PRODUCT QUALITY UNDER TWO-PRONGED UNCERTAINTY*

This paper builds on a model by Mikami (1991) to explore the effects of uncertainty on the producer's choice of product quality when (1) quality influences demand price and (2) producers are not risk takers. It is shown that even risk-neutral producers might make different quality choices under uncertainty and that those choices will depend upon the explicit way in which uncertainty influences the demand price.     

Profiling environmentally responsible consumer-citizens

This paper examines differences between proven environmentally responsible individuals and the general public on six variables. An experimental choice situation of environmentally responsible decisions was combined with self report measures to test the hypotheses. The generalized social responsibility correlates of internal-external control and social class were proven to be significant univariate as well as multivariate predictors of environmental responsibility. The most significant implication for marketers is that environmentally responsible target markets may be substantial enough to warrant the use of environmentally oriented marketing programs.     

POVERTY IN RURAL INDIA: CASTE AND TRIBE

This paper analyzes the determinants of rural poverty in India, contrasting the situation of scheduled caste (SC) and scheduled tribe (ST) households with the non-scheduled population. The incidence of poverty in SC and ST households is much higher than among non-scheduled households. By combining regression estimates for the ratio of per capita expenditure to the poverty line and an Oaxaca-type decomposition analysis, we study how these differences in the incidence of poverty arise. We find that for SC households, differences in characteristics explain the gaps in poverty incidence more than differences in transformed regression coefficients. In contrast, for ST households, differences in the transformed regression coefficients play the more important role.     

Telling tales: online comic and gripe story‐sharing by service workers about difficult customers

The article extends previous research on the storying practices of service workers, workplace humour as resistance, and workers’ autonomous use of social media. Discussion strings from two hairstylist forum storylines, exemplifying comic and tragic story‐sharing about difficult customers, were analysed using Gabriel's notion of story‐work. Processes of coping, entertainment, identity‐construction and learning are clearly evident in the discussion strings and social media is confirmed as a ‘new’ terrain for the enactment of employee agency. Findings emphasize that service workers are engaged in contradictory and ambiguous relations of resistance and accommodation as they learn how to deal with difficult customers. The article's contribution is to show how service workers share their fears and anxieties about difficult customers through storying and humour in generative dialogical poietic processes in social media. Further research is suggested.     

An examination of the causal relationship between savings and growth in the third world

Past studies reveal a correlation between savings and GDP growth in the Third World. Those studies hypothesize that higher rates of savings cause higher growth rates of real GDP. This paper explores an alternative hypothesis: that higher growth rates of GDP cause increased savings. Higher growth rates of income boost the rate of savings and attract more foreign savings. The difference between these two hypotheses is the direction of causality. This study investigates the direction of causality using the Engle-Granger error-correction model or the Granger causality test, whichever is appropriate. The findings support the latter hypothesis in more cases.