A Study on Flow Experience Structures: Enhancement or Death,Prospects for the Korean Wave

In proposing the concept of flow which focuses on experiencing the sites visited by Korean Wave tourists as induced by drama or movies, the role of involvement level (variables) of Korean Wave tourists in influencing flow construct as they experience the sites of FIT (Film Induced Tourism) was investigated. The involvement level of Korean Wave visitors was found to operate as a mechanism by which challenge, skills, and focused attention on site might be more organized or more actively experienced. This recognizes that there is clearly a need for making the FIT sites exposed much by any mix of various media. The findings of this study showed that challenges and skills influence enjoyment as an output factor of flow. Film site visitors are assumed to participate in the roles of film characters, experiencing the places and the atmosphere. The degree of visitors' reflections of the film optimizes awareness of flow experiences on the site. Therefore it is necessary to provide more detailed experiential programs on the film sites with a wide variety of flow-related contents in the film.     

自然保护区生态旅游景观规划研究--以目平湖湿地自然保护区为例

本文通过实例研究，提出了自然保护区生态旅游景观规划的理论方法，认为通过对重要景观的识别、控制、屏蔽和恢复设计，可以在增加生物栖息地稳定性以及保护物种扩张需求的空间的前提下，实现旅游活动空间的合理布局，达到自然景观的生态功能和利用方向从整体到细部的协调统一。     

女性土地权益保障的私法命题

研究目的:真正地实现女性土地权益保障的法治命题。研究方法:用法律社会学的研究方法对女性土地权益易流失进行分析。研究结果:中国集体土地资源的身份化配置、家庭财产的性别化配置和农地流转的再分配配置必然造成女性的土地权益极易被剥夺。研究结论:中国现行的土地立法重行政管理而欠缺民法赋权色彩,为集体和家庭剥夺女性土地权益提供了制度保障,因而需要对其进行私法化改造。     

The spatial and temporal variation in passenger service rate and its impact on train dwell time: A time-series clustering approach using dynamic time warping

This study aims to improve the understanding of the underlying mechanism of passenger boarding and alighting processes, as well as its potential influence on train dwell time and train operation. Empirical data collected from one of busiest metro stations in Seoul, Korea, demonstrates the spatial and temporal variation in the passenger service rate, as a result of interference between boarding, alighting, and standing passengers. This study postulates that the level of interference can be associated with the train car occupancy and the proximity of train door to entry points, as waiting passengers tend to cluster near the platform entries. A unique temporal service rate curve is derived from each door location. We introduce Dynamic Time Warping for similarity assessment and clustering. It revealed four groups of train doors showing distinct shapes of curve from each platform. The first cluster includes the train doors located closest to the platform entry points where the initial service rate is drastically impeded by severe inference among passengers. The level of interference gradually diminishes as the door is located farther away from the entry points, but the overall service rate decreases as well. A passenger service time model is derived to include the cluster variable. To test its significance, the prediction capability of the model is presented with and without the cluster variable. The results of this study may be used to guide waiting passengers along the platform to minimize interference and to avoid serious disruption during passenger service time.     

The relation among self-efficacy,learning approaches,and academic performance: an exploratory study

Self-efficacy influences students’ activities, effort and persistence, and it can help predict their motivation and academic performance. This study attempts to investigate the relationship between self-efficacy, preferred learning methods, and academic performance under different learning methods in a unique hospitality course setting. The results indicate that hospitality management students prefer a “learn by doing” approach instead of computer-based learning and lecturing. This study concludes that self-efficacy affects the academic performance in both lecturing and practical learning in hospitality education. However, students’ preference in terms of learning methods does not influence their academic performance. Emphasizing “learn by doing” in the hospitality higher education curriculum is recommended in addition to recruiting faculty members with extensive industry experience. Conversely, it is recommended that faculty find the means to increase students’ self-efficacy when adopting different teaching approaches.     

International Students in Asia: Travel Behaviors and Destination Perceptions

This study investigates the incidence of international student travel in Taiwan. It was found that Chinese, Asian and other international students behave somewhat differently from respondents in prior studies conducted in Western settings. Cultural background influenced the travel behaviors of international students as well as their perceptions of Taiwan as a tourism destination. The visiting friends and relatives (VFR) market induced by Asian respondents offers greater tourism-related potential than the travel activity that students themselves undertake. The contrary was found for non-Asian students where the student-induced VFR market is small and prospectively less attractive than the student market. The Chinese international student travel market and induced VFR market showed less potential than anticipated, perhaps because of the embryonic stage of diplomatic and commercial relations between Taiwan and mainland China.     

Examining the influencing factors of intention to share accommodations in online hospitality exchange networks

ABSTRACT

CouchSurfing is a free social-network-based online hospitality exchange network, aptly representing a new sharing economy phenomenon. Based on social capital theory and previous literature, this study attempts to answer why hosts help strangers without any expected economic benefit within online hospitality exchange networks. An empirical study based on a Web survey conducted with CouchSurfing hosts reveals that the most identified antecedents (enjoy helping, shared narratives, desire to make friends, and reciprocity) are significantly related to hosts’ intention to share accommodations. Interestingly, the overshadowing effect of trust in CouchSurfing on the intention to share accommodations is also found.     

The effect of travel purpose and self-image congruency on preference toward airline livery design and perceived service quality

This paper examines travelers’ preference for airline livery design, which is an important component of sensory experience for tourists. Based on surveys of both U.S. and South Korean respondents, this study finds that airline livery preference depends on travel purpose (i.e. business vs. vacation). Designs preferred by the two travel segments differ in terms of color tone, hue, line, and shape. Business traveler-preferred designs signal punctual, efficient, classy, and safe service; while vacation traveler-preferred designs elicit feelings of fun, friendly, and exotic service. It is also shown that travelers prefer airline livery that is congruent with their situational self-image, depending on the travel occasion at hand. In fact, self-image congruency of design is approximately half of the variance in airline livery preference. Finally, results show that self-image congruency also increases perceived service quality.