Corporate political activity: The good,the bad,and the ugly

Many executives mix business with politics, but to what end? Over the past 30 years, researchers have examined whether this practice leads to increased business performance, and have found conflicting results. Via meta-analysis, we reexamined these results and condensed them into one meaningful package. The good news is that businesses which mix business and politics generally receive handsome returns. The bad news is that engaging in political activity has risks and can hurt performance. The ugly news is that risks can be mitigated; however, the methods for doing so are likely to offend some firm stakeholders. Overall, we conclude that mixing business with politics is beneficial, although executives must pursue the practice with a hint of caution.     

Parental control: A study of U.S. subsidiaries in Mexico

This study develops a framework that suggests that subsidiary characteristics, such as performance, purpose and manager nationality affect the extent of control and mechanisms of control (i.e., results, cultural and action controls) that their parent companies exercise over them. Hypotheses were tested using survey responses from 44 Mexican subsidiary—U.S. parent dyads. As expected, results suggest that parental perceptions of subsidiary performance are inversely related to the extent of control that parent companies exercise over these subsidiaries. It was also found that subsidiaries established for purposes relating to a knowledge seeking motivation tended to be subject to more cultural control, but no support was found for the hypothesized relationships between market purpose and results control, and resource purpose and action control. Finally, also as predicted, Mexican managers tended to be subject to greater action control by their U.S. parent than American managers.     

Inferring Market Structure from Customer Response to Competing and Complementary Products

We consider customer influences on market structure, arguing that market structure should explain the extent to which any given set of market offerings are substitutes or complements. We describe recent additions to the market structure analysis literature and identify promising directions for new research in market structure analysis. Impressive advances in data collection, statistical methodology and information technology provide unique opportunities for researchers to build market structure tools that can assist real-time marketing decision-making.     

Ambivalence toward a country and consumers?? willingness to buy emblematic brands: The differential predictive validity of objective and subjective ambivalence measures on behavior

Previous country-of-origin research has treated opinions of countries as either positive or negative, even though people may in fact hold conflicting opinions about countries. The extant literature on ambivalence suggests that the coexistence of positive and negative opinions of a country should increase avoidance of objects associated with that country, above and beyond the effects of mere positivity or negativity. Data collected from French consumers who varied in degrees of ambivalence toward the US reveal that ambivalence, measured indirectly through consumers?? coexisting positive and negative views, is indeed negatively related to consumers?? willingness to buy emblematic American brands. The findings highlight the latent nature of ambivalence, the difficulty of assessing the subjective experience of the ambivalence state, and the importance and practicality of using indirect measures.     

Planning for urban tourism: a critique of borough development plans and tourism policy in London

The paper presents a critique of tourism policy in London in the context of local environmental plans and central government policy for tourism and hotel development. Rationales for local authority tourism policies are assessed in relation to city‐level planning imperatives and local land‐use plan formulation. A comparative analysis of borough development plans and the treatment of tourism is based on a survey of London's 33 unitary authorities. The paper presents a World City case study of urban tourism from the position of the environmental planning process and in the light of the highly concentrated distribution of hotel provision and tourist activity in London. Copyright © 1999 John Wiley & Sons, Ltd.