The Commodification of Race in Singapore: The Customer Service Implications of the Other-Race Effect on Tourism and Retailing

This paper examines the phenomenon known as the other-race effect, which is the ability to recognize the faces of those of one race, easier than the faces of those from another race. Typically, the race that is easier to recognize is the individual's own race, and most previous research has focused on this type of comparison. This study, though, analyzes the ability of Chinese Singaporeans to recognize the faces of people of color versus White faces in a customer service context, and compares those results with the ability of White subjects in the United States to recognize the same faces. This approach is particularly applicable to the Asia Pacific region. Tourism accounts for a significant part of the regional economies, and marketers are becoming more sensitive to the changing needs of the multicultural marketplace where inter-racial interactions between customers and service providers in retailing and tourism are on the rise. Results of the research indicate evidence of the other-race effect. Asians who were more exposed to people of color than to Whites, recognized Black faces better than White faces. The results are interpreted based on the theoretical premise that people are better at recognizing faces of races for which there is a higher level of interaction, exposure, and familiarity.     

The worth of a songbird: ecological economics as a post-normal science

One of the very valuable features of Ecological Economics is its provision for publications under the rubric ‘Commentary’. In that way, essays which are not research in the strictest sense can still find proper refereed publication, and can be submitted to the further test of open colleague criticism. This paper is intended to be read in that spirit; and where criticisms are made of the work of particular scholars, that is done because of the significance of their contribution.     

Born-International SMEs: BI-Level Impacts of Resources and Intentions

The Katz and Gartner (1988) model describes four central properties of emerging organizations: resources, intention, exchange, and boundary. While designed as a general model for organizations, the approach has the potential to explain the early lives of "born-international" firms. In this study, boundary is used to define the central sampling frame. Two other properties, resources and intention, are evaluated in terms of their impact on the fourth property: exchange, measured as a firm's export growth and intensity. Given the inherent presence of two levels of analysis in emerging organizations, intention and resources are evaluated at both the individual and the organizational level. A sample (N = 47) of young "born-international" firms in the Indian software industry was studied, using a questionnaire. Results of the analysis are mixed for resources at both the individual and firm level variables. Intention is significant at the individual level but not the firm level. Contrary to other studies, these findings suggest that during the early stages of firm development, owner, not firm, characteristics play a pivotal role in performance, especially exports. The speculation is that this occurs because, in early stages, firms are relatively disorganized relative to the owner.     

Virtual Instant Global Entrepreneurship

International entrepreneurship must be hard, because so few firms attempt it. If true, perhaps it is hard because it requires knowledge about people and places far away. It is hard because it requires mastering processes to handle business across borders. And it is hard because it requires trust in the processes and eventually in the customers elsewhere. These three elements, knowledge, mastery and trust in international business are essential to the success of international entrepreneurship for SMEs.     

Is public capital productive in Europe?

This paper addresses the issue of whether and by how much public investment or public capital can increase GDP. In comparison with the literature on the subject, we apply many different methodologies to answer these questions. A vector autoregressive (VAR) model (for France, Italy, Germany, the UK and the USA), a panel composed of 6 European countries (Austria, Belgium, France, Germany, Italy and the Netherlands) and a regional panel (French regions) are estimated. Public investment is shown to be a significant determinant of output; this is also true for public capital but to a lesser extent than public investment with a VAR methodology. The size of the estimated coefficient is also more realistic than those obtained in the literature. This empirical result confirms that the focus of some economists on safeguarding the level of public investment is not misplaced. The debate on the introduction of a ‘golden rule of public finance’ in the European Monetary Union is legitimate in this respect.     

The Effects of Korean Pop Culture on Hong Kong Residents' Perceptions of Korea as a Potential Tourist Destination

The goal of this study is to assess the influences that Korean pop culture has on Hong Kong residents' perceptions of Korea as a potential tourist destination. Among the 500 distributed questionnaires, 456 were collected. Finally, 440 usable surveys were used for data analysis after eliminating 16 questionnaires with multiple missing answers that were deemed unusable. Data analyses produced many meaningful results. For example, respondents who were less educated and tended to spend more on Korean cultural products had a higher intention to visit Korea after they tasted Korean food. Expenditures on Korean cultural products were a significant contributor to Hong Kong residents' intention to visit Korea after experiencing the three types of Korean pop culture used in this study. Results of this study confirm those of previous studies, which found that the media had a significant influence on a person's choice of tourist destination.     

The Influence of a TV Drama on Visitors’ Perception: A Cross-Cultural Study

The goal of this study is to assess the effects the Korean food featured on the Korean TV drama series Daeganggeum has on the perceptions of national image and intention to visit Korea by residents of Hong Kong, Taiwan, and Thailand. Estimates of structural equation models are used for samples from the three countries to produce information for comparing relationships between variables: on preferring Korean food, the national image of Korea, and the intention to visit Korea for food tourism. The results show similarities and differences between the three national groups. Virtually identical models are found for Hong Kong and Taiwan groups. However, the comparison of Hong Kong and Taiwan groups to the Thailand group demonstrate differences. Specifically, in the Thai sample, distinctiveness of Korean food culture significantly increases the intention to visit Korea for food tourism. All three national groups demonstrate that a strong relationship exists between the national image of Korea and the intention to visit Korea for food tourism.     

Middle-class black consumers and intensity of ethnic identification

This article reports on an empirical study analyzing the differences between black (buppies) and Anglo (yuppies) middle-class consumers responding to advertising featuring celebrity endorsers. Particular attention is given to variability within the black consumer segment by examining intensity of identification and socioeconomic status. Using a laboratory experiment, 160 subjects were drawn from a large metropolitan area. The implications are that while black consumers who have moved up the socioeconomic ladder have similar responses to their Anglo counterparts, they should not necessarily be viewed as having lost strong ethnic identity.