Why passengers’ geo-demographic characteristics matter to airport marketing

Passengers’ preference and origin location data (home postcodes) can be extremely useful for marketing purposes, with the potential for more effective customer segmentation and targeting, yet traditional airport market research has often neglected these aspects. This paper utilises passenger survey data from the Gold Coast Airport in the state of Queensland, Australia, to perform a geo-demographic classification analysis in conjunction with census data. With geo-coded passenger preference data, the trip characteristics and airport decision preferences were cross-compared with demographic data with socio-economic variables. The results revealed distinctive contrasts in passenger origin location for short-haul domestic trips and long-haul international trips, in which passengers from afar are willing to travel longer distances to reach a second-tier airport to make use of cheaper airfares. One of the implications of this study is that low-cost carriers’ businesses (the airlines or the airports) should better target their customers by offering geographically targeted marketing.     

Managerial legal liability and Big 4 auditor choice

This study investigates the effect of directors' and officers' (hereafter D&O) liability insurance coverage on auditor choice. Based on a sample of 671 Taiwanese listed firms with D&O legal liability insurance data, our evidence shows that companies with excess D&O liability insurance coverage are less likely to appoint Big 4 auditors. Furthermore, we find that Big 4 auditors are more likely to issue unclean opinions and to constrain the abnormal accruals and ‘beating or meeting’ earnings benchmarks for their clients with excess D&O liability insurance coverage. The findings document that a higher level of D&O liability insurance coverage increases Big 4 auditors' concerns about the credibility of financial statements. Given this, Big 4 auditors have incentive to require more conservative accounting choices for these clients in order to minimize possible litigation risk and reputation damage.     

Environmental Management Practices of Hotels in Malaysia: Stakeholder Perspective

This article described the level of hotel participation in environmental management practices (EMPs) in Malaysia. It aimed to identify the level of stakeholder influence on EMP participation and whether EMPs contribute to overall hotel performance. To achieve these objectives, stakeholder theory was selected as the theoretical basis to explicate the proposed hypotheses. The analysis showed that stakeholder influence and the level of participation in EMPs among Malaysian hotels are only at a moderate stage. Copyright © 2013 John Wiley & Sons, Ltd.     

Measuring CPI's reliability: the stochastic approach to index numbers revisited

The reliability measurement of the Consumer Price Index (CPI) has recently drawn much attention, as the index number has been criticized for its inaccuracy in accessing the degree of inflation. This article centers on providing a new regression specification that can help better gauge the CPI's reliability. More specifically, based on the stochastic approach to index numbers, we argue that the conventional treatment of the systematic changes in relative prices should be made time variant. We therefore propose a more comprehensive regression specification by including additional dummies that represent different general inflation rate levels and business cycle phases. Under this framework, we are more capable of avoiding possible misspecifications in the regression equation, as was experienced by Clements and Izan (1987). It also allows us to better answer the ‘Keynes’ critic’ regarding the stochastic approach to index numbers. The empirical results of Australia and the US are used to validate the merit of our specification.     

Customer Relational Benefits and Relationship-Marketing Outcomes: Comparing Three Transaction Types of Travel Product

Given the increasing popularity of the Internet and TV shopping, travel agencies are using these electronic channels to conduct business transactions. However, few studies investigate how customers' relational benefits affect relationship-marketing outcomes in the travel industry. This study examines the effects of the relational benefits on customer satisfaction and loyalty by focusing on three types of transaction used for travel products. The results indicate that confidence and social benefits, but not special treatment benefits, positively affect customer satisfaction. All three types of customers' relational benefits are positively related to loyalty. The influences of confidence benefits on satisfaction and loyalty are stronger for Internet transaction than interpersonal transaction and TV shopping transaction. The influences of social benefits on satisfaction and loyalty are stronger for TV shopping transaction than interpersonal transaction and Internet transaction. Therefore, the relationships among customer relational benefits, satisfaction, and loyalty are moderated by the three types of transaction.     

Making customer relationship management work: evidence from the banking industry in Taiwan

Soon after becoming a WTO member, Taiwan found the internationalisation and liberalisation in the financial industry ushered its domestic banks into a new era. In response to this global trend, all its banks strove to rely on customer relationship management (CRM) to enhance customer value (CV). This study aims to probe further into the connection between CV and CRM. A series of examinations revealed that (1) both functional and social value impact customer behaviour directly and positively; (2) customer satisfaction positively and directly affects customer loyalty; (3) a positive and direct relationship exists between customer loyalty and customer behaviour; and (4) the positive and significant relationship between CV and customer behaviour can be developed through mediators such as customer satisfaction and customer loyalty. Consequently, banks should offer their customers different services, products, and marketing channels to meet their diversified needs to cultivate a win-win environment of CRM for both parties.     

存储领域新策略：BURA

当前，企业在其IT规模不断扩大的过程中，缩短备份窗口的通用方法，是在系统设计过程中采用一种超出现实需要的解决方案，采用多台备份服务器连接多个磁带驱动器。另一种方法则是尽可能减少完全备份的次数。尽管这些办法将有助于提高备份速度，但却会使恢复流程更为缓慢和麻烦。     

Pension Valuation Under Uncertainties: Implementation of a Stochastic and Dynamic Monitoring System

Financial soundness and funding stability are two critical issues in pension fund management. First, we construct a generalized stochastic model to monitor the solvency risk and cash flow dynamics of the defined benefit pension plan. A semi‐Markov process proposed by Dominicis et al. (1991) and Janssen and Manca (1997) is employed in structuring the transition pattern of the plan's population, and the economic‐based factors are generated through plausible stochastic processes. Modifications according to classification and movements of the plan member and the plan's turnover pattern are also employed to improve its practical usefulness. Then the actuarial valuations, cash flow analyses, and workforce projection are performed and investigated. Second, we explicitly formulate the plan dynamics and implement the proposed mechanism into a risk management framework for pension management. By employing the stochastic and dynamic approach, the cost factors can be monitored throughout the valuation process. Third, we outline the procedure of implementing the proposed methodology into a monitoring system. Finally, the Taiwan Public Employees Retirement System is simplified to illustrate techniques in achieving risk management goals.