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991.
The strategic entrepreneurship field has established the importance of a generalized entrepreneurial behaviour across the organization. However, extant research has failed to establish how the association with innovation is different in service businesses. This is a relevant gap in the literature addressed by the paper, given the role of services in the world economy and the importance of employee–client interactions for the competitiveness of most service businesses. An empirical analysis from 127 service and non-service firms, using hierarchical multiple regression, confirms there are relevant differences, with important theoretical and managerial takeaways. 相似文献
992.
ABSTRACTThe aim of this paper is to describe, conceptualise and critically discuss how and with what consequences marketing is used to construct a mass market for vegan substitutes. Drawing on the concepts of the marketing device and qualification, it shows how Oatly – a Swedish company making oat-based products – enrols three sets of marketing devices, i.e. digital media, packaging and stores, to simultaneously ‘alternativise’ and ‘convenienise’ its range of vegan products. The result is the material and discursive construction of a range of vegan products that is qualified as different enough from conventional dairy products to be an attractive alternative, but similar enough to fit into existing practices of shopping for food, cooking and eating. By qualifying products along multiple registers, Oatly constructs ‘plastic’ products, which can be consumed, for various reasons, by various groups of consumers thus enacting a multi-niche market for its products. 相似文献
993.
Maria Øksnes 《Leisure Studies》2013,32(2):149-164
This paper deals with one part of a research project which aimed to identify a solid sociological base for a variety of adult education activities, through a combination of analytical and ethnographic approaches. The main focus here is on adult education as a leisure form. I propose that in considering adult education as a leisure form, account has to be taken of the relationship between leisure, paid work, the domestic work of women, and consumption in capitalist society. It is concluded that access and equal opportunities are crucial issues in considering adult education as a leisure form, but that equally important are the considerations of adult education as a preparation for leisure and leisure itself as an activity from which adults learn. 相似文献
994.
David Gration Maria Raciti Charles Arcodia 《Journal of Travel & Tourism Marketing》2013,30(6):644-655
Self-concept is an important yet underresearched aspect of the consumer behavior of the tourist/festivalgoer. Self-concept is explored via on-site focus groups at the Woodford Folk Festival in Queensland, Australia. Findings suggest that “festivalgoers” actively disassociate themselves from the “tourist” tag in reaction to its perception as a less authentic participation and potentially negative impact on social self-image. This qualitative study proposes that based on the findings, further research into self-concept and festivals is justified in terms of its potential to better focus on the provision of marketing messages that more closely align with festivalgoers ideal self-image and ideal social self-image. 相似文献
995.
Maria Joutsenvirta 《Journal of Business Ethics》2013,116(3):459-477
How is the (il)legitimacy of manager compensation constructed in social interaction? This study investigated discursive processes through which heavily contested executive pay schemes of the Finnish energy giant Fortum were constructed as (il)legitimate in public during 2005–2009. The critical discursive analysis of media texts identified five legitimation strategies through which politicians, journalists, and other social actors contested these schemes and, at the same time, constructed subject positions for managers, politicians, and citizens. The comparison of two debate periods surrounding the 2007–2008 financial crisis revealed significant differences in the discursive strategies and the corresponding moral struggles linked to legitimation of executive compensation. The analysis highlights a change in moral reasoning by social actors as they adapt their justifications to a changing social context. This study has important implications for our understanding of the ethical aspects and socio-political embeddedness of manager compensation. In particular, it adds to our knowledge of organizational legitimacy by showing how discursive strategies and the corresponding morality constructions used to (de)legitimate business activities can shift quickly as a result of a change in the social and political climate surrounding the legitimation struggle. 相似文献
996.
Scientists have asserted that genetically modified (GM) food offers financial, environmental, health, and quality benefits to society, but the realization of such benefits depends on consumer acceptance of this new technology. Consumer concerns about GM food raise questions about what consumers know about GM food and to what extent this knowledge translates into their evaluations of GM products. The present research empirically examines the effect of both objective and subjective knowledge on perceived risk and, in turn, key consumer behaviors associated with GM food. The results reveal that objective knowledge about GM food significantly reduces performance and psychological risks, whereas subjective knowledge influences only physical risk, and the valence of that impact depends on the level of the consumer's objective knowledge. Furthermore, different risk types enhance consumers' information search and reduce their propensity to buy GM food. The overall findings thus suggest the need for cooperation among government, scientific institutions, and the food industry to foster effective communication strategies that increase consumers' objective knowledge, reduce their risk perceptions, and encourage consumer adoptions of GM technology. © 2007 Wiley Periodicals, Inc. 相似文献
997.
Maria Jose Chambel Filipa Castanheira 《International Journal of Training and Development》2012,16(2):107-117
The aim of this study is to analyse psychological contract fulfilment as a mechanism through which training affects stress in call centres. The hypotheses were tested on a sample of 412 call centre operators, using structural equation modelling to analyse their survey responses. Our results demonstrated that training is negatively related to workers' exhaustion and that the relationship is fully mediated by the fulfilment of socio‐emotional obligations. We found that it was the fulfilment of balanced obligations, and not relational obligations, which mediated the relationship between training and exhaustion. Hence, we verified that training was related to lower levels of employee exhaustion through fulfilment of the balanced psychological contract. Our findings highlight the centrality of psychological contract fulfilment to call centre workers, and the importance of training in constructing positive employment relationships with workers. We discuss implications for human resource management in call centres. 相似文献
998.
Maher Georges Elmashhara Ana Maria Soares 《International Review of Retail, Distribution & Consumer Research》2020,30(4):437-459
ABSTRACT This study applies a systematic categorization of general interior variables (GIV) to conduct a comprehensive evaluation of the shopping sensory environment. A survey-based study focusing on the impact of the shopping mall GIV on shopper behavior while considering the mediating role of shoppers’ emotional states is reported. Results indicate a direct impact of positive attitudes towards color schemes, mall lighting, scent and temperature on shopper satisfaction and/or the desire to stay at the mall. Regarding the effect of emotional states, pleasure and arousal mediate the relation between several variables and the studied outcomes. Implications for theory and retailers are discussed. 相似文献
999.
Katja Seim Maria Ana Vitorino David M. Muir 《Quantitative Marketing and Economics》2017,15(4):305-339
We examine the role of price transparency in consumer preferences and demand. We assemble a detailed dataset on the driving school industry in Portugal to quantify how firms present the price of the course of instruction, and its individual components, to potential students. Our unique data allows us to estimate a structural model of school choice and measure the impact of varying levels of price information on demand. The results show that consumers are willing to pay a significant amount for price transparency, on average 11% of the service price, and that consumer demographics drive heterogeneous preferences for transparency. 相似文献
1000.
This paper explores how marketing capabilities contribute to the international expansion of international new ventures, and influence their choice of entry mode. The study examines how marketing capabilities help international new ventures to use entry modes involving higher resource commitment in international markets. The proposed model was tested on country-level data from Spain. The results show that marketing capabilities contribute to a firm's decision to choose entry modes involving higher resource commitment in foreign markets. The paper also includes insights on antecedents of international new ventures’ choice of entry modes in foreign markets. 相似文献