Multinationals' Offshore Operations,Tax Avoidance,and Firm‐Specific Information Flows: International Evidence

Using a large sample of multinational enterprises (MNEs) over the period 1999–2009, this study investigates whether and how offshore operations via offshore financial centers (OFCs) impact the extent to which firm‐specific information is incorporated into stock price, relative to common information. Our analyses show that, irrespective of whether a firm is a Type I offshore firm (directly having headquarters registered in OFCs) or a Type II offshore firm (indirectly setting up subsidiaries in OFCs), the amount of firm‐specific information flowing into stock price is lower for offshore firms than for non‐offshore firms. We also find that as offshore firms become more aggressive in their tax avoidance strategies, their stock prices impound a lower amount of firm‐specific information relative to common information. Finally, we find that a strong offshore proclivity also deters firm‐specific information flows, thereby driving up stock price synchronicity. Our results suggest that the opaque and complex nature of business and financial transactions in OFCs, coupled with their institutional characteristics, that is, weak and flexible legal enforcement, zero or extremely low taxation, and low litigation risk, provide offshore firms with not only stronger incentives but also the opportunities and means to adopt opaque disclosure policies and aggressive earnings management.     

Estimating consumer preferences for online music services

This article analyses consumer preferences with regard to important attributes of online music services. Conjoint analysis and a random coefficient discrete choice model using Bayesian approach with Gibbs sampling are used to estimate the preferences. Based on the quantitative results, we use simulation to look at how a new pricing strategy and the threat of legal penalty for file sharing would influence the online music market. Findings include these: estimated willingness to pay for downloading one music file is significantly less than the actual price of the file; consumers are sensitive to longer search and download times for music files and very sensitive to the threat of legal action; and consumers are not sensitive to online music services broadening their catalogues. Finally, the simulation shows that a combination of increased transaction costs for illegal file sharing and lower-priced digital music files would inhibit illegal file sharing and bolster the number of people purchasing music legally from the online services.     

Restaurant experiences triggering positive electronic word-of-mouth (eWOM) motivations

This study empirically examined which restaurant experiences trigger customers to engage in positive electronic word-of-mouth (eWOM), where the quality of restaurant service (food quality, service quality, atmosphere, and price fairness) is the antecedent of eWOM communication. The results of this study suggest that (1) restaurants’ food quality positively influences customers to spread positive eWOM, motivated by their desire to help the restaurant; (2) satisfactory restaurant experiences with service employees triggered positive eWOM, motivated by the need to help the restaurant or to express positive feelings; (3) a superior atmosphere in restaurants elicited positive eWOM motivated by a concern for others; and (4) price fairness in restaurants did not drive restaurant customers toward eWOM. Additionally, this study investigated sources of positive eWOM and types of eWOM media used among opinion leaders in the restaurant industry to enhance the practical implications of the study regarding online marketing. Because of the small number of opinion leaders in the study sample, specifying who the opinion leaders were (the source of eWOM) and the type of eWOM media the opinion leaders used had no effect. Further discussion and implications are provided in the text.     

Estimating Korea's Exchange Rate Exposure

This paper conducts an empirical analysis of the exchange rate exposure of 392 Korean firms by employing not only changes in the exchange rate but also the standard deviation of exchange rates as foreign exchange risk. A logit model is also used to identify the major factors in exchange rate exposure. The empirical results in the case of using the standard deviation of exchange rates suggest that: the number of firms showing significant exchange rate exposure has been relatively increasing; exchange rate exposure is more likely for export‐oriented manufacturing industries than for nonmanufacturing industries; and large firms using hedging methods are likely to show a low degree of exchange rate exposure.     

Northeast Asian economic regionalism: A Korean view

State failure is more common than generally assumed and often has distinctly negative consequences that may manifest themselves in neighboring countries. For this reason, it has attracted considerable attention in academic and policy circles alike. The researchers exploring the phenomenon have followed a rather narrow path, however, and there is substantial scope to broaden the breadth of inquiry. While the analytical efforts over the past decade to come to grips with the phenomenon of state failure have borne fruit in terms of identifying the key independent variables, the understanding of the mechanism through which they exert their influence on the dependent variable has not been significantly enhanced. The assertion is particularly valid with respect to adverse and abrupt regime transitions. The purpose of this paper is to examine, in light of the author's experience in grappling with state failure in the Chinese context, the potential for systematically expanding the research agenda in a conceptual/theoretical direction.     

植入式广告对观众品牌认知、记忆和购买意向的影响——关于真人秀节目《改头换面:家庭版》的实证研究

本文采用组内实验的设计,测试了真人秀节目《改头换面：家庭版》中的植入式广告的面积、位置、时间以及观众对于植入式广告的态度对观众的品牌认知、记忆和购买意向的影响。数据分析显示,植入式广告在电视节目中出现的时间长短对观众的品牌认知、记忆和购买意向均有显著影响,时间越长,观众越易于记住并购买该品牌。植入式广告的大小影响观众对品牌的认知和记忆,但对购买意向没有影响。植入式广告的位置影响观众对品牌的记忆,但对品牌认知和购买意向没有影响。观众对植入式广告的态度,无论是正面还是负面,对他们的品牌认知、记忆和购买意向都没有显著影响。     

Antecedents and consequences of the strategic orientations in new product development: The case of Chinese manufacturers

The objective of the present study is to advance the understanding of the role of the strategic orientation of the firm for successful new product development (NPD), in the context of Chinese manufacturing firms. Through field research accompanied by a review of the related literature, this study identifies customer orientation and technology orientation as crucial strategic components that are important to successful new product development. This research proposes a conceptual model of strategic orientations, in which firm-internal (organizational support) and -external (environmental turbulence) factors are expected to influence strategic orientations, which, in turn, impact NPD performance. The model is tested using data collected from a large-scale survey of 232 manufacturing firms in China. The results largely support the hypotheses derived from the conceptual model. First, organizational support and environmental turbulence have a positive influence on the implementation of strategic orientations. Second, the two strategic orientations show a different pattern of performance implications.     

Family characteristics and convenience food expenditure in urban Korea

This study uses a sample of 39 025 urban families from the 1996 Korean Family Income and Expenditures Survey to examine the relationship between family characteristics and expenditure on convenience foods. Results indicate that age and education of the family's head, number of children, presence of children under the age of six, the wife's labour force participation, and area of residence were significant in predicting the level of expenditure on convenience foods. The present study points to and gives a rationale to differences in some of the effects as compared with those found in Western countries.