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151.
中小企业准确认识加入WTO带来的机遇和挑战,是制定正确应对措施的前提。我国中小企业在激烈的国际竞争中立于不败之地的关键是,提高企业的综合素质和竞争能力,优化企业组织结构、深化企业改革,建立新的企业制度、建立创新机制。 相似文献
152.
国内分时度假研究综述 总被引:2,自引:0,他引:2
分时度假是近几年来旅游学界研究的新兴热点问题之一。介绍了分时度假的概念,回顾了国内分时度假研究的历史,分析了当前研究的主要内容,并进行了总结和探讨。 相似文献
153.
陈牧 《福建商业高等专科学校学报》2007,(6):30-33
本文分析了第三方逆向物流系统运行机制的内涵和特点,阐述了对第三方逆向物流系统运行机制产生影响的因素,提出了通过政府调控机制、市场价格机制、企业自律机制和合作机制来设计良性的第三方逆向物流系统运行机制的建议. 相似文献
154.
陈小梅 《福建商业高等专科学校学报》2006,(4):98-101
本文通过实证分析福建商专学生存在的心理问题,提出对策,深化了心理咨询工作重要性的认识,并体现了福建商专近年来心理健康教育工作的特色. 相似文献
155.
T. Bettina Cornwell Stephen W. Pruitt John M. Clark 《Journal of the Academy of Marketing Science》2005,33(4):401-412
This study presents analysis of the impact of “official product” sports sponsorships with the National Football League (NFL),
Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), and the Professional
Golfers Association (PGA) on the stock prices of sponsoring firms. The primary finding of the study is that, in the main,
announcements were accompanied by increases in shareholder wealth. The 53 sponsors analyzed experienced mean increases in
stock valuations of about $257 million. A multiple regression analysis of firm-specific stock price changes and selected corporate
and sponsorship attributes indicates that official product sponsorships with the NBA, NHL, and PGA and those with smaller
market shares were associated with the largest gains in share prices. Although corporate cashflow (a proxy for agency conflicts)
is statistically unrelated to shareholder approval, sponsorships by high-technology companies were associated with stronger
stock price reactions than otherwise. Finally, product congruence with the sponsored sport was positively related to changes
in stock prices.
T. Bettina Cornwell (b.cornwell@business.uq.edu.au) is Professor of Marketing and Leader of the Marketing cluster in the UQ Business School at
the University of Queensland, Australia. She was formerly Professor of Marketing in the Fogelman College of Business and Economics
at the University of Memphis. She received her Ph.D. from the University of Texas. Her research focuses on promotion and consumer
behavior, especially with regard to international and public policy issues. Other articles on the topic of sponsorship-linked
marketing have recently appeared in theJournal of Advertising, the Journal of Advertising Research, theJournal of Business Research, andPsychology & Marketing.
Stephen W. Pruitt (pruittst@umkc.edu) is the holder of the Arvin Gottlieb/Missouri Endowed Chair of Business Economics and Finance in the Henry
W. Bloch School of Business and Public Administration at the University of Missouri-Kansas City. He received his Ph.D. from
Florida State University. He has published more than 45 articles, most of which employ event study methodologies, in journals
such as theJournal of Finance, theJournal of Political Economy, Financial Management, theJournal of Public Policy and Marketing, and theJournal of Advertising Research.
John M. Clark (clarkj@cba.usm.edu) is an assistant professor of finance at the University of Southern Mississippi. He received his Ph.D.
from the University of Alabama. His research interests include options and other derivatives, investments, and the impact
of real events upon the stock prices of corporations. His work has appeared in scholarly outlets such as theJournal of Advertising Research, theFinancial Review, and theJournal of Business Ethics. 相似文献
156.
This work draws on consumer and psychology research to explain sociocognitive aspects of product-market dynamics at a higher
level of specificity than prior research. The authors extend the field’s understanding of market-shaping shared knowledge
through a theory-informed discussion of how shared product knowledge comes to exist and how it changes as product markets
develop. They define shared knowledge as the aspects of product representations that are common across the minds of market
actors, making it possible for them to understand one another. The authors also discuss ways to track shared knowledge content
that is expressed in market narratives. As the characteristics of shared knowledge are explained and linked to stages of product-market
development, the authors develop a set of researchable propositions to guide future research. The theoretical arguments and
propositions in this article complement extant marketing strategy research by integrating individual-level consumer theory
with market evolution models.
José Antonio Rosa (jose.rosa@case.edu; Ph.D., University of Michigan) is an assistant professor of marketing at Case Western Reserve University.
His research interests include product markets as sociocognitive phenomena, embodied knowledge in consumer and managerial
sensemaking, consumer illiteracy and coping, commitment and motivation among members of network marketing organizations, and
buying group satisfaction. His research has been published in marketing and management publications, including theJournal of Marketing and theAcademy of Management Journal. Before entering academia, he worked in the automotive and information systems industries.
Jelena Spanjol (jspanjol@tamu.edu; Ph.D., University of Illinois) is an assistant professor of marketing at Texas A&M University. Her research
interests include product market dynamics, product portfolio management, innovation, sensemaking, and organizational and managerial
cognition in marketing strategy. Her research has been published in marketing and management publications, including theJournal of Marketing and several book chapters. Before academia, she worked in the scientific software industry. 相似文献
157.
John W. Cadogan Sanna Sundqvist Risto T. Salminen Kaisu Puumalainen 《Journal of the Academy of Marketing Science》2005,33(4):520-535
Firms with export operations have internal environments that are often geared toward serving the home market. As a result,
export marketing and other business functions compete for resources, which thus increases the likelihood of conflict between
them. Using survey responses from more than 700 exporting firms, the authors test a model of the antecedents and consequences
of two important interaction variables: exporting’s interfunctional connectedness and conflict. The model explains 52 percent
and 49 percent of variance in exporting connectedness and conflict, respectively. The authors identify the key drivers of
successful interactions as follows: management commitment, organizational training and reward systems, relative functional
identification, centralization, and export employee job satisfaction and commitment. The authors also demonstrate that connectedness
is most critical for export success when export markets are in a state of turbulence, whereas conflict is most detrimental
when the firm’s export environment is stable.
John W. Cadogan (j.w.cadogan@lboro.ac.uk), Ph.D., is a professor of marketing in the Business School at Loughborough University, United Kingdom.
His primary areas of research interest are international marketing, marketing strategy, and sales management. He has published
on these issues in theJournal of International Business Studies, theInternational Journal of Research in Marketing, theJournal of Business Research, Industrial Marketing Management, theEuropean Journal of Marketing, theInternational Marketing Review, theJournal of Marketing Management, theJournal of Strategic Marketing, and other academic journals. He received his degree from the University of Wales (United Kingdom).
Sanna Sundqvist (sanna.sundqvist@lut.fi), Ph.D., is a professor in international marketing in the Department of Business Administration at
the Lappeenranta University of Technology (Finland). Her research interests deal with the international diffusion of innovations,
market orientation (especially in an international context), and consumers’ adoption behavior. She has published in theJournal of Business Research, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, theCanadian Journal of Administrative Sciences, and theAustralasian Marketing Journal. She received her degree from the Lappeenranta University of Technology, Finland.
Risto T. Saiminen (risto.salminen@lut.fi), Ph.D., is a professor of industrial engineering and management, especially marketing, in the Department
of Industrial Engineering and Management at Lappeenranta University of Technology, Finland. His primary areas of research
interest are customer relationships and networks in business marketing, pedagogy in industrial engineering and management,
and international marketing. He has published on these issues in theJournal of Business and Industrial Marketing, theJournal of Marketing Management, theEuropean Journal of Engineering Education, theInternational Journal of Research in Marketing, theEuropean Journal of Marketing, and theAustralasian Marketing Journal. He received his degree from Lappeenranta University of Technology, Finland.
Kaisu Puumalainen (kaisu.puumalainen@lut.fi), Ph.D., is a professor in technology research in the Department of Business Administration at
Lappeenranta University of Technology, Finland. Her primary areas of research interest are innovation, international marketing,
and small businesses. She has published on these issues in theInternational Journal of Research in Marketing, theJournal of Business Research, theEuropean Journal of Marketing, R&D Management, theCanadian Journal of Administrative Sciences, theJournal of International Entrepreneurship, theAustralasian Marketing Journal, and theInternational Journal of Production Economics. She received her degree from the Lappeenranta University of Technology, Finland. 相似文献
158.
陈胜蓝 《广东经济管理学院学报》2006,21(4):61-65
控制性股东对少数股东的利益侵占(隧道挖掘)成为公司治理研究的热点问题。现代商业集团中对公司控制权和现金流权的分离使控制性股东具有隧道挖掘的动机。本文讨论了隧道挖掘的影响因素、主要形式和市场识别能力,并对未来研究提出建议。 相似文献
159.
Windows 2000中终端服务技术及应用 总被引:2,自引:0,他引:2
陈旭晖 《福建金融管理干部学院学报》2002,(2):44-47
随着Windows 2000操作系统的发布,越来越多的人开始使用Windows 2000作为网络操作平台。新发布的Windows 2000系统与前一版本Windows NT相比增加了许多新的特性。本文详细介绍了Windows2000中提供的极具特色的Windows终端服务,说明了Windows终端服务的由来、发展、实现过程及应用价值。 相似文献
160.