Changes in equal employment enforcement: What enforcement statistics tell us

The Reagan administration has been accused of setting back civil rights enforcement.This article reviews available data on the administration’s enforcement efforts and discusses changes in emphasis, tone, and types of cases pursued.An emphasis on identifiable victims and a movement away from more punitive measures is apparent.Moreover, the large budget cuts and the administration’s antipathy to goals and timetables raise questions concerning the “quality” of enforcement.     

The unique predictive ability of sex-role identity in explaining women's response to advertising

This study explores and compares the separate contributions of masculinity, femininity, and androgyny in explaining women's response to modern and traditional sex-role portrayals in print advertisements. It also considers whether sex-role identity captures unique predictive information above and beyond specific demographic variables. This study consisted of a field experiment among 200 adult women; each respondent was exposed to several carefully prepared print ads. The findings suggest that sex-role identity is a useful predictor of women's response to advertisements. Moreover, masculinity is the driving force in explaining women's response to the tested ads. Androgyny, however, adds no incremental predictive ability. The findings indicate that sex-role identity does capture new information, unexplained by specific demographic variables. © 1994 John Wiley & Sons, Inc.     

Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

Two methods of measuring consumer values, the List of Values and the Rokeach Value Survey, are compared. Both involve some social desirability responding but both have convergent, discriminant, and empirical validity for consumer research. The List of Values may be preferable for some types of research because it detects more daily influence in people's lives and because it is simpler to administer.     

The Japanese Example of Indirect Vouchers

The producer controlled relative mediocrity of schooling in the West makes a stark contrast with the high standards of education in Japan where the consumer is supreme. Professor Richard Lynn, of the University of Ulster, calls for the fillip of competition to improve standards by extending parental choice.     

Reading between the lines: An empirical examination of qualitative attributes of financial analysts’ reports

This paper examines whether two qualitative attributes of financial analysts’ reports, detail and tone, are significant in explaining how the market responds to analysts’ reports, after controlling for the information contained in the reports’ quantitative summary measures. Report detail is hypothesized to reflect the level of effort expended by the analyst in preparing the report, and therefore the usefulness of their intrinsic firm value estimates. Report tone is predicted to signal the analyst’s underlying sentiment regarding the firm and may be used to assess the extent to which analysts’ conflicts of interest interfere with the mapping of firm value estimates into stock recommendations. Consistent with these hypotheses, we find that the tone of financial analyst reports contain significant information content incremental to the reports’ earnings forecasts and recommendations, and report complexity (one component of report detail) helps explain cross-sectional variation in the market’s response to the reports’ recommendations.