对外资源投资的经验和教讨——中铝与力拓并购案的反思

本文以中铝和力拓并购案的失败为切入点，从战略与策略、政治风险与民族情绪、政策与资金支持体系等方面分析其失败缘由，提出我国对外资源投资应该吸取的经验教训。     

福建省旅游资源运营问题研究

旅游资源是发展旅游业的基本条件之一,福建依山傍海,风光绮丽,拥有丰富的旅游资源,合理运用旅游资源成为发展福建旅游业的关键.在对福建省旅游资源运营中存在的问题进行分析的基础上,提出了促进福建旅游发展的建议.     

State Fragmentation and Rights Contestation： Rural Land Development Rights in China

The functionalist reasoning of institutional changes builds on individual rationality and explains institutional changes from the demand side. While insightful, a comprehensive understanding also needs to take into account the supply side, The state, as the ultimate supplier of institutional changes, plays the pivotal role of agency; therefore, its willingness and ability decide how such regime change occurs and what partieular form the new regime takes. Since the mid-1990s, the Chinese economy has embarked on a path of rapid industrialization and urbanization. The contestation over rural land development rights in China offers an excellent case to illuminate the importance of state agency in institutional changes. Drawing on case studies in China＇s three major urbanizing regions, this article analyzes how villages brought their own land directly to the land market and reaped handsome profits. We argue that the three successful cases, Nanhai in Guangdong, Kunshan in Jiangsu and Zhenggezhuang in Beijing, all represent a product of active agency on the supply side. The Chinese state＇s fragmented authority provides a favorable institutional environment for such changes.     

Trust as a key factor in successful relationships between consumers and retail service providers

Previous research has shown that trust plays a key role in the development of stable relationships between a service provider and its customers, and many authors have devoted considerable attention to identifying its antecedents and consequences. The aim of this study is to investigate these issues in the context of retail travel agencies, a service setting where new information technologies are questioning personal relationships and where the concepts of service quality and customer loyalty have become critical for differentiating from competitors.     

供应链环境下客户关系管理研究

21世纪的竞争,已不是企业与企业之间的竞争,而是供应链与供应链的竞争。如何才能留住客户已成为供应链上各企业生存和发展的必要条件。因此,供应链上各企业必须充分利用好客户关系管理,以维持自身的生存与发展。     

Putting one-to-one marketing to work: Personalization, customization, and choice

The tailoring of a firm’s marketing mix to the individual customer is the essence of one-to-one marketing. In this paper, we distinguish between two forms of one-to-one marketing: personalization and customization. Personalization occurs when the firm decides what marketing mix is suitable for the individual. It is usually based on previously collected customer data. Customization occurs when the customer proactively specifies one or more elements of his or her marketing mix. We summarize key challenges and knowledge gaps in understanding both firm and customer choices in one-to-one markets. We conclude with a summary of research opportunities.     

上市公司董事会与经营者腐败

本文对上市公司董事会与经营者腐败之间的关系进行了理论与实证分析,发现董事会规模与独立董事比例的增加,会加重经营者腐败现象,而董事会的学历结构以及董事长总经理二职合一,与经营者腐败之间都不存在显著的相关关系。     

文字因缘非偶然--从陆游的《入蜀记》到范成大的《吴船录》

陆游和范成大是南宋诗坛的两颗巨星。他们的文字因缘却并不仅仅限于诗歌。     

房地产项目经济评价中基准收益率设定的探讨

目前我国在项目投资评价中仍采用在经济条件下制定的基准收益率,这已经不符合我国目前市场经济的要求。房地产作为我国的支柱性产业,更不适合采用此基准收益率。借鉴目前国际上使用较为广泛成熟的加权平均资本成本方法,提出适合我国国情的基准收益率的确定方法。     

车载活塞式体积管故障诊断与排查

体积管的状态良好是量值准确可靠的关键，是原油交接双方经济利益的保证。针对体积管在原油流量计栓定过程中常见的故障，分析成因，提出现场诊断与故障排查方法，在提高原油流量计检定工作效率和质量中具有一定的应用价值。