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The internet has empowered consumers and changed the way they search and shop for products and services by increasing the availability and transparency of pricing and other comparative information. However, what is less clear from a managerial perspective is just how transparent pricing information should be. While it might seem that increasing price transparency would reduce consumer search, we find that it may actually increase search and delay. In this article, we review the use of firms’ application of price transparency in practice and propose that specific types of information can influence how transparent prices are to consumers, and how such transparency can influence consumer decisions in a way that is beneficial for the firm. We focus on a specific form of transparency: whether or not the consumer knows the range of pricing. We also discuss whether a high variability pricing approach versus a low variability pricing approach influences consumer decision making—and whether this influence is moderated by transparency. 相似文献
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Hanna‐Riitta Kymlinen 《International Journal of Consumer Studies》2007,31(6):565-570
The objective of this study was to compare the cleaning result of a laboratory washing machine – Launder‐Ometer (LOM) – with that of drum‐type household washing machines, using detergent without bleaching agent, standard soiled fabrics and a colorimeter for assessing the washing result. The mechanical effect applied to the laundry in the household washers was not obtained in the LOM by increasing mechanical impact or the number of metal balls. Extended washing time did not improve removal of blood soil in the LOM, although it did increase removal of mayonnaise soil containing chlorophyll. However, in practice a washing time of 60–85 min is relatively long for a laboratory device considering the claimed time‐saving nature of these devices. None of the examined parameters affected removal of a red wine soil containing tannins, which was poor in all test combinations both in the household machines and in the laboratory washing machine. Bleaching agent is recommended for removal of this type of soil. In conclusion, conformity between washing results of the laboratory washing machine and the drum‐type household washing machines depends on the type of soiled test fabrics and other parameters in the washing process. Removal of blood soil differed most between the household machines and the LOM. 相似文献
54.
Hanna Leipmaa‐Leskinen 《International Journal of Consumer Studies》2007,31(6):597-602
This study asked consumers to identify the possible contradictions in their food consumption. The article takes the so‐called ‘antinomies of taste’– health vs. indulgence, convenience vs. care, extravagance vs. economy, novelty vs. tradition and together vs. alone – by Warde and Mäkelä as a starting point. The empirical part of the research analyses between which opposing poles the contradictions emerge when the consumers themselves are asked. Findings from a survey (745 respondents) indicate that consumers prefer to engage in food‐related activities that would be more aesthetic, healthful, tasty, convenient, caring and economic, but state significant barriers for not being able to fulfil these desires. Finally, the article draws theoretical conclusions about the connections between the prevailing food consumption‐related contradictions and contemporary consumer society. 相似文献
55.
Hanna Krasnova Natasha F. Veltri Oliver Günther 《Business & Information Systems Engineering》2012,4(3):127-135
Social Network Sites (SNSs) rely exclusively on user-generated content to offer engaging and rewarding experience to its members. As a result, stimulating user communication and self-disclosure is vital for the sustainability of SNSs. However, considering that the SNS users are increasingly culturally diverse, motivating this audience to self-disclose requires understanding of their cultural intricacies. Yet existing research offers only limited insights into the role of culture behind the motivation of SNS users to self-disclose. Building on the privacy calculus framework, this study explores the role of two cultural dimensions – individualism and uncertainty avoidance – in self-disclosure decisions of SNS users. Survey responses of US and German Facebook members are used as the basis for our analysis. Structural equation modeling and multi-group analysis results reveal the distinct role of culture in the cognitive patterns of SNS users. The authors find that trusting beliefs play a key role in the self-disclosure decisions of users from individualistic cultures. At the same time, uncertainty avoidance determines the impact of privacy concerns. This paper contributes to the theory by rejecting the universal nature of privacy calculus processes. The findings provide for an array of managerial implications for SNS providers as they strive to encourage content creation and sharing by their heterogeneous members. 相似文献
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Lassi Linnanen Pivi Luoma Hanna‐Leena Pesonen 《Business Strategy and the Environment》2002,11(3):170-180
This study assesses the effects of an ecological tax reform on three value chains. These case studies lead to an analysis of the business strategy options when companies face a shift in the relative prices of their production factors. The results support earlier research findings that the direct effects of an ecological tax reform on the price competitiveness of companies is on average rather small. However, the effects of the reform are shown to vary significantly between the different parts of the value chain. Copyright © 2002 John Wiley & Sons, Ltd. and ERP Environment 相似文献
58.
Following the trend in the private sector, standardized environmental management systems (EMSs) have been introduced in several local authorities around the world. When the tool is transferred from the private sector to the public, one can ask how useful the tool is in the new environment, since the private and the public sectors are two different types of social sphere, with different institutional logics. Taking a closer look at the situation in Sweden, this paper aims to investigate the applicability of standardized EMSs in local authorities and the public sector in general. Based on qualitative interviews with public officers in two municipalities in Sweden, it is argued that EMSs are useful in municipalities. However, the study also reveals that an EMS seems to be more suitable for technical service administrations and municipally owned companies than social service administrations. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment. 相似文献
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This paper considers platform competition in a two‐sided market that includes buyers and sellers. One of the platforms benefits from a favorable coordination bias in the market, in that for this platform it is less costly than for the other platform to convince customers that the two sides will coordinate on joining it. We find that the degree of the coordination bias affects the platform's decision regarding the business model (i.e., whether to subsidize buyers or sellers), the access fees, and the size of the platform. A slight increase in the coordination bias may induce the advantaged platform to switch from subsidizing sellers to subsidizing buyers, or induce the disadvantaged platform to switch from subsidizing buyers to subsidizing sellers. Moreover, in such a case the advantaged platform switches from oversupplying to undersupplying sellers, and the disadvantaged platform switches from undersupplying to oversupplying sellers. 相似文献