Increasingly, information from children's profile pages on social network sites is being used to target online advertising, a phenomenon known as profile targeting. This practice has raised concerns in society and academia; however, its effects among children remain unstudied. Therefore, we investigated the effects of profile targeting on children's brand responses (i.e., brand attitude and purchase intention). We examined two types of targeting: targeting of product and of form (i.e., color). In addition, we tested three underlying mechanisms: liking the advertisement, perceived personal relevance of the advertisement, and recognizing the targeting aspect of the advertisement (targeting recognition). A between-subjects experiment among 231 children aged 9–13 years showed that targeting the product leads to more positive brand attitudes and purchase intentions. In addition, the effects were explained by ad liking and not by perceived personal relevance or targeting recognition. These findings suggest that, unlike adults, children do not process profile targeting on an elaborate critical level. Rather, the processing seems to be less elaborate. 相似文献
Collective land titling often drags on for decades, while private land concessions and holdings do not face the same problem, creating ‘leftovers’ of land available for Indigenous peoples to attempt to collectively title. In two ethnographic case studies in Cambodia and Paraguay, we analyse community-based Indigenous land titling by focusing on the on-the-ground dynamics of property relations, Indigenous livelihood shifts and ecological change. In both countries, large agricultural players implemented a staggering change in local landscapes through deforestation, configuring new realities that in turn feed into local environments and titling processes. Adapting their livelihoods to living in the leftovers, in Cambodia, the Indigenous Bunong shifted from rice to rubber as they navigated the slow titling process. In Paraguay, some Indigenous Guarani shifted from corn to cattle by renting out their collectively titled land. The case studies show that the liberal titling approach to secure Indigenous lands overestimates the ability of title to remove land from capitalist logics such as the push to rent or sell, while some spaces of autonomy are opened. We critique the liberal approaches to formalising title, where Indigenous struggles for their ways of life are funnelled into fighting for collective property. 相似文献
This paper presents a report on the first Swiss Master Class in Corporate Social Responsibility, which was held between the 8th and 9th December 2006 at HEC Lausanne in Switzerland. The first section of the report introduces the topic of the master class – ?Corporations as Political Actors – Facing the Postnational Challenge’ – as well as the concept of the master class. The second section gives an overview of papers written by nine young scholars that were selected to present their research. The brief summary of each paper also includes a summary of comments from the masters, practitioners, and NGO representatives at the event. The third section brings in the perspectives of one master and one NGO representative on the discussed issues. The final section offers a brief wrap-up of the discussed topics and outlines ways to structure future conceptual and empirical research. 相似文献
Educational attainment is consistently highly valued by young people with mental ill health, yet maintenance and completion of education is a challenge. This paper reports on the implementation of a supported education programme for youth mental health. 相似文献
This paper focuses on the contribution of dynamic technological specialization to aggregated growth and convergence. Certain theoretical approaches (Structuralism) maintain the view that being specialized in ‘correct’ technologies helps to achieve: i) sustainable rhythms of long-run growth; ii) accelerated catching up and higher rhythms of convergence in delayed countries. Using an endogenous growth model for a 23 countries sample between 1980 and 2010, the work contrasts those hypotheses by using static and dynamic approaches for technological specialization in comparison to other technological variables. Empirical results do not confirm that any ‘good’ specialization matters to growth and convergence at an aggregated level, neither under static nor dynamic approaches. The key elements to aggregated convergence and growth are more linked to spillovers of technological diffusion and to country-specificities (technological capabilities and capacities, domestic technical efforts, national innovation systems, industrial innovation processes, etc.) as it is pointed out by catching-up theories. 相似文献
This paper analyzes the effect of the individual perceptions of social capital and culture in entrepreneurial aspirations before and after the economic crisis in Western Europe. Following the approach of the Theory of Planned Behavior (Ajzen in Organizational Behavior and Human Decision Processes, 50, 179–211, 1991), we advance the analysis of the effect of the perception of subjective norms in the entrepreneurial intentions. We studied the Total Early-Stage Entrepreneurial Activity (TEA) of twelve countries in 2006 and 2010. The results reveal that the perception of having social networks is significant for the TEA, and it increases after the economic crisis. However, the cultural factors do not have a significant impact, except the one related with the perception of social equality. The results obtained through the double perspective of this analysis (individual’s social capital vs cultural factor of individualistic perspective) offers a certain dilemma when we try to understand the entrepreneurial intntion through the individual’s perception of subjective norms, following the Ajzen’s model. The more individualist is a person, the lower the weight of its social capital. However, the more a person has access to social networks, the greater his entrepreneurial intention will be. This result opens future lines of research focused on understanding the value of the individual’s social capital for different countries and groups of entrepreneurs.
We examine a model of locational choice in commercial media markets. Commercial media (stations) compete for audiences with their choice of programming variety in order to attract advertising revenues from advertisers. These advertisers (producers) compete in a differentiated product market and rely on advertising to inform consumers about their product. We use the model to show that media have incentives to minimize the extent of differentiation between them. This incentive is an implication of the assumed role of advertising as information and as an ultimate nuisance to the audience. When stations minimally differentiate their programming offerings, producers choose lower levels of advertising. Consequently, lower levels of product information are available to consumers, permitting producers to gain higher margins on product sales. As a result, stations can negotiate higher payments for advertising space. 相似文献
This paper surveys recent work in contract theory that relates to the allocation of tasks among agents within an organization as well as to the effect of product market competition upon optimal contracting and agency costs. 相似文献
