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61.
This study investigated the possible effect of television program types on the recall performance of humorous television commercials. An experimental design was developed to test the relative performance of the same humorous and non-humorous ads in three different contextual environments—situation comedy, action/adventure, and documentary. The findings indicate that the recall performance of commercials and of the product or service promoted are both affected by the program environment within which the ads appear. 相似文献
62.
The privatization of a number of British nationalized industries during the 1980s involved the use of substantial marketing and, in particular, advertising expenditure. When the same or similar activities are repeated, some experience or learning curve effect can be expected, such that the relative efficiency of performing that activity rises. From an examination of the objectives for and the process of privatization, a learning curve effect might be expected that would result in a progressive lowering of privatization marketing and advertising costs.The data on privatization from 1981 to 1989 shows the expected learning curve effect for total marketing cost, the total cost reducing over subsequent privatizations. However, the relative cost of advertising first rose and then failed to fall, even when the objectives for privatization changed from widening share ownership to deepening it. The expected learning curve is not then observable, leading to the conclusion that inefficiency existed in the advertising of privatizations, particularly in the late 1980s, and that considerable sums could have been saved if a different strategy had been followed. 相似文献
63.
64.
重庆洲际酒店总经理:Franck Naulleau,法国人,中文名:范纳伦。出生于1966年。他拥有超过20年的酒店管理经验,足迹遍及亚洲、非洲、欧洲、美洲和中东,丰富的阅历让他在工作中拥有独到的见解和创造力。2008年9月,范纳伦先生来到中国重庆,任重庆洲际酒店总经理。他有广泛的爱好,特别在运动方面。在闲暇时间,他喜欢参加网球、高尔夫、足球等运动,并都是高手。此外,他还喜欢研究国际文学和电影。范纳伦先生更是热心慈善的爱心人士。在他去过的诸多国家,都留下了他乐善好施的义举。范纳伦先生相信,爱心没有国界,每个人的一点慈善之举,都终能汇成强大的力量,将幸福和快乐带给需要帮助的人。 相似文献
65.
Gary Solon 《Economics Letters》2010,106(2):131-132
A simple microeconomic foundation is provided for a Tobit model of consumer demand subject to corner solutions. 相似文献
66.
Morven G McEachern Gary Warnaby 《International Review of Retail, Distribution & Consumer Research》2013,23(2):255-271
Approximately 40 quality assurance labels are in operation throughout the UK, namely for meat, salmon, milk, cereals, eggs, fruit and vegetables. Fresh meat quality labels are the most prevalent, thus requiring consumers to recognize and learn not only about the many nationally organized quality labels, but also the in-house retail labels. This paper identifies the meat purchasing behaviour of consumers and their perceptions, attitudes and knowledge towards the main quality assurance labels. Results indicate consumers' purchase preferences to be more influenced by quality labels co-ordinated by producer-led organizations, and that recognition and knowledge of retail labels are low in comparison. This raises questions regarding the relevance and communication strategies of in-house retail ‘quality assurances’ to consumers. 相似文献
67.
对于酒店风险管控,"预判并提前防范"远胜于临危救火。据中国旅游研究院监控数据显示,2011年中国酒店客房总数为200万间套,预计2016年可达到500万间套,截至当前中国还有1700家星级酒店正在建设之中,全球近70%的国际一流酒店集团齐聚中国,并把这里作为未来十年的主要投资市场,在中国一 相似文献
68.
Gary Akehurst 《The Service Industries Journal》2013,33(2):161-179
Given the lack of economic studies of market structure in retail distribution there is a need to repair some 40 years of neglect. Concentration in UK retailing is here systematically measured for the first time, not using Census of Distribution or other government sources, but based on the identification of the leading 150 or so companies, and the clear identification of turnover and profits derived from UK retailing. The paper discusses the significance of these findings related to the years 1970–78 but the true importance lies in the establishment of a comprehensive, computerised data base, which can be up-dated, and on which long-term trends can be established in conjunction with behavioural studies of mergers, innovatory activities and pricing behaviour. In this way, a structure-behaviour-structure model may lay the foundations for a theory of competition in retailing, besides various policy implications. 相似文献
69.
Gary L. Simon 《The Service Industries Journal》2013,33(1):11-23
Professional services firms (PSFs) engaged in international operations present a unique challenge for governments. They directly and indirectly affect governmental policies and the agencies that enforce these policies through policy development, problem solving, and implementation. Yet, governments that seek to advance rational, forward thinking public policy have little, if any, regulatory control over the input and influence of these professional experts. International professional service firms face an increasingly competitive marketplace and complex challenges that demand skill sets that are markedly different from those characteristically required of consumer service companies. This study identifies the qualities of the best performing PSFs that engage clients worldwide. Implications are discussed for governments to ensure the greater public good. 相似文献
70.
Cathy Hart Andrew M. Farrell Grazyna Stachow Gary Reed John W. Cadogan 《The Service Industries Journal》2013,33(5):583-604
In this paper the authors investigate enjoyment of the shopping experience, its influence on consumers' intention to repatronise a regional shopping centre and the effect of gender differences on shopping enjoyment. Four dimensions of shopping enjoyment are proposed and a 16-item measure is developed to assess 536 consumer perceptions of the shopping experience across five counties in the United Kingdom. Findings indicate that shopping experience enjoyment has a significant positive influence upon customers' repatronage intentions. Furthermore, men are found to have a stronger relationship of enjoyment with repatronage than women. The implications of these results are discussed, together with managerial implications, study limitations, and future research directions. 相似文献