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51.
Edwin N. Torres Dipendra Singh 《International Journal of Hospitality & Tourism Administration》2013,14(4):472-489
ABSTRACTScholars and practitioners recognize that spreading word-of-mouth can play an important role in the formation of a hotel’s image. However, the relationships among various measures of online customer engagement are relatively unknown. The present study analyzes the relationships and quantifies the impacts of various measures of online engagement including the number of online reviews, overall rating, and relative ranking. The researchers used path analysis on a sample of 178 hotels to study the relationships among relevant variables and build a model to explain the impact of such measures (Figure 2). The results reveal there is a positive direct effect of the number of reviews on a hotel’s TripAdvisor rating. A negative direct effect was found between TripAdvisor rating and a hotel’s comparative ranking. Finally, the researchers discovered that TripAdvisor rating fully mediates the relationship between the number of reviews and a hotel’s comparative ranking. This article concludes with a discussion of both the theoretical and practical implications of such findings. 相似文献
52.
María de Lourdes Dieck-Assad PhD 《Journal of Teaching in International Business》2013,24(3-4):168-187
Globalization is a force that produces deep changes in business and society. Business schools face great challenges and opportunities in educating future leaders who can work across countries and cultures. This article presents some strategic issues regarding the type of education that business schools should offer from a global perspective, aimed at developing business leaders/managers endowed with knowledge, values, and cross-cultural intelligence to seek progress for their communities, their businesses, and society at large. These goals must be achieved in a world of multilevel access to education and jobs with a more equitable array of opportunities for both developed and developing markets. 相似文献
53.
Craft enterprises are a unique form of small and medium‐sized enterprise (SME) and represent an amalgam between the manufacture of products and the fulfilment of artistic vision. Craft enterprises typically have insufficient resources, inadequate access to specialised expertise and limited opportunities to make an impact on the marketplace. One way to redress these limitations and to improve the competitive position of craft enterprises is by forming networks, or cooperative alliances. The case study of ‘Homethrown’, a successful marketing network for potters, provides insight into the advantages and limitations of this type of strategic alliance, as well as guidelines for fostering cooperation and moderating conflict. Copyright © 2002 Henry Stewart Publications 相似文献
54.
55.
Lourdes Beneria 《Feminist Economics》2013,19(3):61-83
Using Karl Polanyi's analysis of the social construction of markets in nineteenth- and early twentieth-century Europe, the paper applies his analysis to the formation of global markets in the late twentieth century. The paper argues that Polanyi's work needs to be engendered in order to take into consideration women's and men's different links to the market and to understand the construction of "economic man" gone global. The paper also addresses the feminization of the labor force across the globe and the possible effects on women's behavior and on the construction of "economic woman." The concluding section discusses alternative interpretations of this behavior. 相似文献
56.
Isabela Carvalho Morais Eliane Pereira Zamith Brito Ronan Torres Quintão 《Latin American Business Review》2013,14(3-4):323-347
Although several studies have discussed from various perspectives the market-change dynamics of consumption and how consumers impact them, only a few have looked at consumers who act as producers themselves and how they affect the market with their self-production practices. Using data from netnography, participant observation, introspection, and in-depth interviews, this study aims to understand the strategies used by the consumers of DIY (do-it-yourself) cosmetics, which affect the market dynamics and foster a specific market apart from mainstream. We identified three approaches: the strategies such consumers use to make their products; the sharing of consumption experiences; and the disclosure of these products and practices, thereby legitimating them. 相似文献
57.
Ronan Torres Quintão Simone Marília Lisboa Gabriela Maria de Freitas Lucas Gabriel Fernandes de Oliveira 《Latin American Business Review》2013,14(3):211-225
Although public space is supposed to be democratic and accessible to all, in reality, such access is inegalitarian and exclusionary. The research aims, therefore, to understand how public space that reflects the imposition of interests of dominant ideologies affects the consumption practices of nondominant ideologies. The qualitative research data were collected in the context of urban cycling through in-depth interviews and observation and are analyzed using a hermeneutical approach. The research explains that, in order to deal with the limits of public space use, these consumers use tactics involving (1) disputes for space, (2) disorganized occupation, and (3) transgressive practices; moreover, there is an overlapping relationship between the agency of consumers and public space. 相似文献
58.
AbstractIn an extension of generational theory, the present research argues that ethical ideology (i.e. idealism vs. relativism) impacts attitude toward the ad (Aad), attitude toward the brand (Abrand), and purchase intention (PI). Additionally, this research examines how this relationship is mediated by the ethical appraisal of the ad and moderated by the level of ethnic identification (i.e. high vs. low). The results of this experiment provide additional evidence in support of generational theory which states that each generational cohort holds distinct ethical ideologies. Furthermore, this study identifies differences in the participants’ responses to alcohol ads resulting from their personal values (i.e. in this study we focus on strength of ethnic identification). 相似文献
59.
This article addresses the differences in margins across exporting and nonexporting firms. We jointly estimate a translog cost function, a variable factor share equation and price-cost margin equations to analyse the effect of persistence in export activity on margins. Results indicate that nonexporters have smaller margins than persistent exporters and firms that entered foreign markets during the nineties. However, larger export ratio is negatively associated with margins for persistent exporters. It suggests that efficiency advantages for exporters are partially compensated by higher competitive pressure in international markets. These results are in accordance with the predictions of Melitz and Ottaviano (2005). 相似文献
60.
Catherine J. Morrison Paul Marcelo de O. Torres Ronald G. Felthoven 《Environmental and Resource Economics》2009,44(4):457-474
A key element in evaluating fishery management strategies is examining their effects on the economic performance of fishery
participants, yet nearly all empirical studies of fisheries focus exclusively on the amount of fish harvested. The economic
benefits derived from fish stocks involve the amount of revenue generated from fish processing, which is linked to both the
way fish are harvested and the products produced from the fish. In this study we econometrically estimate a flexible revenue
function for catcher-processor vessels operating in the Alaskan pollock fishery, recognizing potential endogeneity and a variety
of fishing inputs and conditions. We find significant own-price supply responses and product substitutability, and enhanced
revenues from increased fishing days and tow duration after a regulatory change introduced property rights through a new fishing
cooperative. We also find significant growth in economic productivity, or higher revenues over time after controlling for
observed productive factors and price changes, which exceeds that attributable to increased harvest. These patterns suggest
that the move to rights-based management has contributed significantly to economic performance in the pollock fishery. 相似文献