Impact of website characteristics on relationship quality: a comparison of banks financial cooperatives

This study seeks to investigate differences exhibited by bank customers and members of financial cooperatives respecting website characteristics (website design, convenience, information quality, ease of use and security/confidentiality) and their impact on online relationship quality (composed of trust, commitment and satisfaction). An online survey was conducted with 476 banking sector customers (banks and financial cooperatives), followed by a confirmatory factors analysis and multigroup analysis using EQS 6.2 software. Results evidence a significant difference in terms of website design and security/confidentiality. The impact of these variables on relationship quality proves significantly higher in the case of banks. This study submits that web strategies used by banks and financial cooperatives to develop online relationship quality may vary based on the type of organization.     

Regulated Firms with Transboundary Pollution: Does International Competition Improve Efficiency?

We consider a model of strategic trade and environmental policies with transboundary pollution. A regulated monopoly produces in each country and emits pollution. Under complete information, opening borders leads to a reallocation of the production from the large country to the small one. Total production increases, leading to an increase in the total level of pollution. The creation of a common market sometimes leads to a deterioration of total welfare. Under asymmetric information, the international competition generated by the common market decreases the informational rents of the firms, thereby reinforcing the potential gain to open markets to international competition.     

Applying public participation GIS (PPGIS) to inform and manage visitor conflict along multi-use trails

Managing visitor conflict is an important task in protected areas. This study used public participation GIS (PPGIS) mapping and a visitor survey to research conflicts between mountain bikers and horse riders, and other groups frequenting trails for tourism and recreation in national parks in northern Sydney (Australia). The goal was to evaluate the effectiveness of the PPGIS for determining conflict locations, and to integrate stated reasons and conflict resolution measures in a model. The survey showed that 42% of mountain bikers and 69% of horse riders had experienced conflicts, with each other, motorbike riders, walkers/hikers and dog walkers. PPGIS effectively mapped concurrent usage intensity to predict potential conflict locations over a reasonably large study area thereby identifying trails of the greatest concern. PPGIS also offered high-quality GIS visualisation options, and the novelty of the PPGIS increased participant engagement. We evaluated PPGIS compared to questionnaire-based surveying, direct visitor observations, GPS tracking, traffic counters and cameras. Because visitor conflict occurs within a spatial context, conflict management will require greater spatial knowledge of visitor activity, which can be obtained through the innovative PPGIS mapping. A conflict model is presented that integrates this study's empirical findings on conflict reasons and resolutions with existing conflict theory.     

性别失衡与人口流动视角下的男男性行为:来自中国城市地区的证据

利用"城市地区流动大龄男性生殖健康和家庭生活调查"数据,通过与同年龄段已婚男性的对比,探究了性别失衡背景下流动大龄未婚男性的男男性行为。同性性行为发生率受到相关态度、婚姻状况等的显著影响。性别失衡所带来的"婚姻挤压"迫使流动大龄未婚男性"被动失婚",缺乏正常稳定的性伴侣,从而导致男男性行为发生率有增加的可能性;流动大龄未婚男性的男男性行为具有高风险特征,而对于艾滋病、性病知识的缺乏是高风险性行为发生的重要影响因素。     

Theory into practice: meditations on cultures of accountability and interdisciplinarity in marketing research

Abstract

The emergence of a more reflexive and discerning customer has created inter alia a demand for ‘better’ food (i.e. quality and ‘authenticity’) in terms of sourcing, processing, and specialist distribution/retailing. As a consequence, the food production/distribution industry is under pressure to change many of its practices. One manifestation is the emergence of farmers' markets and the associated emphasis on ‘local’ food. This paper aims to identify the extent to which ‘conscious’ consumers are committed to buying local foodstuffs and supporting local food producers, especially from farmers’ markets. Given the exploratory nature of this research, a qualitative approach was undertaken using in-depth interviews with ‘conscious’ consumers. The results reveal that ‘conscious’ consumers recognise their own limitations (i.e. time, convenience, and price) but also demonstrate that integrating ethical considerations into their consumption behaviour is a complex and flexible task. A number of strategic actions for farmers’ markets are proposed to help differentiate their provision, particularly in terms of capitalising on perceptions of authenticity and locality.     

The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities

Abstract

Despite the growing success of well-marketed environmentally friendly products, there remains a gap between consumers' positive attitudes towards green issues and products, and their inconsistent and often conflicting consumption behaviour. Indeed, this is a challenge for social marketers seeking to advance the sustainability agenda. Therefore, this study problematises what has been conceptualised as attitude–behaviour gaps (Boulstridge & Carrigan, 2000 Boulstridge, E. and Carrigan, M. 2000. Do consumers really care about corporate responsibility? Highlighting the consumer attitude–behaviour gap. Journal of Communication Management, 4(4): 355–368. [Crossref] , [Google Scholar]), and explores how groups of consumers have re-construed such practices and their meanings through the formation of New Consumption Communities (Szmigin, Carrigan, & Bekin, 2007 Szmigin, I., Carrigan, M. and Bekin, C. 2007. “New consumption communities and the re-enabling of 21st century consumers”. In Consumer tribes, Edited by: Cova, B., Kozinets, R.V. and Shankar, A. 296–311. Oxford: Elsevier/Butterworth-Heinemann.  [Google Scholar]). Multi-sited ethnographic findings illustrate the social processes through which ethical and green forms of consumption are established and normalised. Findings also stress the importance of normative and habitual reframing through ‘ethical spaces’ (Barnett, Clarke et al., 2005 Barnett, C., Cafaro, P. and Newholm, T. 2005. “Philosophy and ethical consumption”. In The ethical consumer, Edited by: Harrison, R., Newholm, T. and Shaw, D. 11–24. London: Sage. [Crossref] , [Google Scholar]) in establishing and maintaining increased consistency in participants' consumption meanings, behaviours, and goals. Thus we re-frame attitude–behaviour gaps as coherent inconsistencies, which allows for a move away from solely trying to explain and change individual consumer behaviour, to identifying how suitable upstream and downstream (Verplanken & Wood, 2006 Verplanken, B. and Wood, W. 2006. Interventions to break and create consumer habits. Journal of Public Policy and Marketing, 25(1): 90–103. [Crossref], [Web of Science ®] , [Google Scholar]) approaches and policies can be used to facilitate more sustainable forms of consumption.     

Consumption dynamics and demographics of Canadian wine consumers: Retailing insights from the tasting room channel

This study facilitates a better understanding of the socio-demographics and consumption dynamics of wine consumers using the retailing ‘platform’ of the winery tasting room with them as visitors to it in a wine region environment. The overall aim was to gain some insights on gender and age generation-related consumer behaviour, wine type preferences, and their link to retail channel behaviour. Systematic random sampling yielded a total of 659 useable surveys collected at various tasting rooms in the Niagara Peninsula Wine Region in Ontario, Canada. Specific differences exist in the wine consumption behaviour and wine type preferences of males and females and between generational cohorts, specifically Millennial and older consumers. Whereas females and males do not differ much in quantity consumed and spend on wine, they do differ greatly in wine type consumption with females drinking significantly more white and males more red wine. Wine type consumption was shown to be moderated by not only classical demographic variables, but also by the retail outlets preferred for wine purchase. Females buy more of their wine from foodservice on-trade retail outlets such as restaurants, while Millennials frequent the tasting room channel much less than older consumers. There are strong indications that the higher the wine tourism activity level, the higher the wine consumption (usage) level of the consumers. It is possible to direct marketing strategies at wine consumers in accordance with their gender and lifecycle stage as far as certain behavioural and sensory aspects of the product is concerned. The winery tasting room is the most obvious retail channel vehicle to reach people with high tourism activity factor levels who also happen to be the high usage consumers in the wine market.     

Corporate citizenship: Cultural antecedents and business benefits

The article explores the nature of corporate citizenship and its relevance for marketing practitioners and academic researchers. Specifically, a conceptualization and operationalization of corporate citizenship are first proposed. Then, an empirical investigation conducted in two independent samples examines whether components of an organization’s culture affect the level of commitment to corporate citizenship and whether corporate citizenship is conducive to business benefits. Survey results suggest that market-oriented cultures as well as humanistic cultures lead to proactive corporate citizenship, which in turn is associated with improved levels of employee commitment, customer loyalty, and business performance. The results point to corporate citizenship as a potentially fruitful business practice both in terms of internal and external marketing. Isabelle Maignan is an assistant professor of marketing and international business at the University of Groningen, The Netherlands. Her research interests focus on business ethics, corporate social responsibility, and international marketing. Her work has appeared in theJournal of Advertising, Journal of Business Research, and theJournal of Business Ethics, as well as other journals and conference proceedings. O. C. Ferrell is a professor of marketing at Colorado State University. He is the coauthor of 16 books and 60 articles. His work has appeared in theJournal of Marketing, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Business Research, and theJournal of Public Policy and Marketing, as well as other journals and proceedings. G. Tomas M. Hult is the director of international business and an associate professor of marketing and international business at Florida State University. His research interests focus on marketing strategy, international marketing, and methodological issues in marketing. Dr. Hult’s work has appeared in theJournal of Marketing, Decision Sciences, Journal of Business Research, Journal of International Marketing, andInternational Marketing Review, as well as other journals and proceedings.     

Labor market institutions and firms’ location choices

The paper evaluates the empirical effects of labor market institutions (LMI) on foreign direct investment (FDI) decisions using an individual dataset describing French firms’ expansion strategies in OECD countries over 1992–2002. First, we provide evidence that labor market institutions do matter in location decisions. Precisely, we show that labor market rigidity significantly reduces the country’s attractiveness for foreign investors. Yet, the effect is of limited magnitude compared to FDI determinants related to the country’s market potential or supply access. Second, we go deeper in the precise role of various LMI dimensions. In line with the literature, we find that stringent employment protection laws have a dampening effect on the location probability. Besides, we show that this is not the only dimension that matters. In particular, we find that the generosity of the unemployment benefit system plays a significant negative role on the country’s attractiveness, even once the role of employment protection is controlled for.