Project selection in Post Office telecommunications R&D

In an industry in which the benefits of R & D are often difficult to quantify, numerate processes for the selection of projects and portfolios are of limited usefulness. The processes that are used provide formal means, necessary in a large organization, to enable managerial judgment at an appropriate level to be applied to both project selection and the balance of the portfolios.     

A social network supported CAI model for tacit knowledge acquisition

Freehand sketching is one of the most important and commonly used methods of generating and sharing budding ideas during the conceptual development portion of the preliminary phase of design. To develop one’s skills, prolonged practice, acquiring instant feedback and suggestions while practicing are invaluable. The two key and indispensable parts of learning draftsmanship are viewing and commenting on large numbers of free hand sketches. However, due to insufficient educational resources, instructors must spend most of their time engaged in class-room teaching, reducing the time allotted for one-on-one discussion and specialized assistance. Furthermore, the lack of sketch grading criteria can prevent students from developing proper insights into the essentials of sketching. As a result, students neither receive personalized feedback nor acquire adequate training in critiquing freehand sketching skills. These factors decrease learning effectiveness and negatively impact learning motivation. In order to solve this problem, this research has created a discussion platform on Facebook that utilizes the learning characteristics essential to developing proficiency in freehand sketching. It includes practice, observation, and comments. It has been found that this cultivates the subjects’ ability to judge freehand sketch quality and increases learning motivation and effectiveness through the process of peer-assessment. After participating in the one-semester teaching experiment, the abilities of the experimental group were significantly better than those of the control group, demonstrating that the online sketch discussion platform has a significant impact on freehand sketch learning.     

An analysis of R&D objectives in Indian manufacturing companies

The need for R&D has been well recognized by the manufacturing companies in India, but it is felt that R&D has not been generally effective in having a marked impact on the growth of their business. One of the reasons for this could be discrepancies in their R&D objectives. This paper presents the results of an empirical study of the R&D objectives of a few manufacturing companies in India viewed against the background of their environments. The analysis points to the discrepancies observed in R&D objectives and hints at suitable corrective measures.     

Action on tropical food products

The history of the Tropical Products Institute (TPI) extends back to 1894. For many years it was essentially a Commonwealth body; however in 1965 it became a scientific unit of the UK's Ministry of Overseas Development which had been created to administer the British Aid Programme. The Institute was then able to cooperate with other developing countries outside of the Commonwealth. It has been recognized for some years as a world centre for the study of post-harvest problems in plant and animal resource development. High among its priorities, accounting for some 75% of the effort of the staff of almost 400, are its programmes on the handling, processing, preservation, storage, transport, quality control, marketing and uses of tropical foods.     

Marketing versus public relations in selling nuclear power

All too often, the terminology and practices of public relations are used when marketing is what is really needed. This misapplication appears most often when a concept, an idea, or an intangible product is involved. Webster defines public relations as: relations with the general public through publicity; those functions of a corporation, organization, branch of military service, etc., concerned with informing the public of its activities, policies, etc., and attempting to create favorable public opinion.This definition implies a general, ongoing effort to supply information supporting the image of an organization. There is, however, a considerable difference between this kind of activity and the specific, overt process of marketing. This difference has been particularly apparent in attempts of public utilities to “sell” nuclear power plants. Utilities, of course, are monopoly suppliers and, as such, must seek a favorable image in the community. Thus, when public opposition to nuclear power plants mounted, many utilities responded with stepped-up public relations programs; the method they knew best. This article examines the experience of several utilities in locating nuclear plants and suggests how marketing techniques might be used in selling this intangible product.     

Creating a Public Good to Fight Monopolization: The Formation of Broadcast Music,Inc.

Entry by vertical integration to defeatmonopolization has played an important role in severalantitrust cases. Yet the source of financing for suchentry is unclear, given that the entrant represents apublic good to the vertically related firms. Whilethere are a number of theoretical and experimentalstudies on the private supply of a public good, thereis little empirical estimation on this topic. Thispaper examis business contributions to the creation ofBroadcast Music, Inc. (BMI) in 1940. BMI was createdby broadcasters specifically to fight monopolization,and represented investment in a pure public good. This study finds that several factors led tocontributions to create BMI. In particular, networkaffiliation increased the probability that a stationwould join BMI. There is also evidence stations inless competitive markets were more likely to join,indicating that the rents from the creation of BMIwere less likely to be competed away in suchmarkets.     

Price and margin rigidity in deflation: The great depression

The major hypothesis tested in this paper states that rigid price-cost margins in concentrated industries are an important cause of price rigidity. According to this view, while prices in all industries change with unit variable costs, prices in concentrated industries, where unit margins are rigid, change less than those in unconcentrated industries, where unit margins are more flexible. Three earlier and conflicting studies of price behavior in The Great Depression (1929–33) are reexamined. When these studies are subject to the same or similar tests, it is found that price rigidity is identified with concentration in the period considered.     

Breastfeeding versus infant formula: the Kenyan case

An Infant Feeding Practices Study (IFPS) in 1982 in Kenya, which included a cross-sectional survey of a weighted sample of 980 low and middle income Nairobi mothers who had given birth in the previous 18 months, found that most women breastfeed their infants for long periods, but many introduce alternate feeding, especially infant formula, in the 1st 4 months (86 and 50% of the infants were breastfed at 6 and 15 months respectively, but 50% of the 2 month-olds and 63% of the 4 month-olds were receiving substitutes, mostly formula). This is done largely out of the belief that infant formula is an additional health benefit. A workshop to discuss the findings of the IFPS and other available data, and to make policy recommendations urged the adoption of a policy of protection, support and promotion of breastfeeding. Since breastfeeding is already widely prevalent in Kenya, protection of breastfeeding should receive the 1st priority in policy related to infant feeding. Attention should be directed at at least 2 influences which help undermine breastfeeding: widespread availability and promotion of breast milk substitutes. Support for breastfeeding is viewed as the 2nd policy priority. Situations where support can play a helpful role are, women's paid employment outside the home, hospital practices, maternal morbidity, and difficulties in breastfeeding. Since promotion is the least cost effective of the 3 options, and most Kenyan women are already motivated to breastfeed, this should be the last priority. Promotion includes reeduction of mothers to make them better aware of the benefits of breastfeeding. The workshop recommended the dissemination of appropriate information, consisting of standarized messages based on clearcut guidelines, using mass media techniques.     

Management of European fast reactor R&D

Since 1984 government-funded fast reactor R&D in France, Germany and the UK has been run as a collaborative activity, and since 1988 as a unified programme in support of the design and construction of the advanced European Fast Reactor. This paper describes the international management structure which has been set up, and the means used to control the work. It is written from the point of view of those engaged in the project, and makes no attempt at a formal analysis of the structure.
The main difficulty is that control of funding remains with the three governments. The R&D programme has to be managed so that it meets the needs of each government separately as well as the designers' requirements.
To start with the management structure was excessively bureaucratic, but it has become more flexible and efficient. This has happened as the initial nationalistic suspicions have broken down, and the staff engaged in the work have learnt more about each others' ways of working so that an atmosphere of trust and inter-dependence has grown up.
(This paper was written before the changes in UK policy on fast reactor development were announced in November 1992.)