What do we know about fashion adoption groups? A proposal and test of a model of fashion adoption

The purpose of this paper is threefold: (1) to identify gaps in the literature and inconsistencies between empirical data and Rogers' diffusion of innovations model originally outlined in 1962; (2) to propose a model of fashion adoption; and (3) to conduct an empirical test of the proposed model. The proposed model varies from Rogers' model as follows: four (vs. five) ideal‐type adopter groups with unique names and clear operational definitions; proportional distribution of consumers among groups; clear method of statistically identifying group members; categorization based on fashion innovativeness and opinion leadership; and standard procedure for identifying groups based on mean and standard deviation. The proposed model offers greater precision and provides results that are comparable across studies. The model was analyzed empirically using four methods of categorizing participants into fashion adoption groups (independent variable) and fashion involvement as the dependent variable. Participants in the study were 309 students from two universities. The analysis using the proposed model provided clear‐cut results that supported the hypothesis that higher levels of consumers' fashion involvement increased the probability of earlier adoption. Results from the other three analyses were not as clear‐cut. Based on the model for fashion adoption presented in this paper, the foundation is primed for development of a theory of fashion adoption. The proposed model offers a solution to the problem of identifying fashion adoption groups, plus, the solution achieves the desired effect with the simplest effort and is undertaken with appropriate methods.     

INTRODUCTION / THE STATUS OF WOMEN ECONOMISTS IN US UNIVERSITIES AND THE WORLD / THE STATUS OF WOMEN ECONOMISTS IN UK UNIVERSITIES / THE STATUS OF WOMEN ECONOMISTS IN CANADIAN UNIVERSITIES / THE STATUS OF WOMEN ECONOMISTS IN CHINA'S UNIVERSITIES

Abstract

These Explorations, by eight authors from Canada, China, the US, and the UK, examine the current status of women in economics (with an eye mainly toward their status in the academic branch of the profession). The four sections of the work analyze results of surveys that show the distribution of academic positions among women economists in universities in Canada, the UK, the US, and China. The work also provides a short history of the development of committees and groups interested in furthering the status of women in the economics profession and suggests ways to improve the efforts of such groups and the status of women economists.     

Understandings of accountability: an autoethnographic account using metaphor

The practical engagement of developing social accounts has provided me with an opportunity to consider different understandings of accountability. My reflective personal account, an autoethnography, explores difference in approaches to and insights into accountability in practice. The changed understandings of accountability developed during and after the production of two sets of social accounts with a not-for-profit organization. As part of the sense making process within the personal account, generative metaphor is used to enable reflection on the problem of accountability within social accounts. In this case the problem is both acknowledging and recognising the effect of my approach to and understandings of accountability during the production and reporting of two social accounts. The first social account was developed with a more formal and instrumental approach to accountability than the second which drew upon the initial experience and understanding of the first included a broader and more complex view of accountability. The recognition of a changed appreciation of accountability through the experience provides a deeper view of how accountability can be played out in practice with a not-for-profit community based organization. The result is my acknowledgement of a broader more encompassing notion of the complexity of accountability as part of a fragmented and changing world (Miller, 2002). By acknowledging this complexity I have opened a space that enables me to recognise the influence of my approach to accountability in practice. There is a need to recognise how we approach accountability in order to counter the current dominance of calculative forms of accountability from the ‘business case’ perspective supporting control of powerful elites that steer society. An accountability that includes complexity and the non-calculative is a more appropriate form for a not-for-profit organization rather than a dominant calculative accountability.     

Do the ASEAN countries and Taiwan form a common currency area?

Common currency areas and Asian common currency areas in particular are highly topical and somewhat controversial areas for research. We explore the hypothesis that the members of the Association of Southeast Asian Nations meet necessary conditions for forming a common currency area and whether Taiwan appears a natural member of such an area. We test data on the ASEAN countries and Taiwan for consistency with a common currency area. We produce the first evidence that these five ASEAN countries and the ASEAN countries plus Taiwan meet the microeconomic criteria to form a common currency area.     

An Experimental Analysis of Regulatory Interventions for Complex Pricing

Considerable evidence demonstrates that consumers make poor choices when facing complex multidimensional pricing schemes. The problem is clear but appropriate regulatory interventions less so. We study the efficacy of five different interventions to improve consumer decision making in an experimental context where subjects choose among a set of predefined phone plans involving nonlinear tariffs. We compare two types of intervention: information provision and consumer literacy training. We find that training about plan costs significantly improves decision quality, while providing information about plan value assists inexperienced decision makers, and visual feedback helps experienced decision makers. Implications for policy are discussed, mindful of heterogeneous consumer literacy and the infrequency with which consumers are actually “in the market” for a better phone service plan.     

New results on the effect of maternal work hours on children's overweight status: Does the quality of child care matter?

Existing empirical research on child overweight derives mainly from North America and points at rising maternal employment as an explanation for the increasing trend in child weight. These results cannot be replicated in Denmark, where an increase in maternal work hours does not increase the likelihood of weight problems for their children. This paper tests four possible explanations for this difference: (1) the effect of maternal employment on child obesity is heterogeneous and varies according to the country's weight distribution; (2) the quality of child care is on average higher in Denmark; (3) the counterfactual care provided by Danish mothers is of lower quality; and (4) Danish fathers contribute significantly to their children's health. This paper finds evidence consistent with the hypotheses that Danish child care and fathers play a significant role in explaining the absence of a significant relationship between maternal work hours and children's overweight status.     

Motherhood and women's earnings in Anglo-American,Continental European,and Nordic Countries

Abstract

The earnings of mothers make up an important, but difficult to quantify, component of parental expenditures on children. This paper compares the long-term earnings of women with children, women without children, and men. The study conducts separate analyses for less educated, moderately educated, and highly educated people in eight Anglo-American, Continental European, and Nordic countries. The study finds that, for the most part, these countries cluster into three groups, with mothers in the Continental European group experiencing the largest earnings differentials, mothers in the Nordic group experiencing the smallest, and mothers in the Anglo-American countries occupying the middle position.     

International assignments: is there a role for gender and race in decisions?

The authors argue that international managers and researchers need to avoid an ostrich-like attitude of ‘gender and race blindness’ when dealing with diversity in the workforce. This issue is addressed specifically in the case of international assignments. The paper draws on previous studies investigating gender, race and international assignment, and considers a sample of regulations pertaining to gender and race in the context of international assignment decisions. The authors present the results of a preliminary study focusing specifically on the interplay of these variables. Based on the issues discussed, the authors examine selection, preparation and support activities as important avenues for meaningfully incorporating gender and race into the international assignment process.     

Modelling zeroes in microdata

Although the literature contains a number of suggestions for dealing with problems caused by a preponderance of zero expenditure observations that frequently occur in micro level budget studies, in general, these suggestions seem to be either empirically intractable or theoretically unappealing. In this paper it is argued that a natural theoretical specification can be motivated by duality theory and that the statistical technique of compositional data analysis provides a corresponding complementary stochastic specification. The resulting model is a consistent theoretical and stochastic specification for handling the possibility of a zero demand over a range of expenditures and/or prices. The model is then applied to the 1988/89 Australian Household Expenditure Survey.