Effects of Consumers’ Efforts on Price and Promotion Fairness Perceptions

This research examines how consumers’ efforts as a nonmonetary sacrifice influence their price and promotion fairness perceptions in the context of price promotions. Multiple studies using different price promotion tactics demonstrate that consumers’ perceived level of effort to obtain a reduced price negatively influences their fairness perceptions when they deny the promoted price. Exploring the underlying mechanisms of this effect, we show that the amount of effort consumers exert to obtain a promoted price leads to their feeling of deservingness and entitlement. When the promoted price is denied, this feeling of entitlement is violated, causing unfairness perceptions to occur. The research demonstrates that, in addition to retailers’ actions such as price changes, consumers’ actions, in the form of their effort input, are also an important determinant of fairness perceptions.     

A Conceptual Framework for Understanding the Effects of Corporate Social Marketing on Consumer Behavior

This theoretical paper develops a conceptual framework that explains how companies can influence consumer behavior in terms of both social and business benefits through their corporate social marketing (CSM) initiatives. Drawing from the source credibility literature, the article asserts that the effectiveness of CSM depends largely on the corporate credibility of a company in supporting a social cause (“CSM credibility”). Based on this assertion, the framework identifies ten different antecedents of CSM credibility, which are organized into (1) attributes of the company, (2) attributes of the CSM initiative, and (3) attributes of the cause. Furthermore, this framework shows that CSM credibility affects the two examined consequences, intended prosocial behavior and consumer loyalty. Several research and managerial implications are developed based on the propositions specified in the framework.     

Book Reviews

This paper explores the ways in which tourism development has resulted in new and competing forms of territoriality in the Peruvian Andes. In a predominantly subsistence economy, the income opportunities offered by tourism have intensified conflicts relating to territorial control. Analysis focuses on a dispute between the direction of the Lake Titicaca National Reserve and the Uros, an indigenous group living within the Reserve. Both have attempted to enforce their authority over the Reserve’s territory in order to control tourism flows and revenues. The Uros strive for the establishment of their own Communal Reserve, creating a new territorial division based on ethnic criteria. The elaboration of contradicting tourism use plans has created multiple normative frameworks used by both parties to support their claims for authority over the contested territory.     

Cross-selling,switching costs and imperfect competition in British banks

This paper attempts to evaluate the competitiveness of British banking in the presence of cross-selling and switching costs during 1993–2008. It presents estimates of a model of banking behaviour that encompasses switching costs as well as cross-selling of loans and off-balance sheet transactions. The evidence from panel estimation of the model indicates that the consumer faced high switching costs in the loan market in the latter part of the sample period, as a result of weaker competitiveness in the loan market. Additionally, the weaker competitiveness in the loan market appears to facilitate the cross-selling behaviour of British banks, which helps explain the rapid growth of non-interest income during the last two decades.     

The Impact of Company Pre-Listing Attributes on the Market Reaction to NYSE Listings

This study examines the market behavior of common stocks transferring from the NASDAQ stock market to the New York Stock Exchange from 1982 to 1989. Using event study methodology, the study tests the joint liquidity-signaling hypothesis that a stock's pre-listing liquidity and earnings per share (EPS) growth (a proxy for signaling) affect the market behavior around NYSE listings. The results show that the market responds more favorably to stocks with low liquidity and high signaling than to stocks with high liquidity and low signaling before listing. Stocks in the former group do not have an anomalous pattern of negative post-listing abnormal returns.     

Our children, our future

An overview is provided of the situation of children throughout the world. It is then argued that the root of children's problems is not absolute poverty, but the priorities with which the powerful treat children. Suggestions are made as to how families, communities and social agencies should fit together in fulfilling responsibilities towards children. After reviewing international responses, the need for a new Global Children's Agency is discussed. This top-down approach complements other strategies for promoting child survival based on empowerment of the weak.     

Analyst Hype in IPOs: Explaining the Popularity of Bookbuilding

The bookbuilding IPO procedure has captured significant marketshare from auction alternatives recently, despite the significantlylower costs related to the auction mechanism. In France, whereboth mechanisms were used in the 1990s, the ostensible advantagesof bookbuilding were advertising-related benefits. Book-builtissues were more likely to be followed and positively recommendedby lead underwriters. Even nonunderwriters' analysts promotebook-built issues more in order to curry favor with the IPOunderwriter for allocations of future deals. Yet we do not observevaluation or post-IPO return differentials that suggest thesetypes of promotion have any value to the issuing firm.