北京老年人健康纵向（1992—1997）观察

利用1992年和1997年对北京市城区、近、远郊县数千名55岁以上居民的调查资料,对比分析了他们的躯体和心理健康状况,以及不同健康状况与死亡发生的关系.     

International entrepreneurial marketing strategies of MNCs: Bricolage as practiced by marketing managers

The extant research lacks information on entrepreneurial marketing in large international firms. This study explores the international entrepreneurial marketing strategies of multinational corporations (MNCs), and its results reveal that MNC marketing managers use bricolage to develop international entrepreneurial marketing. A novel finding of the study is that the international entrepreneurial marketing strategies of MNCs include co-innovation, accelerating customer value, and international expansion based on regional market leadership. Marketing managers use both parallel and selective bricolage in their international entrepreneurial marketing. Environmental uncertainty and entrepreneurship culture are important drivers of the implementation of bricolage to develop international entrepreneurial marketing. The research findings can inform MNC management of the options available to utilize corporate venturing to facilitate bricolage and in turn to realize international entrepreneurial marketing strategies.     

Trust in online recommendations: an evolutionary psychology perspective

Electronic word-of-mouth (eWOM) is playing an increasingly important role in influencing consumer behavior, and it represents another opportunity for marketers to build support for their brands. This study explores how the gender of the reader influences how eWOM is perceived. An experiment grounded in evolutionary psychology examines how males and females differ in their perceived trust of eWOM of positive, negative, or mixed valence. The results indicate that females place greater trust than males in eWOM messages. But both genders find eWOM of mixed valence more trustworthy than entirely positive or negative eWOM. A follow-up phenomenological study of male and female consumers who had experienced eWOM shed more light on the experimental findings and offers additional support for their evolutionary basis. Theoretical and practical implications are discussed as well as recommendations for further research.     

Why are postwar cycles smoother? Impulses or propagation?

This paper asks whether the remarkable decrease in business-cycle variability after the end of World War II has been the result of a more stable structure (the propagation mechanism) or less volatile shocks (the impulses). Using data from the pre-World War I, interwar, and post-World War II periods, for the US, Australia, Italy, Sweden, and the UK, our evidence suggests that the reduced volatility is mostly the result of calmer shocks, and less the consequence of a more stable structure. In the US, for example, we calculate that milder shocks have been responsible for around 80% of the reduction in output variability between interwar and postwar periods, while a more stable structure is responsible for the remaining 20%.     

Is there really an Asian connection? Professional service quality perceptions and customer satisfaction

Scenarios involving dental services investigate whether Asian cultures are similar enough to allow standardization of service offerings. The authors control and manipulate levels of service quality and performance to yield a 2 × 2 experimental design, with Japanese, Chinese, and Korean subjects (N = 637) selected to test the invariance of the measures. The findings yield significant cultural differences with the Chinese respondents perceiving significantly higher service quality and expressing greater customer satisfaction when performance is high and expressing less customer satisfaction when performance is low than do the Japanese and Korean respondents. Thus, even though all three countries are considered high-context cultures, having their roots in Confucianism, differences in national culture lead to the conclusion that “one size does not fit all” in terms of service offerings.     

E-negotiation System Development: Using Negotiation Protocols to Manage Software Components

A major challenge in developing an e-negotiation system (ENS) is that the system should fit into the context which varies with negotiation cases. To mitigate context dependency, we propose to separate e-negotiation protocols from ENS and adopt a component-oriented approach. In this paper, we present a framework for e-negotiation protocols that implements this approach. The framework has been tested by developing several ENSs of which two had been tested in laboratory negotiation experiments with more than 100 participants.     

Effect of Order of Contribution in a Sequential Public Goods Dilemma

This study examined how order of contribution in a sequential public goods dilemma affected cooperation. Under a sequential protocol of play, players of different levels of efficacy made decisions one after another. We contrasted a High-to-low versus Low-to-high Efficacy order in a nine-person game. Under a High-to-low order, high-efficacy players made decisions in positions 1–3, medium-efficacy players in positions 4–6, and low-efficacy players in positions 7–9. Under a Low-to-high order, the positions of high- and low-efficacy players were reversed. We hypothesized that cooperation rates would be higher in the High-to-low order that high-efficacy players (assigned in early positions), who would likely cooperate, would induce subsequent players to cooperate also. We found the anticipated effect that cooperation rate was higher in the High-to-low than the Low-to-high efficacy order. The efficacy order effect was the most prominent when people perceived that their group was becoming uncooperative. This study illustrates a new type of structural solution to social dilemmas that by systematically assigning people to different sequential positions, a group can be made more or less cooperative.     

现代健康观对我国医改的启示

现代人的健康观是整体健康,医学重点已从诊断治疗转变为预防保健;健康是一种人力资本,用于医疗方面的开支属于＂劳动能力的修理费用＂;＂健康＂已被提到公民福利和国家义务的层面,对国民健康的保障能力要用＂可及性＂和＂可得性＂这两个指标作为标准。现代健康观启示我们：对医改应预防与治疗相结合、遏制医疗费用＂黑洞＂、统筹城乡医疗资源的均衡配置等。     

Learning Approaches and Outcome‐Based Teaching and Learning: A Case Study in Hong Kong,China

Outcome‐based education is a pedagogical process which focuses on the achievement of certain specified results. Outcome‐based teaching and learning (OBTL), therefore, is concerned with curriculum design and ensuring that the contents, delivery, activities, and assessments are all aligned to help facilitate students to attain specific intended learning outcomes. This study explores whether and how outcome‐based teaching impacts on the learning approaches of one cohort of undergraduate business students at a university in Hong Kong, China to undergo outcome‐based teaching, newly introduced as part of a university‐wide policy to adopt OBTL. The learning approaches of these business students were measured using John Biggs's (1987 Biggs, J. 1987. Student approaches to learning and studying, Melbourne: Australian Council for Educational Research.  [Google Scholar]) Study Process Questionnaire (SPQ) to determine whether these students tended to favor surface learning approaches, deep learning approaches, or achieving learning approaches upon initial entry into the university. Changes in learning approaches were tracked, after a semester's exposure to OBTL, through survey and focus group interview methods. Findings indicated a significant amount of transference between learning approaches deployed by these students, demonstrating a high level of adaptability.     

农村社会养老保险制度分析——以北京市大兴区为例

农村社会养老保险能否建立并保持可持续发展,仅仅依靠需求动机是不够的,还需要政府的态度、财政能力、农民的意愿、制度设计的合理性等多方面条件。结合北京市大兴区农村社会养老保险试点方案,对上述问题作了简要分析。农村全面实行社会养老保险制度的时机还不够成熟。从防范老年贫困风险的角度出发,对处于贫困线以下的人群提供最低收入保障,尽快建立农村最低生活保障制度和完善农村社会救助制度是目前大多数农业地区比较理性的选择。