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41.
Barbara Straus Reed 《广告杂志》2013,42(1):53-54
This study represents an initial empirical test of a new construct--attitude toward on-line advertising format (Aformat). An on-line survey was used to examine both antecedents and consequences of Aformat for each of six on-line ad formats (e.g., pop-ups, banners, skyscrapers). Regression analyses revealed Aformatto be significantly related to attitude toward the ad (Aad) for all formats. Furthermore, Aformat was significantly related to self-reported on-line ad behaviors such as clickthrough. Overall, the results strongly suggest that the nature of the on-line ad format is an important characteristic that influences on-line advertising response. 相似文献
42.
Wiktor Adamowicz Michel Hanemann Joffre Swait Reed Johnson David Layton Michel Regenwetter Torsten Reimer Robert Sorkin 《Marketing Letters》2005,16(3-4):387-399
From a practical perspective, (arguably) most consumer decisions are not made in isolation of the households in which consumers
are inserted, yet we commonly treat them econometrically as if they were. The purpose of this workshop was to take some initial
steps in defining needed research in household decision making that structurally accounts for goal sharing, utility interdependence,
taste heterogeneity, choice set formation, power structures, group size and composition, and so forth. We also considered
conditions under which aggregation of tastes, utility and choices might occur and make sense from both behavioral and modeling
perspectives. 相似文献
43.
Wanglin Ma Sanghyun Hong W. Robert Reed Jianhua Duan Phong Luu 《Annals of Public and Cooperative Economics》2023,94(3):761-780
This study uses a meta-analysis to synthesize the effects of agricultural cooperative membership on the yield of crops and livestock. It collects 158 estimated yield effects from 42 studies, covering 19 developing countries. Our analysis finds evidence that there exists positive publication bias in the empirical literature, confirming that researchers and journals have a preference to publish articles that report positive and significant results. After correcting for publication bias, we find that cooperative membership has a small-sized and insignificant effect on the yield. The meta-regression analysis reveals that variation in the reported yield effects can be largely explained by the study attributes such as the sample type (full sample vs. subsample), membership ratio, econometric approaches (instrumental-variable based parametric approach, non-parametric approach or ordinary least square regression), effect size types (average treatment effects on the treated, average treatment effects, or coefficient), agro-product type (grain or others), and climate zones (tropical or non-tropical). 相似文献
44.
We use the 2008 short selling regulations to test whether short sale restrictions can increase informed short selling. For the preborrow requirement, we find more negative price reactions to short interest announcements though no reliable increase in the price impact of short sales volume. For the stocks with banned short sales, we find an increase in the price impact of short sale volume though no reliable change in the price reaction to short interest announcements. Both restrictions, however, are associated with increased informed trading. Our results suggest that short restrictions will not reduce informed short selling and may actually result in an increase by increasing the proportion of informed short sellers.. 相似文献
45.
46.
Recent years have seen major progress on research into the concept of fit. Also emerging in the literature is an apparent interest in the importance of executive know-how and experience. This article combines the two areas by considering the impact of Chief Executive Officer (CEO) experience upon strategy adoption and corporate performance in the post-implementation strategy phase. Using a sample of 52 US companies from the top 1000, we have examined the relationship between CEO experience and the separate strategies of internal and acquisitive diversification. The results suggest that CEO experience is not a major factor in strategy selection but where a fit exists between the selected strategy and observed experience, post-implementation performance is affected. 相似文献
47.
Benjamin Reed Shiller 《Quantitative Marketing and Economics》2013,11(4):403-435
An existing theoretical literature finds that frictionless resale markets cannot reduce profits of monopolist producers of perfectly durable goods. This paper starts by presenting logical arguments suggesting this finding does not hold for goods consumers tire of with use, implying the impact of resale is an empirical question. The empirical impact is then estimated in the market for video games, one of many markets in which producers may soon legally prevent resale by distributing their products digitally as downloads or streamed rentals. Estimation proceeds in two steps. First, demand parameters are estimated using a dynamic discrete choice model in a market with allowed resale, using data on new sales and used trade-ins. Then, using these parameter estimates, prices, profits, and consumer welfare are simulated under counterfactual environments. When resale is allowed, firms are unable to prevent their goods from selling for low prices in later periods. The ability to do so by restricting resale outright yields significant profit increases. Renting, however, does not raise profits as much due to a revenue extraction problem. 相似文献
48.
In this article, we examine the impact of financial market development on the level of economic development. In particular, we explore this issue in a setting where individuals face idiosyncratic risk. Incomplete information also provides a transaction role for money so that monetary policy can be studied. While an active banking sector promotes risk sharing, we incorporate a market for equity by allowing individuals to trade capital across generations. In this manner, each asset and financial market in our model fulfills a distinct economic function. Consistent with recent empirical work, we find that the impact of access to a stock market may be indeterminate—the economy may respond with significant gains in capital accumulation and risk sharing, or there may be relatively little impact. We also show that the effects of monetary policy vary across the level of financial development. In economies with small stock markets, increasing the amount of liquidity will cause capital accumulation to decline. By comparison, in advanced economies, capital accumulation improves. 相似文献
49.
This article introduces a new scale to measure executive servant leadership, situating the need for this scale within the context of ethical leadership and its impacts on followers, organizations and the greater society. The literature on servant leadership is reviewed and servant leadership is compared to other concepts that share dimensions of ethical leadership (e.g., transformational, authentic, and spiritual leadership). Next, the Executive Servant Leadership Scale (ESLS) is introduced, and its contributions and limitations discussed. We conclude with an agenda for future research, describing ways the measure can be used to test hypotheses about organizational moral climate, ethical organizational culture, corporate responsibility, and institutional theory. 相似文献
50.
Michael Reed 《Journal of Management Studies》2005,42(8):1621-1644
abstract This paper has three objectives. First, to provide an exposition of the 'realist turn' in contemporary organization and management studies. Second, to assess the detailed implications of this incipient 'realist turn' for the underlying explanatory principles and practices that should inform organization and management studies as a social scientific field. Third, to evaluate the potential, longer-term, impact of these explanatory principles and practices in an intellectual context where anti-realist ontologies and epistemologies have been dominant. This will entail a critique of contemporary approaches that draw on a social constructionist ontology and a postmodernist epistemology. Overall, the paper concludes that the 'realist turn' creates a significant intellectual opportunity and space in which the historical sociology of dynamic organizational forms and managerial control regimes can be rediscovered and renewed. 相似文献