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This article develops some interactive dimensions of the industrial buying center. Buying group processes and outcomes were examined for purchases of capital equipment and industrial services in 31 firms. Qualitative as well as quantitative data were analyzed to test the soundness of an interactive communication perspective on buying, and the managerial implications to be drawn from such an analysis. Equipment and services purchase measures were found to differ reliably across several indices suggested by our theoretical orientation. 相似文献
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This study examines how scholarly research on sponsorship has evolved from 2001–2011 and envisages the shape of this domain from 2012–2014. From the 6,240 words counted in 573 articles, we identified prominent themes around “sponsorship,” “sponsor,” “sport,” “brand,” and “marketing” from 19 key concepts. We assessed sets of concepts that best reflect the sponsorship theme by conducting a series of multiple linear regression analyses. Trend analyses from 2012–2014 indicated prospects for a dramatic increase in research activity around six topics. We anticipate the rate of sponsorship research will continue briskly in line with the continued escalation of global sponsorship expenditure. 相似文献
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Margaret A. Johnston 《Journal of Promotion Management》2015,21(3):296-312
This study maps the semantic evolution of sponsorship research to develop a richer understanding of how the field has evolved. Using Leximancer text-analytics software, we conduct a content analysis of 841 sponsorship article abstracts from over 150 scholarly journals (1980–2012). We map the semantic evolution of the sponsorship concept and formulate a new definition of sponsorship research. Four foundational pillars of sponsorship research are identified: (1) intellectual, (2) strategic, (3) behavioral, and (4) relational. Sponsorship research is theorized to involve the investigation of the delivery of value to companies arising from the strategic implementation of their sponsorship marketing objectives. 相似文献
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Robert J. Johnston Elena Y. Besedin Ryan Stapler 《Environmental and Resource Economics》2017,68(2):343-375
Meta-regression models are commonly used within benefit transfer to estimate willingness to pay (WTP) for environmental quality improvements. Theory suggests that these estimates should be sensitive to geospatial factors including resource scale, market extent, and the availability of substitutes and complements. Valuation meta-regression models addressing the quantity of non-market commodities sometimes incorporate spatial variables that proxy for a subset of these effects. However, meta-analyses of WTP for environmental quality generally omit geospatial factors such as these, leading to benefit transfers that are invariant to these factors. This paper reports on a meta-regression model for water quality benefit transfer that incorporates spatially explicit factors predicted by theory to influence WTP. The metadata are drawn from stated preference studies that estimate per household WTP for water quality changes in United States water bodies, and combine primary study information with extensive geospatial data from external sources. Results find that geospatial variables are associated with significant WTP variations as predicted by theory, and that inclusion of these variables reduces transfer errors. 相似文献
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