How Should Customers Be Integrated for Effective Interorganizational NPD Teams? An Input–Process–Output Perspective

Interorganizational new product development (NPD) teams with business customers are rapidly becoming more prevalent; yet the drivers of such cooperations at the team level remain unclear to practitioners and researchers alike. This study proposes an input–process–output model in which various characteristics of interorganizational teams affect NPD team effectiveness through the mediating construct of NPD team cooperation. Furthermore, various moderators, reflecting the supplier's dependence on the customers (customer power and customer participation) and the supplier's environmental uncertainty (market dynamism and technological turbulence), affect the strength of the underlying relationships. The results show that customer power positively affects the relationship between intrapersonal team characteristics and team cooperation. In addition, a negative moderation occurs in interpersonal characteristics. Customer participation exhibits opposing moderating effects. Regarding the supplier's environmental uncertainty, market dynamism and technological turbulence strengthen the relationships under consideration.     

Price assessments by consumers: influence of purchase context and price structure

Among the numerous factors that influence decisions on prices, consumer behaviour has special significance. This paper reviews and analyses relevant studies conducted during the last few decades. On the basis of our analysis, four categories of factors that determine consumer behaviour have been identified. Additionally, we have developed an experimental research design to analyse the influence that the following factors have on price perception: price structure (i.e. price level, order of presentation and price differences), purchase context (i.e. reason for purchase or product use) and demographic characteristics (i.e. gender). Results reveal a significant influence of these variables on consumer behaviour.     

Private-Law Instruments for Reduction of Risks on International Financial Markets: Results and Limits of Self-Regulation

International financial markets are characterized by self-regulation among private parties and international action in the regulation of such behavior. The Group of Seven plan, the World Trade Organization Agreements, the General Agreement on Trade in Services principles, and European Union Community Law provide a minimum standard of derivative transactions with the aim of reducing the risks related to those products. Codes of best practice are a source of regulation at an international level, but their effectiveness depends on their acceptance by the business firms operating in the markets. The role of self-regulation is very important; it can prevent and manage risk in an optimal way, under the condition of a harmonized international law. Public law has to manage the externalities that arise from private transactions, and private regulation has to make the rest.     

Aufmerksamkeit und Geld, schenken und zahlen

In recent years economic influences seem to have grown stronger in the media system. This general impression, however, is not supported by general systems theory. Analytically it is possible to distinguish a market trading attention from a market trading money. The interplay of both markets shows a different kind of interdependence between the media system and the economic system. The eminent importance of the market of attention and the far-reaching consequences for media economics are revealed. The latter is a promising area which should incorporate traditional mass media as well as new communication technologies such as the internet.     

Volatility behavior of exchange rate future contracts

The increasing globalization of economies and the concurrent increase in the risk of currency exposure has stimulated the development of new instruments to allow both investors and traders to hedge their currency risk. The expansion of these derivatives, however, has raised some concerns. This paper studies the determinants of the dynamics of exchange rate future contracts as a means to identify the sources of such concerns. By using a mean-exponential generalized autoregressive conditional heteroskedasticity (M-EGARCH) model for five different future contract lengths and six developed economies, it is found that an M-EGARCH(1,1) effectively describes the exchange rate futures' daily dynamic. Sign, size, and persistence effects on the volatility of future contracts are all significant, thus providing important information to both policy makers and market participants.     

The moderating role of self‐efficacy in the organizational culture–training transfer relationship

This paper aims to examine the combined effects of self‐efficacy and organizational culture on employees' transfer of knowledge/skills acquired through training. The questionnaires were distributed to 252 newly hired employees working in a service organization in Greece. Each of the independent variables examined added incrementally to the prediction of training transfer. Moreover, self‐efficacy was found to act as a moderator in the organizational culture–training transfer relationship. High self‐efficacy was found to strengthen both achievement culture–training transfer as well as humanistic culture‐training transfer relationships, whereas low self‐efficacy weakened these relationships. The study has practical implications by providing insights into ways of engaging employees in transferring the skills acquired during training. This investigation extends previous research by demonstrating that self‐efficacy acts as an accentuating factor in the relationship between organizational culture orientations and new hires' transfer of training.     

The relevance of irrelevance in brand communication

Brand managers strive to achieve an outstanding position in the psyche of the user by differentiating the product and service. In order to do so, brands are now often promoted by communications that focus on a trivial attribute difference. The current study tests both how the use of such an irrelevant attribute affects the perceptions of the consumer and how they rate the brand when the irrelevance of the attribute is previously revealed. The results of a controlled experiment (n = 894) show that the use of irrelevant attributes generally has a positive effect on buying behavior and that this effect is obtained even when the actual irrelevance is previously proven to the consumer. Further, the results are consistent across a variety of outcome variables, including attention, perceived uniqueness, price fairness, attitude toward the brand, and intention to buy the brand. © 2010 Wiley Periodicals, Inc.