How does shopper-based mall equity generate mall loyalty? A conceptual model and empirical evidence

Understanding the antecedents of shopper mall loyalty remains one of the crucial issues for both mall managers and retailing researchers. We propose a conceptual model that explains the psychological process by which shopper-based mall equity (e.g., the perceived mall value) generates mall loyalty. We collected data from shoppers in two urban North-American shopping malls (N=905). The empirical results were generally supportive of the model: Mall loyalty was significantly predicted by the commitment that shoppers held toward the mall; and that commitment, in turn, was significantly predicted by shopper's positive awareness of the mall's characteristics, and shopper's self-congruity. The latter construct, in turn, was significantly predicted by mall image dimensions such as the mall's environment and the quality of the products and services found in the mall. We also found the model to be invariant between female and male shoppers. Theoretical and managerial implications of the model and the findings were also discussed.     

Intertemporal price discrimination with two products

We study the two‐product monopoly profit maximization problem for a seller who can commit to a dynamic pricing strategy. We show that if consumers' valuations are not strongly ordered, then optimality for the seller can require intertemporal price discrimination: the seller offers a choice between supplying a complete bundle now, or delaying the supply of a component of that bundle until a later date. For general valuations, we establish a sufficient condition for such dynamic pricing to be more profitable than mixed bundling. So we show that the established no‐discrimination‐across‐time result does not extend to two‐product sellers under standard taste distributions.     

When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations

This study, based on 772 shopper's interviews in two shopping malls, establishes that malls can achieve differentiation from their competitors through the pursuit of singular orientations following the hedonic and utilitarian dimensions of shopping. Furthermore, perceived differentiation from competitors is found to positively influence customers’ attachment to the mall, a determining factor in the mall's evaluation. Interestingly, mall's orientation related to hedonic elements was found appealing by all subjects, although slightly more by those with lower income. However, utilitarian orientation appeared strictly effective on those with higher income. Theoretical and managerial implications along with limitations are discussed.     

Gender-related wayfinding time of mall shoppers

The relative superiority of males over females with respect to wayfinding performance in real life is not clearly established in the literature. The present study aims at clarifying the issue in the specific case of wayfinding in shopping malls environment. An experimental study using actual shoppers in a mall showed that the relationship between gender and time necessary to find a store within a mall is mediated by both shopping values and the use of information sources. Compared to male shoppers, female shoppers were found to be more hedonist and use people as a source of information, which in turn was instrumental in reducing wayfinding time.     

Why economic dynamics matter in assessing climate change damages: Illustration on extreme events

Extreme events are one of the main channels through which climate and socioeconomic systems interact, and it is likely that climate change will modify the probability distribution of the losses they generate. The long-term growth models used in climate change assessments, however, cannot capture the effects of such short-term shocks. To investigate this issue, a non-equilibrium dynamic model (NEDyM) is used to assess the macroeconomic consequences of extreme events. This exercise allowed us to define the economic amplification ratio, as the ratio of the overall production loss due to an event to its direct costs. This ratio could be used to improve the cost-benefit analysis of prevention measures. We found also that, unlike a Solow-like model, NEDyM exhibits a bifurcation in GDP losses: for each value of the capacity to fund reconstruction, GDP losses remain moderate if the intensity and frequency of extremes remain under a threshold value, beyond which GDP losses increase sharply. This bifurcation may partly explain why some poor countries that experience repeated natural disasters cannot develop. Applied to the specific issue of climate change, this model highlights the importance of short-term constraints in the assessment of long-term damages, and shows that changes in the distribution of extremes may entail significant GDP losses in absence of specific adaptation. It suggests, therefore, that to avoid inaccurately low assessments of damages, researchers must take into account the distribution of extremes instead of their average cost and make explicit assumptions on the organization of future economies.     

Why Are There so Many Banking Crises?

The last 25 years have seen an impressive number of bankingcrises all over the world. These crises have renewed interestof economic research on the causes of fragility of banks andthe possible remedies to it. The justifications and organisationof public intervention in the banking sector have also beenput into question. This article builds on this recent researchin order to understand better the causes of banking crises andoffer policy guidelines for reform of regulatory and supervisorysystems. The main conclusions are: •Although many banking crises have been initiated by financialderegulation and globalization, these crises were largely amplifiedby political interference. •Supervision systems face a fundamental commitment problem,analogous to the time consistency problem confronted by monetarypolicy. •The key to successful reform is independence and accountabilityof banking supervisors. (JEL E58,G21)     

Enforcement and Control of Piracy,Copying, and Sharing in the Movie Industry

We review strategies that movie distributors have used to cope with piracy, copying, and sharing of movies in the United States in four categories: “hard goods” commercial piracy, consumer theft of pay TV signals, consumer copying and sharing of videos and pay TV, and (mostly in prospect) Internet file sharing. In the past, distributors have mainly sought to raise costs of engaging in these activities by increasing legal jeopardy, advantaging anti-copy technology, and reducing original sources of supply. They appear to have effectively reduced or contained most piracy, copying, and sharing of movies in the U.S., at least with analog media. Movie distributors are following similar strategies with digital media, including Internet file sharing. Digital media raise the stakes because of lower costs of copying or sharing and higher quality of outputs. Digital outputs are not always as high quality as source originals, however, and digital rights management (DRM) technologies potentially improve distributor control. The movie studios now face technological, demand, and political uncertainties in the U.S., notably in maintaining or achieving technically compatible DRM systems to control file sharing and PPV/VOD copying. Implications for foreign markets and directions for research are discussed. Some sections of this article draw substantially on David Waterman (2005a). Hollywood’s road to riches (Cambridge, MA: Harvard University Press).     

Another trip to the mall: a segmentation study of customers based on their activities

In this exploratory study, a segmentation analysis of a shopping mall's customers is conducted according to the activities they performed during their visit, based on a methodology developed by Bloch et al. (J. Retailing 70 (1994) 23). This methodology is extended with measures of perceptions, emotions, and motivations. Activity-based clusters, obtained with the Variable Neighborhood Search metaheuristic applied to the P-median problem. (Hansen and Mladenovi , 1997) proved to be significantly different along many psychographic dimensions (including atmospheric perceptions), and demographic variables. This profiling methodology successfully synthesizes many segmentation approaches that were used separately in previous studies. This results in a complete and distinct profile of each group that may be a useful tool for retail strategists.     

Contracts and Productive Information Gathering

We modify a standard Baron–Myerson model by assuming that, instead of knowing the state of nature, the agent has to incur a cost γ to learn it. Under these conditions, the principal will offer contracts that, depending on the value of γ, try to induce the agent to gather or not to gather information. We study the tradeoffs that are involved.Journal of Economic LiteratureClassification Numbers: D82, D83.