Going green: Decisional factors in small hospitality operations

This paper reports on research into the factors that influence the adoption of environmental measures in small hospitality firms. The research found that the decision to become environmentally involved had been a value-driven journey, influenced primarily by the development of environmental consciousness. Personal, socio-cultural and situational factors were other significant influences. The paper argues the importance of appreciating the personal and contextual circumstances of individual business-owners to understand their decision-making and operational approach. Further, it points to the value in making operators aware that going green need not involve a major change or capital outlay but can grow in accordance with the business’ needs and priorities.     

Attitudes in the Danish tourism industry to the roles of business and government in sustainable tourism

The introduction of more sustainable forms of tourism in a country is likely to be the result of a combination of government regulations and other interventions and businesses making their own decisions in response to the market. This paper examines attitudes among senior managers in the Danish tourism industry to where prime responsibility lies for promoting sustainable tourism practices. The opinions of these senior industry managers are also reported on incentives and obstacles to the adoption of sustainable tourism practices, on external assistance that may encourage the introduction of these practices, and whether there should be more government regulations to encourage their adoption. Industry attitudes in Denmark to these issues are of particular interest because of the relative prominence of environmental issues in the country. Copyright © 2001 John Wiley & Sons, Ltd.     

Customer response to intangible and tangible service factors

This research investigates the question: Does the physical environment of service delivery settings influence customers' evaluations of the service experience and subsequent behavioral intentions? Theoretical and empirical data from environmental psychology suggests that customer reactions to the tangible physical environment may be more emotional than cognitive, particularly when involving hedonic consumption. This article integrates environmental psychology into SERVQUAL (a current measure of service quality) to enable a fuller assessment of the role of the tangible aspects of service delivery. Based on consumer surveys in three leisure service settings, the findings are that the tangible physical environment plays an important role in generating excitement in leisure settings; excitement, in turn, plays a significant role in determining customers repatronage intentions and willingness to recommend. © 1999 John Wiley & Sons, Inc.     

Factors leading to group identification: A field study of winners and losers

Why do fans of losing sports teams, alumni of poorly ranked educational programs, and patrons of charities that are rocked by scandal maintain or even increase their support? The present research investigates this issue by examining how differences in group success affect the factors that lead to identification and ultimately the incidence of group-supportive behaviors. The results of a two-group field study of professional sports fans suggest that members of unsuccessful groups identify on the basis of their involvement with the domain in which the group operates and the attractiveness of group members. Also, whereas perceived group performance is the most important factor leading to identification for members of successful groups, this factor is irrelevant to members of unsuccessful groups. In addition, the study finds a strong association between the strength of identification and the incidence of group-supportive consumption behaviors for members of both types of groups. The research has important implications for organizations that depend upon member support, such as sports teams, educational institutions, musical groups, and charities. © 1998 John Wiley & Sons, Inc.     

The profits of excludability and transferability in redistributive land reform in central Namibia

Policies which redistribute property rights to land can improve the well-being of rural households and can have overall growth effects. In many cases, however, land reforms are driven mainly by politically justified objectives. Under such circumstances, little emphasis is placed on whether and, if so, how property rights can increase productivity. Following 18 years of land reform implementation in Namibia, we evaluated 65 beneficiaries in Namibia. We assess to which degree land rights affects their farm income. The study focuses on Namibia’s two main commercial land reform instruments, namely the Farm Unit Resettlement Scheme and the Affirmative Action Loan Scheme. We find evidence that the majority of land reform projects are not profitable. Further, our study confirms the importance of the right to restrict land access compared with the right to transfer. The long-term leasehold contract seemingly provides sufficient incentives to make productive use of the land.     

Research for sale: Determinants and consequences of paid-for analyst research

I examine the determinants and market impact of paid-for coverage using a hand-collected sample of paid-for reports over 1999–2006. More than five hundred publicly listed US companies paid for analyst coverage since 1999. Yet little is known about the informational consequences of this analyst research. Firms with greater uncertainty, weaker information environments, and low turnover are more likely to buy coverage as they have the most to gain from analyst coverage but are unlikely to attract sell-side analysts. Despite the inherent conflicts of interest, I find paid-for reports have information content for investors based on 2-day abnormal returns. After the initiation of coverage, companies experience an increase in institutional ownership, sell-side analyst following, and liquidity. In addition, the results are strongest for the fee-based research firm with ex ante policies that reduce potential conflicts of interest.     

Nontraditional crops,traditional constraints: The long‐term welfare impacts of export crop adoption among Guatemalan smallholders

This article documents the long‐term welfare effects of household nontraditional agricultural export (NTX) adoption. We use a panel dataset that spans the period 1985–2005, and employ difference‐in‐differences estimation to investigate the long‐term impact of nontraditional agricultural export adoption on changes in household consumption status and asset position in the Central Highlands of Guatemala. Given the heterogeneity in adoption patterns, the analysis differentiates the impact estimates based on a classification of households that takes into account the timing and duration of nontraditional agricultural export adoption. The results show that while, on average, welfare levels have improved for all households irrespective of adoption status and duration, the extent of improvement has varied across groups. Long‐term adopters exhibit the smallest increase in the lapse of two decades, in spite of some early gains. Conversely, early adopters who withdrew from nontraditional agricultural export production after reaping the benefits of the boom period of the 1980s are found to have fared better and shown greater improvements in durable asset position and housing conditions than any other category.     

Prospects for Labour in Global Value Chains: Labour Standards in the Cut Flower and Banana Industries

Global value chain (GVC) governance is central to analyses of labour's strategic options. It frames the terrain on which labour campaigns and institutions — such as private social standards and international framework agreements — contribute to the social regulation of value chains. GVC concepts help to emphasize how power in the employment relationship transcends organizational boundaries, as well as how industrial power is shifting from the sphere of production to that of consumption. Based on extensive case studies of the banana and cut flower value chains, we explore the implications of GVC restructuring for the scope and form of labour rights strategies.     

The new WTP: Willingness to participate

A key concept underlying competitive strategy is that of WTP, representing the consumer's ‘willingness to pay’ a premium price for goods or services. Through branding and other efforts, companies strive to push their message out and create a high willingness to pay, whereby consumers feel there are few or no substitutes for what these companies are selling. Social media, however, are making push-based marketing anachronistic. Users of social media typically eschew professional communications forced on them by faceless and impersonal organizations, in favor of more personal conversations. These individuals seek greater engagement with their preferred brands, and involvement—with or without the company's approval—in creating brand personalities. Their affinity for these preferred brands might well auger the dawn of a new WTP: willingness to participate. This article presents a model of consumer engagement through social media, and argues for re-conceptualizing WTP by utilizing a series of examples which show how companies that engage consumers via social media (e.g., Facebook, Twitter, YouTube) stand to reap the benefits of long-term competitive advantages.     

End Matter

This paper presents findings from a qualitative research investigation into tourism firms and the environment. It focuses on the factors preventing a sample of small environmentally accredited businesses from undertaking further action. Attitudinal, financial and operational factors are identified. It argues that in order to encourage businesses to undertake environmentally responsible practices the conditions in which they operate must be favourable; these include adequate support and infrastructure. Crucial, however, is addressing widespread scepticism towards environmental alternatives in both the public and operators, so as to make ‘going green’ commercially viable.