Euro adoption and Maastricht criteria: Rules or discretion?

In connection with the prospective euro adoption by the new EU members, the issue of how strictly to enforce the Maastricht criteria for joining the European Economic and Monetary Union (EMU) has been discussed for some time. Arguments have been made in favor of a more flexible interpretation of some Maastricht criteria to take into account the specific conditions of the new member states (NMS). This paper makes a case for a more flexible interpretation of the Maastricht inflation criterion and proposes a different specification. Further, it examines the compatibility of inflation and exchange rate Maastricht targets and argues that under the specific circumstances of euro adoption, and taking into account the way these targets are defined, meeting both of them during a limited period of time should not pose a problem. Finally, the paper argues that both for short-term cyclical and long-term sustainability reasons, the NMS may aim at somewhat more ambitious fiscal targets before euro adoption than required by the Maastricht fiscal criteria.     

Examining the relationship between language divergence and word-of-mouth intentions

More than half of the countries in the world are multilingual, and more than half the world's consumers speak more than one language. Thus, bilingual consumers often receive services provided in a second or nonnative language. This article examines these consumers' word-of-mouth intentions after a service provision in a second language. Two studies show that consumers served in a second language are less likely to spread positive word of mouth. The results also reveal a negative halo effect, such that consumers served in a second language perceive the service provider as less responsive in general. Furthermore, the service provider's perceived responsiveness appears far more important for determining positive word-of-mouth intentions than other factors, such as service reliability. This study therefore contributes to the fields of service and sociolinguistics, with important implications for managers as well.     

Flying under the radar: Foreign firm visibility and the efficacy of political strategies in emerging economies

Although emerging markets hold great potential, foreign firms operating in those markets are exposed to a comparatively higher level of risk as compared to developed markets. We examine the role of foreign firms’ visibility in shaping the effect of the strategies they deploy to reduce their exposure to environmental risk. Building on and extending research on political strategies we develop hypotheses and test them against data from 173 MNE subsidiaries operating in six emerging economies. We find that visibility affects not only the strength, but also the direction of the association between political strategies and foreign firms’ exposure to risk. Our findings enhance understanding of the use of different political strategies for reducing their exposure to risk and of the moderating role of their visibility in emerging markets.     

The multi-faceted role of experience dealing with policy risk: The impact of intensity and diversity of experiences

Firms learn from their previous experience, transfom routines into knowledge and thus develop capabilities. This holds for the market- and the non-market environment likewise. Experience is therefore useful to deal with policy risk arising from potential discretional and opportunistic behavior of political authorities, such as governments. We argue that firms can not only learn from the intensity of experience dealing with policy risk, but also from the exposure to a more diverse range of policy risk across different political environments. Testing a sample of 164 Spanish multinational firms, we find that the positive impact of diversity of experiences on the scope of internationalization is more important than the intensity of experience. Moreover, we also find a moderating impact between both types of experience. Overall, our findings emphasize the multi-faceted nature of experience and the need to disentangle the impact and interrelationships of its different components.     

The Moderating Influence of Country of Origin Information Seeking on Homophily and Product Satisfaction

ABSTRACT

The purpose of the research was to investigate when consumers concurrently select a range of retail products online, what percentage of products need country of origin (COO) identification. Moreover, will COO information seeking positively moderate the relationship between homophily and product satisfaction. Participants were recruited through an online survey platform (MTurk). The results appear to be the first to quantify the number of retail products within a basket that need some form of country of origin (COO) identification. Electronic word of mouth (eWOM, e-reviews) has become an important factor in the purchasing process for consumers. When COO information is unavailable, consumers will search online reviews to determine the COO of products. When reading the e-reviews, consumers will also evaluate the reviewer and the similarities they share. If they are not similar (low in homophily) their satisfaction with the product is low. By contrast, when homophily is high, product satisfaction is high. Specifically, as homophily increases, an individuals' need for COO information seeking has a positive moderating effect on their perceived product satisfaction. Online retailers promoting their products could benefit from sales increases due to their ability to provide COO information at a low cost, which in turn, provides ease, peace of mind and purchase satisfaction for consumers.     

Measuring the market newness of new ventures

The present lack of instruments for measuring entrepreneurial opportunity is hampering progress in entrepreneurship research and fundamental hypotheses about opportunity variance are not being tested. This paper sets out to validate a measure of market newness in new ventures based in Austrian Economics, assuming a view of opportunity as objective and discoverable. Empirically, a sample of 250 new internal ventures in gestation was examined regarding to whom these ventures presented something new in terms of geographical extension or new customer groups. The measure improves on existing instruments by providing more intrinsic range while being firmly anchored in an Austrian Economics framework.     

Kohleausstieg 2030 unter neuen Vorzeichen

Wirtschaftsdienst - Der russische Angriff auf die Ukraine und die Abhängigkeit der deutschen Energiewirtschaft von russischem Gas führen aktuell zu einer sehr angespannten...     

Von pragmatischen Post-Docs und progressiven PraktikernAbout Pragmatic Post-docs and Progressive Practitioners

Scientific journals are a key factor for the integration of a research discipline. For their integrative capacity it is mainly important how members of a discipline use these journals as readers and authors and how they assess them. To gain more insight into this topic, all members of the German Society for Journalism and Communication Science (DGPuK) were asked to take part in an online survey during the summer of 2015. Object of this survey were the three journals Publizistik, Medien & Kommunikationswissenschaft and Studies in Communication | Media. Participants were asked about the utilization of those journals, their fulfillment of general expectations towards journals in German communication science as well as about publication behavior and expectations towards the publication process. Using a cluster analysis, participants were split in five different groups, discriminant in terms of expectations, assessments and forms of utilization. Results show that the analyzed journals still do not use their full potential to create long-term commitment, especially among younger academics.