Guidelines for a telephone group interview

Group interviews for purposes of marketing research have been around for many years, but when the authors began their research work underlying this article, they believed that no group interview had ever been done by telephone. They learned they were wrong, although the work they did was among the earliest in the field. The article reviews what other work has been done in the field, outlines their work, and provides a preliminary statement of guidelines for conducting group interviews.     

Probability of idea acceptance in a technologically oriented social structure

An investigation is made of the probability of acceptance of unusually good research ideas communicated upward in a four-tier research hierarchy on the assumption that these ideas follow a Poisson distribution and a Markov random walk. Methods of improving the probability of acceptance of unusually good ideas are discussed.     

An examination of the validity of direct product perceptions

The validity of a class of direct product perceptions is examined. Consumers recorded their perception of different products directly within exisiting spatial or treelike representations of the products' competitors. A conceptual model is developed that describes consumers' ability to provide direct perceptions within both space and tree representations for both brands and product categories. An empirical study is reported which supports the model and the validty of the recorded perceptions.     

Creating integrated performance systems: the business of the future

Organized around the concept of integrated performance system, suppliers will not sell physical technologies. They will sell the output of physical technologies. They will sell the output of physical systems. Whether that service is meals or heating and cooling, the supplier will have strong incentives to provide the most efficient and effective technological base in order to optimize performance. Integrated performance systems are envolving under a variety of sponsorships. They offer great business opportunities, stimulate technical innovation, increase efficiency in use of energy and resources, and provide customers and customers with much sought-after, high quality, reliable choices.     

Unemployment Insurance

The introduction of social insurance in Britain stemmed ultimately from Beveridge's and others' desire to abolish poverty. Beveridge failed to understand that social insurance is incompatible with private insurance markets, and especially unemployment insurance.     

Unanticipated money,output, and prices in the small economy

Recent studies of the relationship between unanticipated monetary disturbances and the level of output and prices have focussed on the implications of monetary policy for the large, essentially closed, economy. This paper investigates the determination of output, the price level, and the money stock of a small open economy. In particular, primary interest is in delineating the channels of home and foreign monetary influence, and in discriminating between the effects of home-generated and foreign-generated unanticipated monetary disturbances under the alternative regimes of a fixed, managed, and flexible exchange rate.