge). Second, the study extends Nonaka's theory by comparing the relative amount of intra-organizational knowledge transfer occurring during periods of product redesign with the amount of knowledge transfer occurring during steady-state periods. The questionnaire data suggest that the overall level of knowledge transfer is higher during periods of product redesign than it is during the steady state, whereas the interview data indicate that there were more mentions of knowledge transfer during the steady state. Third, the data suggest that there may be benefit in adding tacit error correction as a fifth phase in the learning cycle. This phase is characterized by a dual emphasis on externalization and internalization. Implications of these findings are discussed. 相似文献
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Several studies have considered the impact of government cash income transfers to agricultural producers on agricultural land prices. This study examines the effects of a noncash income transfer on agricultural land prices. The impact of the U.S. sugar program on irrigated land prices in Montana is evaluated using a hedonic regression model. The model considers the impacts of sugar beet price and land characteristics on land prices. The results indicate that noncash income transfers generated by the U.S. sugar program have been capitalized into cropland prices. 相似文献
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