The effects of balanced and asymmetric dependence on supplier satisfaction: Identifying positive effects of dependency

Studies argue that balance in dependence is critical to supplier satisfaction in buyer-supplier relationships. We examine whether asymmetric relationships can also lead to supplier satisfaction, arguing that traditional analysis methods are unsuitable for thoroughly analyzing this issue. With polynomial regression and response surface analysis combined with dyadic data, we test the relationship between (1) balanced dependence (i.e., the buyer and supplier are equally dependent on each other) and supplier satisfaction and (2) asymmetric dependence (i.e., either the supplier or buyer is the dominant party) on supplier satisfaction. The results indicate that mutual dependence is positively related to supplier satisfaction, but surprisingly, asymmetric dependence can be related to higher levels of supplier satisfaction.     

Horizontal collaboration in logistics: decision framework and typology

Logistics service providers become increasingly aware of the need to collaborate to face challenges such as globalization and the heightened expectations of customers. This paper focuses on horizontal cooperation between logistics service providers in road transportation and introduces two novel conceptual models. Firstly, a decision framework for the development and management of horizontal logistics alliances is presented. This framework provides support to logistics service providers considering horizontal collaboration and allows for the analysis of the decision process underlying horizontal logistics alliances. The cyclical framework consists of five stages and attributes a central position to continuous evaluation. Secondly, an easy-to-use typology is proposed which defines six horizontal collaboration types based on their activity scope and degree of structural intertwinement. The typology provides logistics service providers with insights in the various horizontal collaboration types, including some key management questions. Both models are validated by knowledgeable practitioners and are applied to two real-life case studies.     

“Psychological” elements in business cycle theories: old approaches and new insights

This paper identifies a number of “psychological” elements in business cycle theories and shows how these components contribute to the theories’ results. It proceeds by discussing (i) which assumptions on behaviour were used, laying particular stress on expectations and confidence, money illusion, social preferences and interaction, and individual character traits; (ii) how they influenced and determined the theories’ results; and (iii) how more recent behavioural research provides a better and empirically grounded understanding of these factors. For each element, the possibility of incorporating new insights into older models is discussed, and references to work which already does so are given.     

Post‐Malthusian Dynamics in Pre‐Industrial Scandinavia

Theories of economic growth hypothesize that the transition from pre‐industrial stagnation to sustained growth is associated with a post‐Malthusian phase in which technological progress raises income and spurs population growth while offsetting diminishing returns to labor. Evidence suggests that England was characterized by post‐Malthusian dynamics preceding the Industrial Revolution. However, given England's special position as the forerunner of the Industrial Revolution, it is unclear if a transitory post‐Malthusian period is a general phenomenon. Using data from Denmark, Norway, and Sweden, this research provides evidence for the existence of a post‐Malthusian phase in the transition from stagnation to growth in Scandinavia.     

Message Reframing in Advertising

Various communication techniques such as humor or two‐sided argumentation are frequently used in advertising. One technique that is common but has not been conceptualized is the deliberate change of perspective of specific product or brand attributes. Based on the reframing method used in neuro‐linguistic programming (NLP) this technique is conceptualized as message reframing, defined as a communication technique that changes the conceptual and/or emotional setting or viewpoint in relation to how a brand is experienced by placing it in a different frame that fits the same brand equally well or better. The effects of message reframing in contrast to conventional advertisements as well as in contrast to humor and two‐sided argumentation are hypothesized and tested in an experimental study. The results reveal that message reframing outplays traditional advertising techniques regarding attention toward the ad, perceived novelty, attitude toward the ad, and attitude toward the brand. Moreover, message reframing does not show the deterioration of source credibility commonly observed in humorous messages, and leads to higher attention, perceived novelty, and attitude toward the ad than two‐sided messages.