Branding and relationships: Customer and supplier perspectives

This paper explores and investigates the role of branding within financial services. Specifically, the study aims to assess the importance of branding and its associated elements including brand image and brand experience in the relationships that exist between consumers and their financial brands. It aims to achieve this through research, which identifies gaps between the managerial and consumer perspectives on branding in relationships in retail financial services. It is well established that the characteristics of services are different from those of manufactured goods and that service personnel play a central role in the services experience. Moreover, the concept of relationship marketing within services proclaims the importance of one-to-one relationships between businesses and customers as well as relationships between consumers and their brands. Drawing from the fields of brand management, relationship marketing and services marketing, this research aims to investigate the perceptional differences between consumers and suppliers in relation to the importance of branding in financial service relationships. The research findings indicate that brand experience appears to be far more salient than brand image in shaping and building meaningful and lasting brand perceptions and promoting customer retention.     

Mature Australian consumers' adoption and consumption of self-service banking technologies

The slow diffusion of self-service banking technologies (SSBTs) into the mature consumer market necessitates research to understand better this growing section of the population and the diversity that exists within this market. This research analyses the 50+ market through a segmentation approach based on the level of use of SSBTs. Three segments were identified: non-users, low users and medium-to-high users of SSBTs; these are profiled by frequency of use and demographic variables. The medium-to-high user segment embraces a range of SSBTs and uses credit cards to facilitate their financial activities. Non-users and some low users prefer the customary way of conducting transactions and enjoy the personal interaction with the bank employee. These two segments do, however, have a moderate level of credit card use. Finally, a small percentage of diffusion discontinuance was identified in this study of the mature consumer market.     

引进战略投资者的谋略

一、正确界定战略投资者 战略投资者是指与标的企业业务联系紧密、以谋求长期战略利益为目的、持股量较大且长期持有、拥有促进标的企业业务发展的实力并积极参与公司治理的法人投资者.与一般法人投资者相比,战略投资者持股的安定性更强、集中度更高、参与公司治理的积极性更大,因而是一种积极持股者和安定性股东.     

集团公司现金回收管理系统的建立与控制

中国经过20多年改革开放的风雨历程，正在进入竞争日趋激烈的世界大市场，融入国际经济大循环。在现代企业制度相继建立后，要在竞争中取胜，必须彻底转变在计划经济体制下的行政性、经验性、粗放型的管理模式，使之向市场化、知识化、集约化的方向发展，实现经营管理的现代化。随着科学技术不断进步，市场竞争日益激烈，生产经营日趋复杂，企业规模不断扩大，跨地区、跨行业经营的集团公司不断涌现，这就对集团公司的管理提出了较高的要求。本文只探讨集团公司的现金回收管理问题。     

BEA's Regional Economic Accounts Program: Recent and Planned Improvements

This article highlights recent improvements and plans for further improvements to each of BEA’s major regional economic accounts programs. The improvements focus on the acceleration of release of the estimates and on the preparation of new and extended estimates. There also is a brief discussion on BEA’s research effort to improve the regional accounts.JEL Classification E010     

英诗建行之管见

本文就英诗建行问题阐述了作者的观点,并提出了诗人在诗歌创作过程中应注意的几项原则。