Sales Promotions: Practice,Regulation and Self-Regulation Around the World

Sales promotions are on a growth curve in many countries. A recent IAA survey focused on their use, regulation and self-regulation in 36 countries. This paper defines the various types of sales promotions and analyses their advantages and disadvantages before reporting on the major findings of the IAA survey.     

Integration of third parties within existing dyads: An exploratory study of category management programs (CMPs)

In this study, we focus on the pursuit of cross-functional integration between suppliers and retailers along the different phases of a collaborative project. More specifically, we explore why and how, a supplier and retailer would want to shift the locus of integration from the dyadic to the network level by adding a third party to an ongoing relationship.A case study is developed to analyze the process of integration in the context of category management programs. The analysis reports on a program developed by a regional retailing chain based in the south of Italy, with the collaboration of a national coffee blends supplier and a third-party leader in the market analysis service business.The findings offer a novel view of third parties' role, which broadens the scope from a typical, initial support of negotiations to an evolving modality of intervention during the different phases of the collaborative project. More precisely, the third party enables the sequential and joint activation of alternative forms of interaction between the parties, which is pivotal for enacting the integration mechanism that is most suitable for each program phase.These findings offer a rich set of insights for the analysis of integration within distribution channel and supply chains, as well as for category management and, more generally, for knowledge management in marketing relationships.     

Pod learning: Student groups create podcasts to achieve economics learning goals

In this article, the authors examine two ways that they use music (i.e., popular song lyrics) as an active learning technique in an undergraduate history of economic thought course. First, they use music to help students grasp the ideas of the great thinkers in economics and see their relevance today. Second, because they require students to read original texts and write thesis-driven essays, they use music to teach essential skills related to such assignments. While the article focuses on how they use music as a pedagogical device to teach the history of economic thought, the use of music to teach essential skills could be applied to any economics course in which students engage in higher-level reading and writing.     

A longitudinal study of the characteristics, business creation process and outcome differences of Canadian female vs. male nascent entrepreneurs

This paper concerns a longitudinal study, of a random sample of nascent entrepreneurs in Canada (based on an initial screening sample of 49,763 households). We study gender differences, including number and type of gestational activities, the characteristics of the business created, and the status of the start-up effort after the 4th year of data collection. Logistic regression is used to predict the creation of an operating business from gender and other variables. Four of nine gender difference hypotheses were supported. Findings show that women who are members of a start-up team are six times more likely to achieve an operating business.

How store attributes impact shoppers’ loyalty: do different national cultures follow the same loyalty building process?

This paper takes a first step toward verifying the robustness of a comprehensive loyalty building model across different national cultures, according to Hofstede’s distinction between individualist and collectivist countries. To this end, we test a two-stage model. After collecting data from 12 countries with different cultural traits, we test the two models in two macro groups: individualist and collectivist countries. The study’s results show that the intensity of some core loyalty model paths – particularly the relationships between store loyalty and its main drivers (perceived value and customer satisfaction) – are contingent on the country’s culture. In particular, the impact of customer satisfaction on store loyalty intention is greater in collectivist countries than in individualist countries. By contrast, the impact of perceived value on store loyalty is greater in individualist than in collectivist countries. Moreover, the cultural dimension moderates the impact of the stores’ environment and promotions on satisfaction. By contrast, some other paths show robustness to national culture.     

Incentive Regulation and Efficient Pricing

Abstract ** :  One objective of introducing incentive regulation to the newly privatized UK utilities over the past 20 years was to encourage efficient pricing structures. Caps have been imposed on average price levels, giving firms freedom to rebalance amongst prices within the basket. We test how firms have responded to the incentives within such discretion through an extensive review of the relative prices charged within UK price capped industries. We find surprisingly little response to these incentives, suggesting that strategic behaviour dominates short‐term profit incentives even after the introduction or threat of competition .     

“Informing” technologies and the World Bank

The current study examines how the World Bank uses an assemblage of information generation and reporting practices, bounded by accounting/financial expertises, to attempt to influence the practices associated with administering education in Latin America. Starting from the premise that these “informing” technologies make the objects of governance knowable in terms of accounting and financial expertises, we consider how accounting practices embedded within lending agreements enable, translate and regulate behaviour. Focusing on the institutional field(s) of basic education, the study offers an in-depth analysis of 15 World Bank loan agreements from across the region, plus 25 interviews with field participants from a single Latin American country. We examine how the World Bank lending agreements install a variety of informing technologies across a network of agents in Latin America. We propose that such agreements can be viewed as technologies of governance in that they diffuse financial technologies to distant fields, re-structure the habitus of these fields, and serve to reaffirm the expertise of the Bank within these fields. In this way, the World Bank increases its legitimacy with other potential borrower countries and ensures its continuing influence.     

Contagion and interdependence in stock markets: Have they been misdiagnosed?

We discuss different methods proposed in the literature to analyse the propagation mechanism of a crisis and to verify the presence of contagion. We consider the propagation mechanisms of the Hong Kong index on the Eurostoxx, Nikkei and Dow Jones indexes during the Asian financial crisis. We show that the methodologies proposed by Forbes and Rigobon [J. Finance 57 (2002) 2223] and by Corsetti et al. [Some contagion, some interdependence more pitfalls in tests of financial contagion, CEPR Discussion Paper No. 3310, London, 2002] are highly affected by the windows used and by the presence of omitted variables: we propose some analyses to strengthen the robustness of these tests. Concerning the DCC test, we show that it is unable to cope with some kinds of heteroskedasticity.     

International Accounting Education Standards Board: Organisational legitimacy within the field of professional accountancy education

This research considers the organisational legitimacy of the International Accounting Education Standards Board (IAESB), and whether it is perceived or accepted as the appropriate standard setter for professional accountancy education across the globe. We define the organisational field in which the IAESB operates to influence education practice, and frame the research through the lens of both strategic and institutional traditions of organisational legitimacy. In this context, we examine the extent to which 21 selected professional accountancy bodies, operating in diverse jurisdictions across the globe, disclose compliance with IAESB pronouncements. Our results show that disclosed compliance does not always indicate conformity of practice amongst the professional bodies which have obligated themselves to comply with International Education Standards (IES). We discuss reasons for this varied immunity to IES practice and the impact this has on the IAESB achieving its self-declared objective of developing and influencing globally acceptable and implementable standards for professional accountancy education. This research should be useful to professional accountancy educationalists, and to the IAESB in pursuit of its objective.