强生：成功的五大秘诀

今年,你的公司是否感到举步维艰？也许,有个消息能让你好过一些——强生今年的日子也很艰难。到底有多难呢？虽然还不太确定,但是看起来,2009年的销售额会下降。这是1976年以来从未出现过的情况。     

The implications of the FTC's clear and conspicuous standards for the communication of credit card information to young consumers

College students are an important target market for credit card companies and are substantial users of this form of credit, even though they may not have the appropriate knowledge to make informed decisions regarding credit cards. Specific to financial services marketing, the focus of this study is to ascertain whether college-age students recall and understand disclosed information in credit card commercials. This study analyzes the effectiveness of three disclosure standards advocated by the Federal Trade Commission (FTC) which are intended to ensure that consumers (such as college students) are appropriately informed. Specifically, this study focuses on: (1) modality, (2) audience consideration and (3) distraction level present during the disclosure presentation. Tests of the impact of these standards on consumer recall and comprehension of disclosed information have been mixed and the extant research has failed to test all of the standards in combination. An important contribution that this research makes is the reconciliation of differences found in previous research, while revealing the effects that implementing multiple FTC standards has on college students’ recall and comprehension, perceptions of recall and comprehension, and attitudes and behavioral intentions.     

Reciprocal value propositions in practice: Constraints in digital markets

The value proposition concept, while forming a central foundational premise of service-dominant (S-D) logic, has nevertheless been treated somewhat ambiguously. Recent work in attempting to address this has focused through a S-D logic lens on the reciprocal nature of value propositions. Important to this work has been a focus on communicative interactions and resource integration between network suppliers and customers. Overall, value proposition thinking has not studied in detail their adoption and use in practice. Considering the compelling notion of reciprocity, there have been recent calls for research to consider reciprocal value propositions in practice. The overall aim of this paper, therefore, was to explore how reciprocal value propositions are developed (or not) in practice at the network level. The study was set in the mobile television (TV) sector, which, as an internet-driven sector, is viewed as particularly pertinent. To conduct the study an S-D logic and Industrial Marketing and Purchasing (IMP) Group framework are integrated for the first time. A key finding is that while the reciprocal value proposition concept is theoretically intuitive, it is by no means inevitable in practice. Reciprocal value propositions were found to be simultaneously constrained, and, potentially enabled by these constraints in practice. At an overall level this paper contributes to the ongoing collaborative process, which aims to move S-D logic from a framework to a theory. More specifically, we provide new insights into the development of reciprocal value propositions in practice.     

Player and Referee Roles Held Jointly: The Effect of State Ownership on China’s Regulatory Enforcement Against Fraud

Fair Trade companies have pulled off an astonishing tour de force. Despite their relatively small size and lack of resources, they have managed to achieve considerable commercial success and, in so doing, have put the fair trade issue firmly onto industry agendas. We analyse the critical role played by social capital in this success and demonstrate the importance of values as an exploitable competitive asset. Our research raises some uncomfortable questions about whether fair trade has ‘sold out’ to the mainstream and whether these companies have any independent future or whether their ultimate success lies in the impact they have had on day-to-day trading behaviour.     

Exploring the use of managerial intuition in retail site selection

Although many researchers have noted the widespread adoption of managerial intuition in choosing retail sites, few empirical studies consider the construct and those that do tend to examine it in isolation. Here, intuition is investigated in conjunction with the more quantitative variables typically used to model site selection and it is found to make a significant contribution to the choice process. Data collected from 253 individuals responsible for leasing/real estate decisions in the U.S. retail sector were analyzed. Findings confirm the widespread use of intuition in making site selection decisions, but further indicate that decision-makers may not be fully attuned to their decision making process. Counter to prior research, the use of intuition in this study does not differ based on the size of the retailer or the experience level of the decision-maker. The theoretical and managerial implications of these findings are discussed and ideas for future research are explicated.     

TOWARDS A COMPARISON OF CHEMICAL-FREE AND CONVENTIONAL FARMING IN AUSTRALIA

The classes of benefits and costs, private and external, arising from a partial movement from conventional to chemical-free farming are considered, a report is provided on a comparison of physical and financial characteristics of chemical-free and conventional cereal/livestock farming in southeastern Australia, a key finding is that private net returns were similar for the two types of farmers, A favourable change in net externalities could be expected from a movement towards chemical-free farming, policy implications relating to the taxation of chemical use in agriculture, and to research, extension and marketing are discussed.     

PROTECTION STRATEGIES FOR AUSTRALIA

The Industries Assistance Commission and the Green Paper on Rural Policy support different protection strategies. Both strategies allow the achievement of a pattern of protection consistent with Pareto-efficiency. The Green Paper on Manufacturing proposed an approach to tariffs that would perpetuate inefficient resource allocation. The argument of the lAC and the Green Papers on protection policy is examined. A programme of across the board reductions in protection leading to free trade, modified for terms of trade effects, is suggested. It is also argued that initial increases in assistance for low cost industries are not inconsistent with such a programme.     

Women in industrial advertisements

This is one of the first studies to analyze the way in which women are portrayed in industrial advertising. It concludes that the use of sex is not a major selling strategy and that, with one exception, women's role in industrial life is accurately reflected.