Looking in through outdoor: a socio-cultural and historical perspective on the evolution of advertising humour

This study examines the evolving acceptance and use of humour in advertising over the past century. Sociologists point to humour as an expression of the macro-societal mood. Consistent with this thesis, we analyse two data sets of outdoor advertisements that span over 100 years. We use a socio-cultural and historical perspective to understand the underlying drivers and changes in humour use at both the macro-cultural level and at the micro-industry level in the US. The results reveal the contextual interplay that led to changes in the acceptance of humorous advertisements as well as the evolution of humour styles and elements.     

Is Environmental Governance Substantive or Symbolic? An Empirical Investigation

The emergence of environmental governance practices raises a fundamental question as to whether they are substantive or symbolic. Toward that end, we analyze the relationship between a firm’s environmental governance and its environmental management as reflected in its ultimate outcome, environmental performance. We posit that substantive practices would bring changes in organizations, most notably in terms of improved environmental performance, whereas symbolic practices would portray organizations as environmentally committed without making meaningful changes to their operations. Focusing on a sample of environmentally sensitive firms, results are consistent with environmental governance mechanisms being predominantly part of a symbolic approach to manage stakeholder perceptions on environmental management, having little substantial impact on organizations. Statistical analyses show mostly that there is no relation between environmental governance mechanisms and environmental performance, measured in terms of regulatory compliance, pollution prevention, and environmental capital expenditures. However, there is some indication that environmental incentives are associated with pollution prevention. Interviews with corporate directors shed further light on these results by underlining that environmental governance mechanisms are employed at the board level to protect the organization from reputational and/or regulatory harm, but are not necessarily intended to proactively improve environmental performance.     

The role of supervision in child injury risk: definition,conceptual and measurement issues

The purpose of this paper was to examine caregiver supervision and its role as an active strategy in childhood injury prevention. Through a review of the literature, the authors addressed conceptual and methodological issues related to supervision, such as the question of how to define ‘adequate supervision.’ Three critical dimensions (attention, proximity and continuity) of caregiver supervisory behaviors are identified as important areas for measurement. Presented is a framework for understanding the role of passive and active supervisory behaviors within the social context. The framework includes family and community characteristics and policies/regulations that may be important in caregiver decisions to use active or passive injury prevention strategies. Future research directions are discussed.     

Plugs versus placements: A comparison of alternatives for within‐program brand exposure

A study is presented that compares two forms of within‐program brand appearances: product placements and celebrity plugs. Evidence suggests that plugs may often have a retention advantage over placements. This advantage is hypothesized to arise from differences in the way plugs and placements are often presented. Specifically, differences in presentation contexts may create differences in how memory for plugs and placements is organized. This, in turn, may allow plugs to receive more frequent rehearsal during subsequent viewing of a show in which a brand has appeared. © 2004 Wiley Periodicals, Inc.     

Evaluating the Appropriateness of Market Segmentation Solutions Using Artificial Neural Networks and the Membership Clustering Criterion

The appropriateness of a given segmentation solution is a key consideration in all marketing segmentation studies. By appropriate, it is meant that not only has the optimal segmentation solution been identified, but also that the proper number of segments to market to has been correctly specified. This research focuses on the second, and more fundamental, issue of determining the appropriate number of segments in a marketplace. If the appropriate number of segments is over-specified, marketers may over-segment the market and treat audience segments separately that could effectively be treated inclusively. Conversely, if the appropriate number of segments is under-specified, marketers may under-segment the market and fail to identify distinct, viable segments that should be marketed to separately.The issue of market under- and over-segmentation may be addressed with the membership clustering criterion (MCC), an analytical technique based on fuzzy sets derived from artificial neural networks (mathematical models of animal nervous systems). Using artificial and real world data sets, we empirically test the MCC, compare it to existing methods for determining the number of segments in a market, and demonstrate its advantages in evaluating the appropriateness of marketing to different numbers of market segments.     

神奇的数字世界——2004国际消费电子产品展

在刚刚结束不久的2004国际消费电子产品展上,成千上万种产品通过无线技术彼此协同工作,在展会中心的屋檐下创造出了一个神奇的数字世界。     

Commuting and Congestion: A Simulation Model of a Decentralized Metropolitan Area

In this paper, a simulation model of commuting behavior in a metropolitan area with decentralized employment and congestion is developed. The model is used to explore the linkage between the dispersed land use patterns in U.S. cities and long commuting journeys which cause congestion and air pollution. The results show that increasing the number of suburban subcenters in a metropolitan area could reduce commuting by 15% to 50%. However, only about one quarter of total urban travel is for commuting. Therefore the reduction in total urban travel that could be expected to result from even drastic policy measures to decentralize employment would probably be low—perhaps as small as 5%. Data are also presented giving private versus social costs of commuting per mile in central cities and suburbs.     

The tax subsidy to owner-occupied housing: Who benefits?

This paper reexamines the question of the incidence and effects of the U.S. Federal income tax subsidy of owner-occupied housing. We demonstrate that supply elasticity considerations are crucial in determining the incidence and efficiency effects of the subsidy and that the hitherto neglected problem of the transfer of resources to subsidized owner-occupiers from unsubsidized renters is substantial. We provide estimates of the transfer and deadweight loss effects for the current program.     

Economics at the Federal Communications Commission: 2006–2007

This article focuses on media ownership and spectrum auction design. These two issues have not only been particularly important at the Federal Communications Commission (FCC) over the last year, but also are being informed by economic analysis either completed at the FCC or commissioned by the FCC.     

IPO Market Cycles: Bubbles or Sequential Learning?

Both IPO volume and average initial returns are highly autocorrelated. Further, more companies tend to go public following periods of high initial returns. However, we find that the level of average initial returns at the time of filing contains no information about that company's eventual underpricing. Both the cycles in initial returns and the lead-lag relation between initial returns and IPO volume are predominantly driven by information learned during the registration period. More positive information results in higher initial returns and more companies filing IPOs soon thereafter.