The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction

ABSTRACT

The purpose of the research was to investigate when consumers concurrently select a range of retail products online, what percentage of products need country of origin (COO) identification. Moreover, will COO information seeking positively moderate the relationship between homophily and product satisfaction. Participants were recruited through an online survey platform (MTurk). The results appear to be the first to quantify the number of retail products within a basket that need some form of country of origin (COO) identification. Electronic word of mouth (eWOM, e-reviews) has become an important factor in the purchasing process for consumers. When COO information is unavailable, consumers will search online reviews to determine the COO of products. When reading the e-reviews, consumers will also evaluate the reviewer and the similarities they share. If they are not similar (low in homophily) their satisfaction with the product is low. By contrast, when homophily is high, product satisfaction is high. Specifically, as homophily increases, an individuals' need for COO information seeking has a positive moderating effect on their perceived product satisfaction. Online retailers promoting their products could benefit from sales increases due to their ability to provide COO information at a low cost, which in turn, provides ease, peace of mind and purchase satisfaction for consumers.     

Financial structure and the growing small firm: Theoretical underpinning and current evidence

This paper introduces a special issue of small Business Economics on Financing and Small Firm Dynamics. It establishes a general underpinning for the analysis of small firm financing over time. This appeals to the control theoretic literature, and permits the specification of master trajectories of key variables over time like output, debt, dividend and capital. Two trajectories (for cheap debt, and cheap equity, respectively) illustrate this type of analysis, showing how financial structure can vary over time, involving phases of growth, consolidation and stationarity. From this perspective, six papers on small firm dynamics and finance are reviewed. Issues addressed include: credit constraints (funding shortages), wealth as collateral, financial structure, target income modelling of start-up, and bank lending during financial liberalisation.     

An investigation of hindsight bias in nascent venture activity

We posit that individuals who are actively engaged in activities to develop their own venture will exhibit hindsight bias when recalling their startup experiences. We observe that those who fail to develop their startup activity into an operating business demonstrate substantial hindsight bias concerning the probability of venture formation. In particular, the recalled probability of success, reported after their decision to quit, is lower than the probability of success solicited during the nascent process. We argue that the systematic distortion of the past has important implications for individuals involved in the venturing process. Specifically, we suggest that these individuals are at risk of overestimating their chances of success when starting future nascent activity if they do not correct for their optimistic tendencies. The evidence from this study suggests it is important to recognize that what nascent entrepreneurs believe they experienced, and what they actually experienced, may not be equivalent.     

Applying the Elaboration Likelihood Model to increase recall of conservation messages and elaboration by zoo visitors

Zoos aspire to facilitate sustainable behaviours in visitors and conservation messages are plentiful in zoos. However, the degree to which these messages are being received and processed by visitors on site has rarely been studied. In our paper, we studied the effectiveness, as measured in message recall, of a common mode of face-to-face communication used in zoos, animal talks. We compared animal talks based on a theoretical framework, the Elaboration Likelihood Model (ELM), to a control group in which no framework was used. A two-phase ELM-based training programme, which instructed staff in techniques to increase cognitive possessing in visitors, led to increased visitor satisfaction after one training programme and increased relevancy (connected to the visitor's life) and elaboration (provoked thinking) after a second training session. There was a small number of staff who did not integrate conservation messages into talks despite repetitive training. Implications for zoos and their goal of effectively communicating conservation messages to visitors are discussed.     

Oil price and reserve location—Effects on oil and gas sector returns

We provide market evidence of the effects of reserve location on oil and gas (O&G) company returns. Prior studies have shown that commodity sector stock returns are affected by commodity prices. In a new contribution to natural resource valuation literature, returns for 51 O&G companies are shown to be directly and negatively affected by exposures to (location specific) progressive fiscal terms. We add a reserve location proxy—‘R’—to the Fama–French framework; differentiating between companies' performances based on the proportion of oilfield assets subject to progressive tax terms. Companies with oilfield assets owned under progressive production sharing fiscal terms are unable to capture the benefits of oil price increases—and as result significantly under-perform companies with concession asset holdings.     

A coevolutionary analysis of organisational systems and processes: Quantitative applications to information system dynamics in small entrepreneurial firms

We present a quantitative, dynamic analysis of coevolution in the new firm. Organisation is treated as a process, rather than a state, involving the simultaneous evolution of interacting systems within, and between, small firms and their environment. Our quantitative analysis uses primary source, time-elapsed data, obtained by face-to-face interviews with entrepreneurs. We found a link between performance and microevolutionary experience. High performers were more innovative, more radical ‘change makers’, more willing to ‘wait and see’, and more willing to use ‘soft’ technologies than low performers.     

International investment rules and capital mobility

In the wake of the Asian financial crisis a number of questions related to free movement of capital are being reconsidered. Is it desirable to have full capital mobility for emerging market economies? Will capital account liberalisation lead to a growing number of financial crises which will threaten the stability of the international financial system?