Emergence d'un nouveau systeme productif en agriculture

Les changements qui affectent le modèle de production agricole, dans le nouveau contexte économique, peuvent être caractéhsés par un renversement de quatre principes fondamentaux d'organisation. La séparation de la conception et de la production qui était le principe moteur du productivisme est relayé par l'adaptation de la production au marché avec une différenciation des produits (ce que nous désignons comme une logique de qualité). Mais la standardisation exige néanmoins une adaptation des techniques de la production de masse aux contextes locaux, notamment assurée par l'organisation professionnelle des producteurs. La transformation du métier exige de nouvelles formes d'organisation professionnelle. De nouvelles activitès ayant pour base les exploitations agricoles peuvent, dans certains cas, s'inscrirent dans une nouvelle vitalité des zones rurales. Issues of innovation in the agricultural sector arise from the reform of the Common Agricultural Policy of the European Union, the accompanying reform of socio-structural policies, the establishment of an agri-environmental policy and the adoption of quality indicators based on the geographic origin of production. This paper deals with the shift in management principles and the transformation of systems of innovation. This transformation is described as a shift from a productivist logic (Fordism in agriculture) to a logic of quality that takes into account the diversity of demand and the opportunities linked to the rural location of production. The evolution towards precision agriculture is contributing to this shift. This new logic of production harms, to some extent, the professional organisation of farmers. The paper uses a schematic analysis of the old and emergent production models to show the relationships between the old and new logic of organisation. Fordist principles, especially the separation of design and production, are generally standard in agri-food production systems. But agriculture is characterised by land-based production and a family workforce that leads to a specific role for the professional organisation of farmers. After an analysis of this professional and productivist model, we show how the analysis leads to a structural crisis. We focus mainly on the endogenous mechanisms of a quality crisis and its contribution to a professional crisis. However, the professional crisis is a different type compared to the tensions that appear in Fordist labour management. At this level, the analogy with Fordism is not much help. We use four principles that are generally used in the literature, to describe an alternative productive system. The main features of organisational change in agriculture can be integrated into this model. Nevertheless, in agriculture, the new principles seem to correspond to a rather wide variety of organisations. It is not easy to predict the consequences for rural employment from this agricultural model of production change.     

Fiscal Policy and Economic Growth: the Role of Financial Intermediation

This paper analyzes the impact of public debt on financial efficiency in an overlapping‐generations model. We argue that public debt may reduce intermediation costs by increasing the collateral of entrepreneurs. This effect is stronger, the stronger the non‐Ricardian component of public debt, i.e. the more it is associated with intergenerational redistribution. This effect can be interpreted as future generations acting as a guarantee for the loans provided to the entrepreneurs of the current generation. Furthermore, multiple growth paths may arise as low taxes increase private collateral, which in turn boosts growth via financial efficiency, while higher growth allows to maintain the same debt/GDP ratio with reduced taxes.     

Compulsive buying: Concept and measurement

This article investigates the probable causes of compulsive buying, proposes a conceptual framework to explain the phenomenon, and develops an appropriate measuring scale. The results of the analysis testify to the reliability and validity of the scale which was administered to 76 consumers.

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Begriffliche und empirische Erfassung von zwanghaftem Kaufverhalten

Zusammenfassung Der Beitrag behandelt zwanghaftes Kaufverhalten als einen besonderen Verhaltenstyp, der aus dem Zusammenwirken dreier Kräfte erklärt wird, nämlich erstens einer starken emotionalen Aktivierung, zweitens einer hohen kognitiven Kontrolle und drittens einer hohen Reaktivität. Der wichtigste Unterschied zwischen zwanghaftem und impulsivem Kaufverhalten wird in den kognitiven Vorgängen gesehen, die eine Person dazu führen, die Wiedererlangung des affektiven Gleichgewichtes mit einem Kaufakt zu assoziieren. Genauere Unterschiede zwischen verschiedenen Kaufverhaltenstypen bietet Figur 1. Die Zusammenhänge, die zur Entstehung von zwanghaftem Kaufverhalten führen, werden in Figur 2 gezeigt. Aus diesen Zusammenhängen ergeben sich drei Hypothesen, die empirisch geprüft werden:1. Der zwanghafte Käufer ist im allgemeinen in höherem Maße ängstlich als ein durchschnittlicher Käufer. 2. Der zwanghafte Käufer hat tendenziell ein schwächeres Selbstbewußtsein. 3. Der zwanghafte Verbraucher hat häufiger ein Elternteil mit mißbräuchlichem Verbraucherverhalten.Zur Prüfung dieser Hypothesen wird eine Skala entwickelt, die in Tabelle I beschrieben ist und deren Reliabilität und Validität sich als befriedigend erweist. Außerdem dürfte sie eindimensional sein. Die Daten, die von 38 zwanghaften Käufern und einer gleichgroßen Zahl von durchschnittlichen Käufern stammen, stützen die erste und die dritte Hypothese, die zweite Hypothese konnte nicht bestätigt werden.

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Gilles Valence and Alain d'Astous are Professors of Marketing, and Louis Fortier a graduate student, at the University of Sherbrooke, Sherbrooke, Québec J1K 2R1, Canada. The authors would like to thank Mr. Claude Sevigny (A.C.E.F. Estrie) and Mr. Claude Boucher (C.L.S.C. SOC), as well as Mrs. Monique Croteau, for graciously helping to track down compulsive buyers.This paper was first presented at the XVIIth Annual Conference of the European Marketing Academy, Bradford, England, April 5–8, 1988. A French version of the paper will be published in Recherches et applications en Marketing.     

What drives agrifood firms to register for an Environmental Management System?

This paper examines empirically which factors determine voluntaryadoption of Environmental Management System (EMS) certification(ISO 14001 or EMAS) by agrifood industries. A discrete-choicemodel of EMS certification is applied to a sample of 1,000 Frenchagrifood firms. The findings suggest that management-relatedfactors drive certification more strongly than economic incentivesand provides a new perspective on Porter's theory of the doublebenefit of certification.     

Economic Integration, Factor Mobility, and Wage Convergence

This paper studies the effect of economic integrationof two regions on the mobility of skilled and unskilled workersacross regions and on the resulting location of industrial activity.In particular, we study what happens when wages in both regionsare set by the unions of the West—the region with agreater initial relative stock of human capital. We show thatunder some circumstances, it is the interest of the West's unionsto set up a speed of wage convergence greater than equilibrium,thus generating unemployment in the East. This slows the migrationof human capital toward the East, but quickens the migrationof raw labor toward the West. A greater share of economic activityis eventually located in the Western region. Unions in the Westwill benefit from this provided human capital has low migrationcosts relative to raw labor.     

Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound

For the last twenty years, the perception of hedonic attributes has been a problematic matter in consumer research. We argue that the perception of a hedonic product attribute should not be considered as an irreducible holistic experience, but rather as a complex set of sensory experiences, the components of which are identifiable and quantifiable. We provide evidence for this position by proposing a reliable method linking the features of product-related sound stimuli to consumer perception of hedonic attributes. To our knowledge, this study is the first of its kind offering a detailed investigation of consumer perception of everyday sounds (as opposed to music). We discuss managerial and consumer-level implications of the findings and provide an agenda for future research.