HETEROGENEITY IN WILLINGNESS‐TO‐PAY FOR THEATRE PRODUCTIONS: INDIVIDUAL SPECIFIC WILLINGNESS‐TO‐PAY ESTIMATES FOR THEATRES,SHOWS AND THEIR ATTRIBUTES

This paper investigates people's preferences for live theatre, and heterogeneity in willingness‐to‐pay (WTP). A stated preference discrete choice model estimates utility and WTP for different attributes of theatre productions. Previous studies assumed fixed coefficients across all theatre‐goers. This study allows coefficients of attributes to vary across individuals in the population, providing information on the heterogeneity of tastes. Theatre‐goers' choices are used to estimate individual‐based parameters for a person's tastes in theatre productions. The analysis reveals the heterogeneity of tastes for different types of plays and ticket price; and the significance of ‘reviews’ by critics and ‘word of mouth’ opinions as important variables determining choice.     

The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

Retailers are making considerable efforts to improve their brand management. The challenge they face, however, is how best to integrate coherently their stores, as brands, and their various distributor brands (store brands, private labels, etc.), in order to increase their brand equity and offer the market differential value that will stimulate customer loyalty. From this perspective, it is crucial for retailers to investigate the relationship between the store and their own brands. This study proposes two theoretical models showing the mechanism whereby store image helps increase the equity of a specific type of distributor brand (the store brand). The approach used in this analysis is based, on the one hand, on defining brand equity through its components, using the model in Aaker (1991), and on the other, on including (social and strategic) corporate dimensions in measuring store image. The empirical research made in the hypermarket sector in the Basque province of Gipuzkoa backs the majority of the proposed hypotheses. The results show that store image can be used by retailers to influence all components of store brand equity, essentially through its commercial and strategic dimension. This research is intended to address the clear lack of research on store brand equity.     

Household Determinants of the Adoption of Improved Cassava Varieties using DNA Fingerprinting to Identify Varieties in Farmer Fields: A Case Study in Colombia

We examine factors affecting the adoption of improved cassava varieties of 217 households in the Cauca Department in southwest Colombia. Using DNA fingerprinting through Single Nucleotide Polymorphisms (SNPs), we identified different cultivars in farmers fields. We also used this information to remove possible bias in the adoption model that could have resulted from a misclassification of improved varieties (IVs). As a result, we found that farmers substantially overestimate their use of IVs and there are important differences in the determinants of adoption between farmer self‐identification and DNA fingerprinting. This finding implies that the incorporation of DNA fingerprinting in IV adoption studies is important to ensure the accuracy of future agricultural economic research and the relevance of subsequent policy recommendations.     

Analysis of the Service Dominant Logic network,authors, and articles

The present study analyses research conducted in Service Dominant Logic (S-D logic), providing an overview of its intellectual structure. For that purpose, a structured approach was adopted through the implementation of bibliometric methods, using co-citation analysis combined with performance analysis and an integrative science mapping approach, which considered a timeline, a graph, and a distance-based perspective. This allowed the identification of the leading authors and of six clusters of articles based on bibliographic coupling, along with the most prominent research themes clustered in five subdomains of research based on co-occurrence of terms. The networks extracted show the associations between the main articles and concepts treated by the S-D logic community, unveiling the salient challenges and prospective expansion facing its future theoretical and practical context.     

Dynamics of agricultural land use change in Kerala: a policy and social-ecological perspective

Land-use change is a phenomenon highlighting significant shifts in human interaction with the natural environment. Different patterns of agriculture and a trend towards non-agricultural land use challenge the sustainability of farming systems. This study aims to identify the causes of changes in land use and cropping patterns, with a special focus on paddy, the staple crop in Asia. In the case of Wayanad, a district in Kerala, South India, we argue for an interdisciplinary analysis of rapid land-use change to unpack the multiple dimensions of sustainability: economic, ecological and social factors, aggregating up to 70% reduction in the area under paddy by 2010. The results rest on empirical field research, participatory rural appraisals and stakeholder workshops conducted during the 4-year period from 2010 to 2013, along with state- and district-level data covering the 1983–2011 period. Reduced economic viability, labour shortages and population pressure on land are the major drivers for the transformation of paddy fields to other land uses. Changes in land use and agrarian structure reflect not only the livelihood strategies adopted by farmers in response to these drivers, but also the impacts of unintended policy idiosyncrasies. At a more fundamental level, they are the consequences of policy conflicts and inadequate sectoral integration of policies and implementation strategies.     

The exchange rate cycle in Argentina

This article discusses the secular volatility of output, inflation, the exchange rate, and poverty in Argentina. Inflation, currency devaluation and a wide gross domestic product (GDP) cycle have been recurrent problems in Argentina for several decades. The literature has extensively discussed those issues from different viewpoints. This study focuses on a relatively unexplored theme that may contribute to a partial explanation. It deals with the continuous tendency to equalize different profitabilities resulting, in turn, from remarkably different sectoral purchasing power parities. Thus, for any given exchange rate, an incessant tendency toward the equalization of profitabilities generates opposing inflationary and devaluatory pressures. The resulting inflation-devaluation cycle feeds income redistribution, GDP fluctuation, real exchange rate instability, and high levels of uncertainty.     

Liquidity and market makers: a pseudo-experimental analysis with ultrahigh frequency data

An analysis is given of the effect of market makers on liquidity using a transaction-level database. For this purpose, the focus is on a financial market where a change in regulations created explicitly the category of market maker in 1997 and that date is used to construct a pseudo-experiment. In contrast with other studies that use ultrahigh frequency data, the days to be analysed are selected using a statistical procedure to match observations before and after the change in regulation. The propensity score is used to perform the matching. After choosing the days, an estimate of an ordered probit model is made to explain the intraday behaviour of price changes. The coefficient estimates from the ordered probit model are used to calculate a measure of liquidity based on the steepness of the response function of price changes to volume. The results show that liquidity, measured in this way, has not been affected by the introduction of the market makers.     

Navigating the extended reach: Target experiences of cyberbullying at work

With research on workplace bullying having so far focused on face-to-face interactions via proximate physical presence, cyberbullying remains to be understood. Through a hermeneutic phenomenological inquiry of target experiences in India's IT and ITES-BPO sector, the paper not only addresses this gap but also highlights the distinctive features of workplace cyberbullying. The core theme of ‘navigating the extended reach’ which subsumes the major themes of ‘being pursued, receiving a settled score, feeling “haunted” and “hemmed in” and drawing advantage’ underscores the boundaryless, concrete, permanent, invisible and anonymous character of cyberbullying, which sometimes provides footprints and proof through which redressal and resolution are facilitated. The findings emphasize the significance of particular intervention strategies to address the special nature of traditional and cyber bullying at work.     

Trends in time allocation: A cross-country analysis

Using detailed time-use data for seven industrialized countries from the 1970s until today we document general decreases in men's market work coupled with increases in men's unpaid work and child care, and increases in women's paid work and child care coupled with decreases in unpaid work. We also find almost universal increases in the time devoted to watching television over this period, and uncover a widespread increase in leisure inequality in favor of lower educated adults. Trends in leisure inequality mirror the general increase in income and earnings inequality experienced in most countries over this period, especially after the mid-1980s. All these findings are consistent with previous results for the US. However, in contrast to the increases in leisure found for the US, we fail to find common trends in leisure time across countries over the period analyzed.